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COMMERCIAL IN CONFIDENCE© Copyright 2014 Fujitsu Limited 
Data Centre Modernisation 
Chris Bone Fujitsu 
Head of Sales Con...
1 
COMMERCIAL IN CONFIDENCE 
IT is purchased either 
To 
Improve income 
Or 
Remove cost 
Business-centric?
2 
COMMERCIAL IN CONFIDENCE 
Global Trends 
GLOBALIZATION 
DATA EXPLOSION 
RISE OF MOBILITY 
SOCIAL IS BUSINESS 
SOPHISTIC...
3 
COMMERCIAL IN CONFIDENCE 
•Is not the only answer 
•But may be part of the question 
•Is not a ‘get out of jail free’ c...
4 
COMMERCIAL IN CONFIDENCE 
Moving from Run to Transform? 
0 
10 
20 
30 
40 
50 
60 
70 
2008 
2009 
2010 
2011 
2012 
2...
5 
COMMERCIAL IN CONFIDENCE 
Where is the real cost?
6 
COMMERCIAL IN CONFIDENCE 
Where is the real cost?
7 
COMMERCIAL IN CONFIDENCE 
So how do we line up against the challenge?
8 COMMERCIAL IN CONFIDENCE 
Growth in OPEX continues to outpace CAPEX 
‘96	 ‘97	 ‘98	 ‘99	 ‘00	 ‘01	 ‘02	 ‘03	 ‘04	 ‘05	 ‘...
9 
COMMERCIAL IN CONFIDENCE 
Oracle Confidential – Internal/Restricted/Highly Restricted 9 
Design Hardware in Cooperation...
10 
COMMERCIAL IN CONFIDENCE 
Excellence at Every Layer•Best foundation for enterprise applications•OS and architecture ch...
11 COMMERCIAL IN CONFIDENCE 
History/Partnership 
 SPARC64 Processor 
 Supercomputer 
Technologies 
 Mission-critical 
...
12 
COMMERCIAL IN CONFIDENCE 
Oracle SPARC Public Roadmap 
2x Application Performance Improvement Every 2 Years 
Solaris 1...
13 
COMMERCIAL IN CONFIDENCE 
Fujitsu M10 Roadmap 
EnhancedFujitsu M10 
Next Generation 
Future Generation 
Fujitsu M10 
S...
14 
COMMERCIAL IN CONFIDENCE 
Central Government Customer 
Company 
Shared Services initiative for multiple agencies runni...
15 
COMMERCIAL IN CONFIDENCE 
Junta de Andalucía (ServicioAndaluzde Salud) 
COMPANY 
•Public Healthcare provider which man...
16 
COMMERCIAL IN CONFIDENCE 
ORACLE CONFIDENTIAL 
Major International Financial Organisation 
M6’s and Oracle Technology,...
17 
COMMERCIAL IN CONFIDENCE 
Health Insurance Company 
Fujitsu M10 Customer: Legacy SPARC Server Consolidation 
Company 
...
18 
COMMERCIAL IN CONFIDENCE 
–We have experience of the journey 
•Standardise 
•Consolidate 
•Virtualise 
•Cloud 
–Come a...
Modernize & manage architectures based on Fujitsu & Oracle offerings
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Modernize & manage architectures based on Fujitsu & Oracle offerings

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Usual scenario: The IT environment is obsolete, the Oracle architecture needs to be upgraded and more functionality incorporated into a changing business model. Analysis is only as good as the information available and the tools to work with the data...in real time. The decision on whether to extend, upgrade or replace the existing solution cannot be delayed any longer.

Speakers:

Mr. Paul Flannery (Oracle)
Mr. Chris Bone (Fujitsu)

Veröffentlicht in: Technologie
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Modernize & manage architectures based on Fujitsu & Oracle offerings

  1. 1. COMMERCIAL IN CONFIDENCE© Copyright 2014 Fujitsu Limited Data Centre Modernisation Chris Bone Fujitsu Head of Sales Consultancy. Paul Flannery –Oracle Senior Director EMEA Business Development
  2. 2. 1 COMMERCIAL IN CONFIDENCE IT is purchased either To Improve income Or Remove cost Business-centric?
  3. 3. 2 COMMERCIAL IN CONFIDENCE Global Trends GLOBALIZATION DATA EXPLOSION RISE OF MOBILITY SOCIAL IS BUSINESS SOPHISTICATED CUSTOMERS MODERNIZE TO SURVIVE 9 Billion Internet Devicesin 2012 50 Billion By 2020 90% Created WithinLast Two Years 50X Growth by 2020 6 Billion Mobile Subscribers 87% of theWorld’s Population 78% CAGR Mobile Data Growing Consumers Driving Experience 26% 86% 94% Post negative comments Stop doing business Will pay more forgreat experience Differentiated Experiences “Engage me everywhere.” “Meet my expectations.” “Know me. Wow me.” 20-Year-OldLegacy Applications “Understand and reward me.”
  4. 4. 3 COMMERCIAL IN CONFIDENCE •Is not the only answer •But may be part of the question •Is not a ‘get out of jail free’ card Cloud?
  5. 5. 4 COMMERCIAL IN CONFIDENCE Moving from Run to Transform? 0 10 20 30 40 50 60 70 2008 2009 2010 2011 2012 2013 Run Grow Transform
  6. 6. 5 COMMERCIAL IN CONFIDENCE Where is the real cost?
  7. 7. 6 COMMERCIAL IN CONFIDENCE Where is the real cost?
  8. 8. 7 COMMERCIAL IN CONFIDENCE So how do we line up against the challenge?
  9. 9. 8 COMMERCIAL IN CONFIDENCE Growth in OPEX continues to outpace CAPEX ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 10 30 50 70 Installed Servers (M) $250 $200 $150 $100 $50 0 Customer Spending ($B) Power & Cooling Expense Management & Administra on Server Spending Logical Server Installed Base (M) Physical Server installed Base (M) RUN | MAINTAIN Ref: IDC Whitepaper - 4/2012 “IDC Business Value customer research shows that large management savings and overall TCO savings can be achieved by using Unix servers. It is vital for system administrators, IT managers, and datacenter managers to consider the overall TCO, especially the often-overlooked management costs, before choosing server and virtualization solutions. IT organizations should take a holistic approach to datacenter efficiency.. “
  10. 10. 9 COMMERCIAL IN CONFIDENCE Oracle Confidential – Internal/Restricted/Highly Restricted 9 Design Hardware in Cooperation with Software Engineering Invest in Core Intellectual Property Design Best of Breed Servers, Storage and Networking that can run ANY Application 1. 2. 3. Best of Breed Core Intellectual Property Hardware in Cooperation with Software SPARC/Solaris Strategy
  11. 11. 10 COMMERCIAL IN CONFIDENCE Excellence at Every Layer•Best foundation for enterprise applications•OS and architecture choice•Built-in virtualization and systems management•Cloud and traditional deployment models Oracle on Oracle
  12. 12. 11 COMMERCIAL IN CONFIDENCE History/Partnership  SPARC64 Processor  Supercomputer Technologies  Mission-critical Technologies  #1 UNIX OS Oracle Solaris  #1 Database Software  Innovative Technologies SPARC Servers Fujitsu M10 Extreme CPU performance and Software on Chip developed via Fujitsu and Oracle's collaboration
  13. 13. 12 COMMERCIAL IN CONFIDENCE Oracle SPARC Public Roadmap 2x Application Performance Improvement Every 2 Years Solaris 11.2 Solaris 11.1 Solaris 11.x Solaris 11.x Solaris 12 Solaris 11 T4 +1x Throughput +5x Thread Strength M5 +6x Throughput +1.5x Thread Strength M6 +2x Throughput >1x Thread StrengthIn TestM & T Series+2x Throughput+1.5x Thread Strength T5 +2.5x Throughput +1.2x Thread Strength 2011 2012 2013 2014 2015 2016 DeliveredSoftware in Silicon•Database Query•Decompression•Encryption•Application Data Integrity•Java Optimization•Low Latency Clustering 2018Oracle Numbers OptimizationM & T Series+1.3x Throughput+1.5x Thread Strength Solaris 12.x 2017 2019Software in Silicon Enhancements•Database Query+ •Java Optimization+ •Encryption+ •Low Latency Clustering+ Core EnhancementsIncreased CacheIncreased Bandwidth Solaris 12.xNext Gen Core Planned
  14. 14. 13 COMMERCIAL IN CONFIDENCE Fujitsu M10 Roadmap EnhancedFujitsu M10 Next Generation Future Generation Fujitsu M10 SPARC64 X3.0GHz •16core, 32thread •System on Chip Software on Chip •Database Query w/SIMD •Encryption •Oracle Number 2017 2013 2014 2015 2016 Delivered Future Generation SPARC64 Software on ChipEnhancements CMI Enhancements Next Generation SPARC64 •2x Chip Throughput •2.5x Core Throughput •1.2x Thread Strength Software on Chip++ •Database Query++ •Encryption++ CMI+ Next Generation Liquid Cooling 2018 2019 Planned SPARC64 X+ 3.7GHz •1.3x Throughput •1.3x Thread Strength •Faster interconnect(25Gbps) Software on Chip+ •Database Query+ w/SIMD •Encryption+ •Oracle Number+ •Decompression CMI (Coherent Memory Interconnect) •Low Latency Clustering
  15. 15. 14 COMMERCIAL IN CONFIDENCE Central Government Customer Company Shared Services initiative for multiple agencies running Oracle ERP Opportunity Design and run platform to enable more agencies to join over time in the least disruptive manner. Part refresh, part new service take-on. Competitive Landscape HP and IBM. Solution 24 SPARC M10-1 for application servers, M10-4S (6 BB) for Oracle Database Why We Won Non-disruptive provisioning as new agencies on-board. Mission critical reputation. Fujitsu’s experience of running one of the largest ERP instances in the world. Investment protection, Risk mitigation and Flexibility
  16. 16. 15 COMMERCIAL IN CONFIDENCE Junta de Andalucía (ServicioAndaluzde Salud) COMPANY •Public Healthcare provider which manage HC services to one of the most important autonomous communities in Spain (Andalucía). •Provides healthcare services to more than 8,5 million of citizens. •Manages 1.500 primary care centers, 33 hospitals and +80.000 health professionals. OPPORTUNITY •Impossible to grow the current infrastructure for new services with 100% peak performance. •Desire to consolidate distributed Databases. From 28 centers to 2. •Improve Business Continuity requirements. •Obsolescence of the previous Backend Platform based on Fujitsu's PrimePower. •SOLUTION •2 fully populated M6-32. •Oracle Solaris10, Solaris 11 and Oracle VM for SPARC. •Oracle Database 11g andOracleGolden Gate for DB migration. WHY WE WON •Customer satisfaction with existing environment. •Capabilities of our partner, FUJITSU; in terms of Systems integration, knowledge and commitment with our Sparc/Solaris platforms. •Demonstration that “doing nothing” was worst technically and economically. •Longstanding Oracle relationship. Customer understood SPARC/Solaris is the best platform for Oracle Software and It's the base for future innovation. •M6 reduces significantly migration risk to IBM power or x86. •Ability to consolidate 4 PP2500 with 128 CPUs each, and 62 M5000 in a single box make important saves in power consumption and maintenance costs.
  17. 17. 16 COMMERCIAL IN CONFIDENCE ORACLE CONFIDENTIAL Major International Financial Organisation M6’s and Oracle Technology, Fujitsu Partnership COMPANY •Multinational leader, providing financial services to 53 million customers in over 30 countries worldwide. •Presence in Europe, LAD, USA, China and Turkey. OPPORTUNITY •Renewal of legacy M9000 servers sold originally by Fujitsu. •Performance issues in existing environment. •Need for a solution that meets BBVAs growth plan and allows the allocation of future services. •Running proprietary treasury and risk management applications. SOLUTION •2x M6-32 (with upgrade capacity), 4 Years Premier Support Paid Upfront. •Oracle Solaris 10 and 11. •New platform will allow customer to increase the performance of their financial applications, reduce operational costs and provide space for a future consolidation of database environments. WHY WE WON •Longstanding Oracle relationship. Trust in the Oracle Sparc/Solaris systems and Support. •Strong Partnership with FUJITSU. Fully supported by their capabilities in terms of Systems integration. •Capabilities of SPARC/Solaris technology including performance, RAS and virtualization features. •Previous services related to existing M9000 environments, having been able to detect bottlenecks and improve performance. •Lower risks than competing proposals.
  18. 18. 17 COMMERCIAL IN CONFIDENCE Health Insurance Company Fujitsu M10 Customer: Legacy SPARC Server Consolidation Company A Germany based health insurance company • Insures over 3 million people Opportunity • Bids/proposals sought for 7 x M10-4S including Symantec VeritasStorage Foundation on some units Competitive Landscape • AIX considered, but no AIX experience or know how. Decided to stay with SPARC Solaris. • Best price for M10-4S needed Solution • 4 x M10-4S (primary datacenter), 3 x M10-4S (secondary), configured as: • 2BB 8socket 4TB Memory central database nodes (DB2) • Veritasclustered between sites. •M10-4S servers also used for new customer application migration from several prior instances to one new instance • Plus option to grow the database server in the future Why We Won • Best value (including benefit from Core Activation) • Customer confidence in Fujitsu’s consulting, support and services • Long term relationship • Satisfaction and trust built on M8000 servers
  19. 19. 18 COMMERCIAL IN CONFIDENCE –We have experience of the journey •Standardise •Consolidate •Virtualise •Cloud –Come and talk to us about your journey and how we can help The ask

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