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How can adopting user-centric design help deliver your digital transformation?

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Successful digital transformation requires new, flexible business models and a sharp focus on end-user requirements. In this session, we share the stage with our customer ViCRON, an innovative digital health start-up, to describe how this combination was applied to create a new, life-saving AI-based app. Using design sprint and co-creation techniques, new features were implemented rapidly using the RunMyProcess (RMP) digital transformation platform to create an innovative solution. This session will help you understand how RMP can help create breakthrough applications to transform your business.

Speaker:
Bertram Ottillinger
Frederike Layda
Julie Wagner
Uwe Specht

Veröffentlicht in: Technologie
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How can adopting user-centric design help deliver your digital transformation?

  1. 1. Human Centric Innovation Co-creation for Success © 2018 FUJITSUUnclassified Fujitsu Forum 2018 #fujitsuforum
  2. 2. © 2018 FUJITSU How can adopting user-centric design help deliver your digital transformation Uwe Specht Head of Professional Services, Distinguished Engineer, Fujitsu EST Dr. Julie Wagner Senior UX Researcher, Distinguished Engineer, Fujitsu EST Dr. Bertram Ottillinger Co-founder, Medical strategy and forward thinking, vicron GmbH Frederike Layda Co-founder, Business strategy and development, vicron GmbH
  3. 3. 2 © 2018 FUJITSU Digital Transformation
  4. 4. 3 © 2018 FUJITSU Application Factory Mobile IoTWorkflow Blockchain Integration Cloud Customer Care Production HR FinanceProcurement Quality Sales & Marketing Service Application Factory
  5. 5. 4 © 2018 FUJITSU Application Factory Customer Care Production HR FinanceProcurement Quality Sales & Marketing Service
  6. 6. 5 © 2018 FUJITSU Application Factory Customer Care Production HR FinanceProcurement Quality Sales & Marketing Service
  7. 7. 6 © 2018 FUJITSU Application Factory Customer Care Production HR FinanceProcurement Quality Sales & Marketing Service
  8. 8. 7 © 2018 FUJITSU Digitalize with RunMyProcess Sensors(IoT) On-premiseERP MobileTerminal Mainframe CloudCollaborativeSuite: Docs,Spreadsheet,Calendar CloudCRM SMS Process IntegrationAutomation Field Force BU Integration Business 2 Business Process Integration IaaS integration Hybrid Cloud Service Mgmt Internet of Things Infrastructure Integration Infrastructure Integration Process IntegrationCollaboration Mobile Working Task Management Social Networks User Integration SaaS integration On-Premise API Management Mobile Apps Application Integration … … User-/RoleManagement
  9. 9. 8 © 2018 FUJITSU Intuitive User Interface as Key
  10. 10. 9 © 2018 FUJITSU Fast iteration to deploy business values quickly You have got an automation challenge? Just Build. Deploy. Run. Build your own workflows with our low code engine.
  11. 11. 10 © 2018 FUJITSU Think Bigger – Strength of RMP  Complex Integration. Hybrid Environments. Man-Machine Interaction. Multiple Roles.  More than just simple automation  Away from Waterfall. Towards Agility.  From endless requirements discussions to rapid prototyping  From quarterly releases to DevOps  IT Strategy Enabler.  Data basis for A.I. projects  Further processing in IoT and Big Data projects
  12. 12. 11 © 2018 FUJITSU #initiate1, #decline4… #initiate2, #decline5… A.I. Algorithms Today Tomorrow AI Enablement AI system recommendation Data collection for knowledge database A.I. Enablement by RunMyProcess
  13. 13. 12 © 2018 FUJITSU A common story … Doctor plans a surgery Doctor examines patient Patient is in surgery Patient arrives at Ward Doctor documents patient’s health record Post-surgery screening Doctor a) discusses with Patient, b) writes medical letter to family doctor a) b) Doctor searches in guidelines 1 3 2 4 5 6 7 8
  14. 14. 13 © 2018 FUJITSU with RunMyProcess… Doctor examines patient Doctor documents patient’s health record Doctor searches in database Doctor plans a surgery Doctor a) discusses with Patient, b) sends email to family doctor Patient arrives at Ward Patient is in surgery Post-surgery screening 1 3 2 4 5 6 7 8 1 0 0 1 1 0 0 1 1 0 0 1 1 0 0 1 a) b)
  15. 15. 14 © 2018 FUJITSU The Life-Critical DOAC Case With vicron
  16. 16. 15 What is vicron all about ✓ Mobile App ✓ Healthcare Research ✓ Algorithms and Analytics Customers: Hospitals Users: Doctors Pharma, hospitals and insurances IT providers & providers of hospital information systems Business Model: • vicron builds a decision support system for doctors to optimise therapies in real-time • vicron’s aim is to personalise medicine for the medication with Direct Oral Anticoagulants (DOACs) around surgery
  17. 17. 16 Guidelines for DOAC Treatment around Surgery Show Gaps 6 m patients in the EUSevere bleeding: • DOACs stopped too late* • DOACs re-started too early Stroke: • DOACs stopped too early • DOACs re- started too late DOACs are taken to prevent thromboembolic events, mostly in patients with atrial fibrillation. The timing around surgery is critical to avoid bleeding and stroke! *may require re-schedule of planned surgery
  18. 18.  Guideline Algorithms  Big Data Analytics  Early Warnings 17 Components: vicron Closes Gaps in Guidelines through a Big Data Approach Algorithms based on the ACC guideline for treatment recommendations Mid-term detection of predictors for perioperative complications Cluster analysis of comparable patients for the closure of gaps Functional prototype:
  19. 19. 18 Complications post surgery, e.g. • Pulmonary embolism • Leg thrombosis • Bleeding • Stroke • Wound Infections Scaled-up decision support system: • Overall patient view • Interaction between indications • Detection of missed treatment targets • Therapy advice for missed targets vicron scales the solution to other perioperative complications in 2020 Detection of other complications, e.g. • Pneumonia • Kidney failure • Cardiac decompensation • immobility 25 m patients in DE A calculation for DOAC patients shows savings of approx. 20%, i.e. € 50 m/year, indicating € 1.2 bn/year savings for the German healthcare system after 2020* * extrapolating savings in DOAC patients to other hospitalized patients
  20. 20. Documentation Elimination of manual process steps due to an automated documentation of treatment decisions in hospital information systems Analytics Real-time-Identification of individual treatment strategies based on a user-friendly, automated interface Fast Data Aggregation Fast extraction of decentralized data enables extensive usage of past patient records for treatment recommendations 19 Interfaces release doctors' resources for patient treatment
  21. 21. 20 © 2018 FUJITSU Human-centered Innovation With vicron
  22. 22. 21 © 2018 FUJITSU User-centered Design Activities UX Research Activities Timeline Development Activities 2018 June July August September October November First Phone call Workshop First Prototype (focus on hypertension) New Use Case (focus on DOAC) Second Prototype (focus on DOAC) Call: Problem Identification Interviews Design Thinking Summary of new concepts Fujitsu Forum Visiting first customers in hospitals Improved Prototype Expert Reviews of User Interface
  23. 23. 22 © 2018 FUJITSU The Problem  Hospitals support the long-term perceived value of vicron and want to immediately take advantage of it.  Problem: Large amount of data required for a first product.  Data not publicly available NN = Neuronal Network
  24. 24. 23 © 2018 FUJITSU Solution  Create immediately perceived value  Virtuous Circle  Product – Users – Data  better product - More users – more data …  What is of value to hospitals? Product UsersData Virtuous Circle
  25. 25. 24 © 2018 FUJITSU The Solution: a Human-Centered Approach Conduct Interviews: Inform your business through real-world user stories.
  26. 26. 25 © 2018 FUJITSU End-Users and Decision Makers Decision makers Anna - Administration End-Users Sarah - SurgeonNora - Nurse Danielle - Doctor Patricia - Patient Concerned Parties
  27. 27. 26 © 2018 FUJITSU Understand End-Users  Task  Decides Medication/ Follows instructions  Pain  40% - 80% Documentation, both on paper and in systems  Foreign workers. Language difficulties. Illegible handwriting  No standards within and between hospitals  No help for inexperienced young doctors  Coagulation tests are insensitive in DOAC patients  Gain  More precise standardization by collecting data  Treatment recommendation independent of experience level
  28. 28. 27 © 2018 FUJITSU Understand decision makers  Task  Analyses performance of internal procedures  translated medical diagnoses to billing codes for the health insurance  Pain  Bleeding incidents cost time and money  High communication overhead through illegible handwriting  High effort to receive required measures to report on efficiency  Gain  Easier access to data when stored centralized  Saves time with less bleeding incidents
  29. 29. 28 © 2018 FUJITSU The Workshop
  30. 30. 29 © 2018 FUJITSU
  31. 31. 30 © 2018 FUJITSU
  32. 32. 31 © 2018 FUJITSU
  33. 33. 32 © 2018 FUJITSU Re-evaluate your Business Value
  34. 34. 33 © 2018 FUJITSU
  35. 35. 34 © 2018 FUJITSU Business Value proposition Source: https://strategyzer.com/canvas/value-proposition-canvas Value Proposition Canvas
  36. 36. 35 © 2018 FUJITSU Business Value proposition Source: https://strategyzer.com/canvas/value-proposition-canvas Computer-aided structured input from tablets, phones or PC Hospitals save money Less risk of lawsuits due to errors Do not miss out on diagnoses Illegible handwriting Less errors in medication distribution and coding due to Illegible handwriting • Semi-structured form input • Auto completion and suggestions to foreign employees Correctly interpret documentation
  37. 37. Summary of Workshop • We generated 39 ideas, reduced to 12 ideas • 3 groups • Immediately perceived value • Integration: • Enlarge the vicron application to include documentation. • Hospital consulting • External: • Create exchange platform (forum) for DOAC case for doctors • Branding (people learn what vicron is) • Service of web guideline (instead of manual searching) • Include key partners • Collaborate with pharmaceutical companies who work on DOAC medication studies and lab tests. • Create a channel to the patient as customers • Provide an application for patients so they share data with vicron as a Byproduct 36
  38. 38. So why RunMyProcess? • Challenges in the Field • Hospitals do not have one single process • No standard documentation • High variance of Hospital Information Systems • RunMyProcess integrates into existing • Technologies • Processes • RunMyProcess supports the dynamic exploration • Fast prototyping for communicating with potential customers • Fast integration of improvements on the prototype 37
  39. 39. 38 © 2018 FUJITSU Take away – key messages  Focus on people:  Technology should adapt to people, not the other way around  Focus on agility:  Tools need to be as agile as humans changing their mind  Focus on aggregation:  IT strategies require solid data basis Fujitsu Helps turning into virtuous circles. Come see us at booth V.4 Demo Area
  40. 40. Fujitsu Sans Light – abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûü ýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans – abcdefghijklmnopqrstuvwxyz 0123456789 ¬!”£$%^&*()_+-=[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúû üýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–—―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl Fujitsu Sans Medium – abcdefghijklmnopqrstuvwxyz 0123456789 ¬!”£$%^&*()_+- =[]{};’#:@~,./<>?| ©¨~¡¢¤¥¦§¨ª«»¬- ®¯°±²³µ¶·¸¹º¼½¾¿ÀÁÂÃÄÅÇÈÆÉÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùú ûüýþÿĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝·-‒–— ―‘’‚“”„†‡•…‰‹›‾⁄⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉€™Ω→∂∆∏∑−√∞∫≈≠≤≥⋅■◊fifl

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