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0   Copyright 2011 Fujitsu Technology Solutions
Reshaping IT

Balancing cost, risk,
value, innovation
and growth

Benno Zollner, CIO




                        1   Copyright 2011 Fujitsu Technology Solutions
Chapter one         Chapter two       Chapter three

IT infrastructure   Leading ahead     How to do
vs. innovation      with flexible     reshaping IT
                    solutions




                                  2       Copyright 2011 Fujitsu Technology Solutions
Chapter one

IT infrastructure
vs. innovation




                    3   Copyright 2011 FUJITSU
IT infrastructure: impacts on business
Business enabler or inhibitor?

 Fact 1:
  Efficient IT is the lifeblood                    Business
                                                    Process      Applications
  of business operations                      Re-Engineering     (SOA)
                                                        (BPR)


 Fact 2:
  A fragile global economic environment
                                                                 HW
 Fact 3:                                         Operation
                                                      (People)
                                                                 Infrastructure
                                                                 (Server, Clients,
  IT infrastructure might                                        Middleware, etc.)

  distract from the “main thing”


                                                                                       Value Creation

                                                                                       Keeping Status Quo



                                          4                                      Copyright 2011 Fujitsu Technology Solutions
IT infrastructure: impacts on business
 2011 top priority of CIOs:
  developing and managing a flexible infrastructure

  Source: Gartner®, CIO Agenda 2011




       CIO agenda 2011
        Reducing costs
        Improving quality
        Increasing speed

          Business need:
          Reshape IT infrastructure




                                      5               Copyright 2011 Fujitsu Technology Solutions
Chapter two

Leading ahead
with flexible
solutions




                6   Copyright 2011 Fujitsu Technology Solutions
Flexible infrastructure: which levers to pull?
Lever 1: flexible IT architecture
 Massively virtualised + automated = dynamized
 Service level-oriented                                               2    Flexible IT
                                                                            sourcing

 Based on industry standards
   Supporting newest application
    developments
   Must be compatible with external
    IT infrastructures                     1 Flexible IT
                                             architecture
                                              Dynamized
                                              SOA
                                              Industry
                                              Standards




                                       7                    Copyright 2011 Fujitsu Technology Solutions
Development of IT infrastructure

                                                               Service-
               Silo Infrastructure                      Oriented Infrastructure                Flexible Cloud Infrastructure

               Appli-
   Data-                                                     Application                                 Application
               cation      Appli-    Web
   Base          1        cation 2
                                                             Automation                                  Automation

                                                            Virtualisation                              Virtualisation




                   Yesterday                                   Today                                   Tomorrow

  Impact of Technology                     Revolution                             Evolution


  Business                                 Evolution                              Revolution




                                                                       8                              Copyright 2011 Fujitsu Technology Solutions
Flexible infrastructure: which levers to pull?
Lever 2: flexible IT sourcing
 Customized balance between IT sourcing options
   Own, external or a combination                                           Flexible IT
                                                                             Sourcing
   Private, public or hybrid cloud                                        2  Own
                                                                              External
                                                                              Hybrid

    External infrastructure
    has to cope with:
     Industrialized processes
     Industrialized provisioning         1
                                              Flexible IT
     Flexible adaptation                     architecture

     Industry standards                       Dynamized
                                               SOA
                                               Industry
     Now it’s time to pull                      Standards
     both levers!


                                      9                      Copyright 2011 Fujitsu Technology Solutions
Bridging today and tomorrow


                                            Hybrid Cloud
                                                Balancing own and
                                                 external capacity


         Private Cloud
       Stay in control, data security   BRIDGING
             and individual set-up


                                                                     Trusted Cloud
                                                               Unlimited scalability, efficiency,
                                                            reduced integration and maintenance
                                                                 efforts, cost transparency




                                           10                                     Copyright 2011 Fujitsu Technology Solutions
Successful business cases

  Own                                Combination                    External
  Private Cloud                      Hybrid Cloud                   Trusted Cloud
  Own flexible infrastructure        Using a balanced combination   Utilizing external flexible
                                                                    Infrastructure

  Ensure rapid availability of new   Ensure high-performance BI     Building new business processes
  ERP services                                                      on the cloud




                                                        11               Copyright 2011 Fujitsu Technology Solutions
Chapter three

How to
Reshape your IT




                  12   Copyright 2011 Fujitsu Technology Solutions
How to add flexibility

                  Start reshaping your IT into a flexible infrastructure

                                                    Start in non-
    Use proven             Avoid the lock-in                             Plan enhancing it to a
                                                    business- critical
    solutions              trap                                          flexible cloud
                                                    areas




                 Begin selected, experimental usage of cloud services

    Test some              Find a                   Be open, allow       Evaluate
    services, get          pilot project            users to use the     options of different
    familiar with them     for testing              cloud                clouds




                                               13                        Copyright 2011 Fujitsu Technology Solutions
Fujitsu Cloud – Overview
     Fujitsu's technological expertise is the base

      Fujitsu Cloud builds
      on the Global IT Portfolio                          Fujitsu Cloud
       With Fujitsu Global Cloud Services                        Use our Cloud
                                                                                                                                               Business
                                                                                                                                               Services
        customers can use our Cloud




                                                                                  Fujitsu Global Cloud Services
       With Fujitsu Cloud Infrastructures                                                                                                  Application
                                                                                                                                              Services
        we support customers
        to build their own "cloud"                                                                                                           Managed
                                                                                                                                         Infrastructure
                                                                Build your                                                               Infrastructure
                                                                own Cloud                                                                 as a Service
                                                                                                                                         Infrastructure
                                                            Fujitsu Cloud                                                                     Solutions
                                                            Infrastructures                                                           Infrastructure
                                                                                                                                Products & Services




                                                     14                                                           Copyright 2011 Fujitsu Technology Solutions
Fujitsu Global Cloud




                    One Cloud                   One Service Model           One main portal and         6 regions
                 Design standard –                    (ITIL),               globally standardized   (Japan, Australia,
                  meaning identical            one Service Desk, one                pricing         Singapore, North
                resources worldwide              technical platform                                   America, UK,
                                                                                                       Germany)

 Global Cloud Island   Global Cloud Delivery

                                                                       15                              Copyright 2011 Fujitsu Technology Solutions
Fujitsu Global Cloud: Identical Data Centers


                                                                     Data center disaster
                              Fujitsu's data centers                  recovery/continuity
 Tier level 3+ for EU and
  equivalent certifications                                          Synchronized and
  for the other regions                                               automated archival options
 Access control utilizing                                           Interrupt free maintenance
  visual and biometric                                               Single point of failures
  recognition                                                         eliminated
Security                                                            Availability




                                                                     Saving on operation costs
 Modularly extendable                                                using innovative facility
 Expansion space for a                                               technology
  second "mirrored" data                                             Power Usage Effectiveness
  center                                                              (PUE) value of 1.45
Extensibility                                                       Energy efficiency


                                                       16   Copyright 2011 Fujitsu Technology Solutions
Analyst Feedback confirms our Strategy
     Experton Market Insight
     Cloud Vendor Benchmark 2011 – Germany
     Cloud Services: IaaS Public    100%




                                                                   Fujitsu
       Attractivenes of Portfolio

                                    50%
                                    0%




                                           0%              50%                    100%
                                            Competitive Strength


                                                                             17          Copyright 2011 Fujitsu Technology Solutions
Reshaping IT with Fujitsu

   Fujitsu                      Technologies, services and solutions
   Dynamic
   Infrastructures               End-to-end approach: complete offering
                Managed          Flexible provisioning models
      Managed Infrastructure
      Infrastructure             Flexible IT sourcing models
                                 Focus on driving standards in products and services
               Infrastructure
               as a Service
                                Competencies and experience

               Infrastructure    Satisfied customers around the world
               Solutions
                                 More than 1,000 solutions rolled out
                                 Hundreds of trusted cloud implementations
               Infrastructure    Proven ROI within clear and predictable time frame
               Products &
               Services          More than 80 data centers worldwide




                                                     18                                 Copyright 2011 Fujitsu Technology Solutions
Summary
 Balancing cost, risk,
  value, innovation and growth needs
  a reshaping of IT
                                                 Business
 New proven sourcing                             Process      Applications
                                                               (SOA)
                                            Re-Engineering
  options available                                   (BPR)



 Flexible IT helps to create more
  business values
                                                               HW
                                                Operation
 Fujitsu is the global player for                  (People)
                                                               Infrastructure
                                                               (Server, Clients,
                                                               Middleware, etc.)
  products, solutions and services


                                                                                     Value Creation

                                                                                     Keeping Status Quo



                                       19                          Copyright 2011 Fujitsu Technology Solutions
20   Copyright 2011 Fujitsu Technology Solutions
21   Copyright 2011 Fujitsu Technology Solutions

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Benno Zollner - Reshaping IT

  • 1. 0 Copyright 2011 Fujitsu Technology Solutions
  • 2. Reshaping IT Balancing cost, risk, value, innovation and growth Benno Zollner, CIO 1 Copyright 2011 Fujitsu Technology Solutions
  • 3. Chapter one Chapter two Chapter three IT infrastructure Leading ahead How to do vs. innovation with flexible reshaping IT solutions 2 Copyright 2011 Fujitsu Technology Solutions
  • 4. Chapter one IT infrastructure vs. innovation 3 Copyright 2011 FUJITSU
  • 5. IT infrastructure: impacts on business Business enabler or inhibitor?  Fact 1: Efficient IT is the lifeblood Business Process Applications of business operations Re-Engineering (SOA) (BPR)  Fact 2: A fragile global economic environment HW  Fact 3: Operation (People) Infrastructure (Server, Clients, IT infrastructure might Middleware, etc.) distract from the “main thing” Value Creation Keeping Status Quo 4 Copyright 2011 Fujitsu Technology Solutions
  • 6. IT infrastructure: impacts on business  2011 top priority of CIOs: developing and managing a flexible infrastructure Source: Gartner®, CIO Agenda 2011 CIO agenda 2011  Reducing costs  Improving quality  Increasing speed Business need: Reshape IT infrastructure 5 Copyright 2011 Fujitsu Technology Solutions
  • 7. Chapter two Leading ahead with flexible solutions 6 Copyright 2011 Fujitsu Technology Solutions
  • 8. Flexible infrastructure: which levers to pull? Lever 1: flexible IT architecture  Massively virtualised + automated = dynamized  Service level-oriented 2 Flexible IT sourcing  Based on industry standards  Supporting newest application developments  Must be compatible with external IT infrastructures 1 Flexible IT architecture  Dynamized  SOA  Industry Standards 7 Copyright 2011 Fujitsu Technology Solutions
  • 9. Development of IT infrastructure Service- Silo Infrastructure Oriented Infrastructure Flexible Cloud Infrastructure Appli- Data- Application Application cation Appli- Web Base 1 cation 2 Automation Automation Virtualisation Virtualisation Yesterday Today Tomorrow Impact of Technology Revolution Evolution Business Evolution Revolution 8 Copyright 2011 Fujitsu Technology Solutions
  • 10. Flexible infrastructure: which levers to pull? Lever 2: flexible IT sourcing  Customized balance between IT sourcing options  Own, external or a combination Flexible IT Sourcing  Private, public or hybrid cloud 2  Own  External  Hybrid External infrastructure has to cope with:  Industrialized processes  Industrialized provisioning 1 Flexible IT  Flexible adaptation architecture  Industry standards  Dynamized  SOA  Industry Now it’s time to pull Standards both levers! 9 Copyright 2011 Fujitsu Technology Solutions
  • 11. Bridging today and tomorrow Hybrid Cloud Balancing own and external capacity Private Cloud Stay in control, data security BRIDGING and individual set-up Trusted Cloud Unlimited scalability, efficiency, reduced integration and maintenance efforts, cost transparency 10 Copyright 2011 Fujitsu Technology Solutions
  • 12. Successful business cases Own Combination External Private Cloud Hybrid Cloud Trusted Cloud Own flexible infrastructure Using a balanced combination Utilizing external flexible Infrastructure Ensure rapid availability of new Ensure high-performance BI Building new business processes ERP services on the cloud 11 Copyright 2011 Fujitsu Technology Solutions
  • 13. Chapter three How to Reshape your IT 12 Copyright 2011 Fujitsu Technology Solutions
  • 14. How to add flexibility Start reshaping your IT into a flexible infrastructure Start in non- Use proven Avoid the lock-in Plan enhancing it to a business- critical solutions trap flexible cloud areas Begin selected, experimental usage of cloud services Test some Find a Be open, allow Evaluate services, get pilot project users to use the options of different familiar with them for testing cloud clouds 13 Copyright 2011 Fujitsu Technology Solutions
  • 15. Fujitsu Cloud – Overview Fujitsu's technological expertise is the base Fujitsu Cloud builds on the Global IT Portfolio Fujitsu Cloud  With Fujitsu Global Cloud Services Use our Cloud Business Services customers can use our Cloud Fujitsu Global Cloud Services  With Fujitsu Cloud Infrastructures Application Services we support customers to build their own "cloud" Managed Infrastructure Build your Infrastructure own Cloud as a Service Infrastructure Fujitsu Cloud Solutions Infrastructures Infrastructure Products & Services 14 Copyright 2011 Fujitsu Technology Solutions
  • 16. Fujitsu Global Cloud One Cloud One Service Model One main portal and 6 regions Design standard – (ITIL), globally standardized (Japan, Australia, meaning identical one Service Desk, one pricing Singapore, North resources worldwide technical platform America, UK, Germany) Global Cloud Island Global Cloud Delivery 15 Copyright 2011 Fujitsu Technology Solutions
  • 17. Fujitsu Global Cloud: Identical Data Centers  Data center disaster Fujitsu's data centers recovery/continuity  Tier level 3+ for EU and equivalent certifications  Synchronized and for the other regions automated archival options  Access control utilizing  Interrupt free maintenance visual and biometric  Single point of failures recognition eliminated Security Availability  Saving on operation costs  Modularly extendable using innovative facility  Expansion space for a technology second "mirrored" data  Power Usage Effectiveness center (PUE) value of 1.45 Extensibility Energy efficiency 16 Copyright 2011 Fujitsu Technology Solutions
  • 18. Analyst Feedback confirms our Strategy Experton Market Insight Cloud Vendor Benchmark 2011 – Germany Cloud Services: IaaS Public 100% Fujitsu Attractivenes of Portfolio 50% 0% 0% 50% 100% Competitive Strength 17 Copyright 2011 Fujitsu Technology Solutions
  • 19. Reshaping IT with Fujitsu Fujitsu Technologies, services and solutions Dynamic Infrastructures  End-to-end approach: complete offering Managed  Flexible provisioning models Managed Infrastructure Infrastructure  Flexible IT sourcing models  Focus on driving standards in products and services Infrastructure as a Service Competencies and experience Infrastructure  Satisfied customers around the world Solutions  More than 1,000 solutions rolled out  Hundreds of trusted cloud implementations Infrastructure  Proven ROI within clear and predictable time frame Products & Services  More than 80 data centers worldwide 18 Copyright 2011 Fujitsu Technology Solutions
  • 20. Summary  Balancing cost, risk, value, innovation and growth needs a reshaping of IT Business  New proven sourcing Process Applications (SOA) Re-Engineering options available (BPR)  Flexible IT helps to create more business values HW Operation  Fujitsu is the global player for (People) Infrastructure (Server, Clients, Middleware, etc.) products, solutions and services Value Creation Keeping Status Quo 19 Copyright 2011 Fujitsu Technology Solutions
  • 21. 20 Copyright 2011 Fujitsu Technology Solutions
  • 22. 21 Copyright 2011 Fujitsu Technology Solutions