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How to Stay Ahead
of Product and Go-To-
Market Innovations
in the Mobile
Technology Industry
CASE STUDY
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Why Choose Fuld
There was an enormous amount of learning on
our end because we had not had a competitive
intelligence function in the company until we
made a key hire. Fuld did excellent work and we
continue to benefit from it. Most helpful were
the predictions about the industry, which have
proven to be true.
− Market Intelligence Manager from the company
Client Testimonial
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
A Mobile Market Requires an Agile Company
A mobile technology company that offers
real-time interoperability (RTI) solutions for
otherwise incompatible mobile platforms
and mobile networks faced growing
threats from competitors in both product
development and go-to-market activities.
Working with Fuld + Company, the client
was able to establish competitive profiles
of competitors, assess threats, and get a
handle on relevant industry trends.
The result: they acquired a baseline
understanding of the competitive
landscape and established an ongoing
intelligence operation affording greater
strategic agility in the face of rapid
innovation.
Case Overview
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
New Entrants Everywhere
Key Business Challenges
The client faced more than a dozen well-established competitors around
the world. At the same time, rapid technological advances and low
barriers to entry had made it possible for new entrants to pop up
everywhere. Between the established competitors and these new rivals,
the client had seen revenue decline in the segment.
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Those Who Know
Key Business Challenges
• A fluid technological
landscape . . .
• tiers of competitors ranging
from giants to upstarts . . .
• a rich field of potential
acquisitions . . .
• a market that was a
constantly shifting
kaleidoscope of pricing and
product innovations . . .
Getting a handle on the market’s speed and complexity would require
tapping into highly specialized knowledge possessed by only a small
number of people around the world.
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Bringing Competitors, Customers, and
the Industry into Strategic Focus
The Fuld Approach
Despite the difficulty of access to genuine
knowledge about the market, Fuld was able
to uncover, among other things, the key
components of relevant competing
platforms, pricing tactics and philosophies,
relevant strategic partnerships, product
sales strategy, and product development
challenges. On the customer side, we
provided insights about the criteria that
drove RTI vendor selection, how customers
viewed various vendors, and other
components of their purchase decisions.
And in the industry at large, we identified
relevant trends in apps, analytics, talent, and
industry consolidation – insights that we
presented to the company’s Board of
Directors.
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Steady Intelligence in a Volatile Market
Key Business Impact
The competitor profiles and
threat assessment enabled the
client to establish an ongoing
market intelligence capability
that was automated to
distribute timely updates to the
appropriate people throughout
the company.
This intelligence, combined
with our industry insights,
positioned the company to
make more fully informed
strategic decisions in a fast-
moving market.
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Degree of Difficulty: High
The Fuld Review
Given a far from transparent market
and the limited number of people who
can speak authoritatively on the
product and go-to-market innovations
we were investigating, we understood
the magnitude of the challenge we
faced. So did the client. But through
our way of working together – sharing
intelligence weekly and constantly
sharpening the focus – we were able to
hit the bull’s-eye and provide an
accurate baseline for ongoing
intelligence and actionable industry
insights.
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
Think a similar solution could
work for your organization?
CONTACT US
fuld.com/solutions
HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM
NORTH
AMERICA
Global US Headquarters
131 Oliver Street , 3rd Floor | Boston, MA 02110 | USA |  +1 617 492 5900
EUROPE London: 20 Conduit Street | London W1S 2XW | United Kingdom |  +44 (0) 7659 6999
ASIA PACIFIC Manila: 3402 One Corporate Centre | Julia Vargas cor. Meralco Ave. | Ortigas Center, Pasig City | Philippines |  +63 (0) 706 3292
About Fuld + Company
WHO WE ARE
Since 1979 Fuld + Company have pioneered competitive
intelligence, and today we work with leading companies
worldwide to deliver the competitive and market insights they
need to make better business decisions. We don’t rest on our
history and past successes. This means working hard to
deliver uncompromising analysis that generates sound advice
and earns us enduring partnerships with our clients.
WHY CHOOSE US
We are driven to expose our clients to insights about their
industry, their competition and a changing market; designed
to help avoid surprises and industry shocks. Through deep
research, penetrating analysis and strategic gaming + advisory
expertise, our team of professionals help you identify and
solve tactical and strategic challenges. We help reduce the
risks associated with business-critical decision making.
COMPETITIVE + MARKET INTELLIGENCE
Competitive + Brand Insights
War Games / Competitive Simulations
Market Analysis, Share + Sizing
Supply Chain Mapping
GO-TO-MARKET STRATEGY
Brand + Product Positioning / Launch Support
Product Portfolio Roadmap
New Market Entry / Segmentation
Value Chain Analysis
Life Cycle Management
Win / Loss Bid Support
CORPORATE STRATEGIC PLANNING
Early Warning + Scenario Planning
Sales Force Effectiveness
Merger/Acquisition + Licensing
Innovation Strategy
Business Model / Industry Convergence

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How to Stay Ahead of Product and Go-To-Market Innovations in the Mobile Technology Industry

  • 1. Page | 1 How to Stay Ahead of Product and Go-To- Market Innovations in the Mobile Technology Industry CASE STUDY
  • 2. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Why Choose Fuld There was an enormous amount of learning on our end because we had not had a competitive intelligence function in the company until we made a key hire. Fuld did excellent work and we continue to benefit from it. Most helpful were the predictions about the industry, which have proven to be true. − Market Intelligence Manager from the company Client Testimonial
  • 3. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM A Mobile Market Requires an Agile Company A mobile technology company that offers real-time interoperability (RTI) solutions for otherwise incompatible mobile platforms and mobile networks faced growing threats from competitors in both product development and go-to-market activities. Working with Fuld + Company, the client was able to establish competitive profiles of competitors, assess threats, and get a handle on relevant industry trends. The result: they acquired a baseline understanding of the competitive landscape and established an ongoing intelligence operation affording greater strategic agility in the face of rapid innovation. Case Overview
  • 4. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM New Entrants Everywhere Key Business Challenges The client faced more than a dozen well-established competitors around the world. At the same time, rapid technological advances and low barriers to entry had made it possible for new entrants to pop up everywhere. Between the established competitors and these new rivals, the client had seen revenue decline in the segment.
  • 5. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Those Who Know Key Business Challenges • A fluid technological landscape . . . • tiers of competitors ranging from giants to upstarts . . . • a rich field of potential acquisitions . . . • a market that was a constantly shifting kaleidoscope of pricing and product innovations . . . Getting a handle on the market’s speed and complexity would require tapping into highly specialized knowledge possessed by only a small number of people around the world.
  • 6. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Bringing Competitors, Customers, and the Industry into Strategic Focus The Fuld Approach Despite the difficulty of access to genuine knowledge about the market, Fuld was able to uncover, among other things, the key components of relevant competing platforms, pricing tactics and philosophies, relevant strategic partnerships, product sales strategy, and product development challenges. On the customer side, we provided insights about the criteria that drove RTI vendor selection, how customers viewed various vendors, and other components of their purchase decisions. And in the industry at large, we identified relevant trends in apps, analytics, talent, and industry consolidation – insights that we presented to the company’s Board of Directors.
  • 7. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Steady Intelligence in a Volatile Market Key Business Impact The competitor profiles and threat assessment enabled the client to establish an ongoing market intelligence capability that was automated to distribute timely updates to the appropriate people throughout the company. This intelligence, combined with our industry insights, positioned the company to make more fully informed strategic decisions in a fast- moving market.
  • 8. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Degree of Difficulty: High The Fuld Review Given a far from transparent market and the limited number of people who can speak authoritatively on the product and go-to-market innovations we were investigating, we understood the magnitude of the challenge we faced. So did the client. But through our way of working together – sharing intelligence weekly and constantly sharpening the focus – we were able to hit the bull’s-eye and provide an accurate baseline for ongoing intelligence and actionable industry insights.
  • 9. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM Think a similar solution could work for your organization? CONTACT US fuld.com/solutions
  • 10. HOW TO STAY AHEAD OF PRODUCT AND GO-TO-MARKET INNOVATIONS IN THE MOBILE TECHNOLOGY INDUSTRY WWW.FULD.COM NORTH AMERICA Global US Headquarters 131 Oliver Street , 3rd Floor | Boston, MA 02110 | USA |  +1 617 492 5900 EUROPE London: 20 Conduit Street | London W1S 2XW | United Kingdom |  +44 (0) 7659 6999 ASIA PACIFIC Manila: 3402 One Corporate Centre | Julia Vargas cor. Meralco Ave. | Ortigas Center, Pasig City | Philippines |  +63 (0) 706 3292 About Fuld + Company WHO WE ARE Since 1979 Fuld + Company have pioneered competitive intelligence, and today we work with leading companies worldwide to deliver the competitive and market insights they need to make better business decisions. We don’t rest on our history and past successes. This means working hard to deliver uncompromising analysis that generates sound advice and earns us enduring partnerships with our clients. WHY CHOOSE US We are driven to expose our clients to insights about their industry, their competition and a changing market; designed to help avoid surprises and industry shocks. Through deep research, penetrating analysis and strategic gaming + advisory expertise, our team of professionals help you identify and solve tactical and strategic challenges. We help reduce the risks associated with business-critical decision making. COMPETITIVE + MARKET INTELLIGENCE Competitive + Brand Insights War Games / Competitive Simulations Market Analysis, Share + Sizing Supply Chain Mapping GO-TO-MARKET STRATEGY Brand + Product Positioning / Launch Support Product Portfolio Roadmap New Market Entry / Segmentation Value Chain Analysis Life Cycle Management Win / Loss Bid Support CORPORATE STRATEGIC PLANNING Early Warning + Scenario Planning Sales Force Effectiveness Merger/Acquisition + Licensing Innovation Strategy Business Model / Industry Convergence