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Retail Technology Change & The Digital CORE

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Retail Technology Change & The Digital CORE

Speaker:
Matt Horwood

Veröffentlicht in: Technologie
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Retail Technology Change & The Digital CORE

  1. 1. RETAIL TECHNOLOGY CHANGE & THE DIGITAL CORE Matt Horwood CTO
  2. 2. Marks and Spencer Numbers as - Apr 2015
  3. 3. HFOR CPLANNING AO
  4. 4. PREDICTING THE FUTURE – START WITH THE EASY ONES FIRST! Customer centric & end user driven technology Increasingly hostile environments Ubiquitous connectivity Continued commoditisation
  5. 5. NOW CORE TRENDS CONTINUE Cloud Computing 1 Yr 2 -3 Yr 3 - 5 Yr Big Data & Analytics Mobile Devices Apps Economy Multi- Social Groups Core Trends Continue • Apps • Multi-Social Groups • Big Data & Analytics • Cloud Computing • Mobile Devices
  6. 6. TECHNOLOGY IMPACT VIEW-POINT NOW Cloud Computing Personalisation 1 Yr 2 -3 Yr 3 - 5 Yr 1:1 Targeted Marketing Personalised Offers Big Data & Analytics Mobile Devices Apps Economy Multi- Social Groups Personalised Offers & Personalised Pricing Personalised Pricing
  7. 7. NOW Cloud Computing Personalisation 1 Yr 2 -3 Yr 3 - 5 Yr Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Mobile Devices Apps Economy Multi- Social Groups Product & Service Customisation & Product Personalisation TECHNOLOGY IMPACT VIEW-POINT
  8. 8. NOW Cloud Computing Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Intelligent Machines / Cognitive Learning Mobile Devices Apps Economy Multi- Social Groups Intelligent Machines / Cognitive Learning TECHNOLOGY IMPACT VIEW-POINT
  9. 9. NOW Cloud Computing Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Voice Recognition Mobile Devices Smart Assistants Apps Economy Voice recognition & smart assistants Intelligent Machines / Cognitive Learning Multi- Social Groups TECHNOLOGY IMPACT VIEW-POINT
  10. 10. NOW Cloud Computing Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Mobile Devices Apps Economy Multi- Social Groups Smart Displays / Smart Mirrors Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  11. 11. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Mobile Devices RFID Exploitation Inventory Apps Economy Multi- Social Groups RFID Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  12. 12. Wearables NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Mobile Devices RFID Exploitation Inventory Apps Economy Multi- Social Groups Devices, Mobility Desktop Laptop TV Mobile SmartPhone Tablet 66% 87% 55% 44% 84% 65% 16% Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  13. 13. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Mobile Devices RFID Exploitation Inventory Apps Economy Multi- Social Groups Wearables Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  14. 14. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Smart Displays / Smart Mirrors Mobile Devices Smart Assistants RFID Exploitation Inventory Mobile Payments Apps Economy Multi- Social Groups Internet of Things CarsPayment Beacons Fridges Home Face / Body recognition TECHNOLOGY IMPACT VIEW-POINT
  15. 15. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Mobile Devices API Economy RFID Exploitation Inventory Mobile Payments Apps Economy Multi- Social Groups The API Economy Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  16. 16. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Augmented Reality Mobile Devices API Economy RFID Exploitation Inventory Mobile Payments Virtual Reality Apps Economy Multi- Social Groups Augmented and Virtual Reality Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  17. 17. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Augmented Reality Mobile Devices Home 3D Printing 3D Scanning API Economy RFID Exploitation Inventory Mobile Payments Virtual Reality Apps Economy Multi- Social Groups 3D Printing and Scanning Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  18. 18. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Self Driving Vehicles Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Augmented Reality Mobile Devices Home 3D Printing 3D Scanning API Economy RFID Exploitation Inventory Mobile Payments Virtual Reality Apps Economy Multi- Social Groups Self Driving Vehicles Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  19. 19. NOW Cloud Computing Connectivity Internet of Things Personalisation Intelligent Machines 1 Yr 2 -3 Yr 3 - 5 Yr Self Driving Vehicles Connected World RFID Exploitation Customer / Service Product & Service Customisation Product Personalisation 1:1 Targeted Marketing Personalised Offers Personalised Pricing Wearable Devices Big Data & Analytics Voice Recognition Intelligent Machines / Cognitive Learning Augmented Reality Mobile Devices Home 3D Printing 3D Scanning API Economy RFID Exploitation Inventory Mobile Payments Virtual Reality Apps Economy Multi- Social Groups That’s a lot of technology change. So what? Face / Body recognition Smart Displays / Smart Mirrors Smart Assistants TECHNOLOGY IMPACT VIEW-POINT
  20. 20. IOT Intelligent Machines Smart Mirrors Augmented / Virtual Reality Wearables Hostile Environments Customisation Costs Decommissioning Agility Simplification Service API economy Personalisation HYBRID IT? Enterprise
  21. 21. HOW IS M&S PREPARING FOR THE PACE OF CHANGE? • Establish common technology goals. • Expand on what capability we have. • Fill in the gaps on the capabilities we need. • Remove barriers to innovation. • Establish the technology skills we need. • Enable ‘Responsive’ and ‘Considered’ delivery approaches across IT. The Digital Core
  22. 22. • Big Data & Analytics • Digital Ready ERP / Expert Systems • Agile & Software Engineering • ‘Utility’ Computing • Mobile First+ • Integration, API’s & Services + • Digital Ready Security • Digital Ready Connectivity DIGITAL CORE
  23. 23. From No approach for Big Data Visualisation by Excel No Data Strategy Big data retention by luck Pockets of data analysis via 3rd parties No machine learning To Big Data platform embedded in IT Understandable popular visualisation tools Data Strategy Delivered Data retention by design and mandated M&S Owned Data scientists Machine Learning Systems in-place DATA & ANALYTICS – DELIVERING THE STRATEGY
  24. 24. From 4 Month Release Cycles Critical data ‘Locked in’ The ERP data models Upgrade disruption Fragile data processing Functional overlaps unplanned High costs to run To Releases each Month / Week via DevOps API and service adapter layer to expose data Critical functionality 24*7 Resilient, self healing interfaces Clear roadmap for each product in M&S Environment strategy to support roadmap plans 1010111101 1010000101010101011 10010101010101010101101 DIGITAL READY ERP / EXPERT SYSTEMS – UNLOCKING VALUE
  25. 25. From 95% of engineering in .Com / Digital stores ‘Product’ roadmap unique to .Com DevOps not exploited across IT Engineering career paths unclear Agile as an option Engineers v architects not clear To 50%+ engineering in Enterprise IT ‘Product’ roadmap across IT systems landscape DevOps tooling, skills and org for Enterprise IT Career paths across IT integrating engineering Agile as a preference Engineers & architects as joint technologists AGILE & SOFTWARE ENGINEERING – EXPANDING ACROSS IT
  26. 26. From Infrastructure selected and created in silos. Cloud Tolerant Managed service mindset Cost v agility unclear Costs unmanaged High cost of platform change To Service Catalogue Private and Public IAAS & PAAS Cloud Friendly – Ops, DevOps Tooling Self Service & Managed Service mind-set Transparent cost model and lower TCO across IT Elasticity and Transportability built in ‘UTILITY’ COMPUTING – TURNING ON THE TAP
  27. 27. To Package selection requires mobile / web BYOD embraced and encouraged Mobile and device testing solutions integrated in IT Solutions multi-device aware Solutions contextually and device capability aware From Package selection assumes desktop BYOD tolerated and feared Mobile and device testing limited Assumptions of one device Mobility = form factor MOBILE FIRST ‘+’ – BEYOND SCREEN RESIZING
  28. 28. To Enterprise and Micro Services & API’s Always on 24/7 architecture ‘Real-time’ business. Services over ETL/Batch Service adapters increase agility and simplification Integration factory and accelerator frameworks for services and API From Some API’s & Services for .COM Patching and upgrades break operation ‘Batch time’ business Applications integrated to complex interfaces Integration, API and services costs too high INTEGRATION API’S & SERVICES – OPEN FOR BUSINESS
  29. 29. To Secure solutions are everyone's responsibility Protect the data Accountability for what is not to be shared Risk Management and Response plan Connectivity as a necessity Digital Collaboration From Protecting the Perimeter Manage the core Awareness of what is being shared Perfect protection Connectivity as a cost Collaboration via Document SECURITY AND COMMUNICATION - ENABLING
  30. 30. • Our IT roadmaps and plans for each business areas are critical. • But pace of consumer technology will challenge these before we complete them. • Hybrid IT is nothing new, we have to operate the Now as well the future. • Establishing ‘Digital Core’ capabilities, equips M&S with the skills to do both without fragmentation. M&S TAKEOUTS

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