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Automotive Managed Mobility in the age of connected vehicles

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The auto industry draws many parallels with the mobile phone industry and increasingly they are aligning as one connected technology market. Mindset has shifted through necessity of survival from the global economic crash and through to the competitive survival of gaining share in the emerging markets. The other dynamic is the emergence of a technology-led sector with the buying public developing their purchasing habits from the must-have car to a must-have device which offers them transportation. Auto manufacturers had to develop their strategies quickly and adopt new approaches and accelerate culture change within their organizations.


Mr. Paul Warburton (Fujitsu)

Veröffentlicht in: Technologie
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Automotive Managed Mobility in the age of connected vehicles

  1. 1. 0 Copyright 2014 FUJITSU Human Centric Innovation Fujitsu Forum 2014 ICM Munich 19th – 20th November
  2. 2. 1 Copyright 2014 FUJITSU Automotive- Managed Mobility in the age of the connected vehicle Paul Warburton Vice President of Global Automotive, Fujitsu
  3. 3. 2 Copyright 2014 FUJITSU “ Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most importantly have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Steve Jobs - Stanford commencement speech, June 2005
  4. 4. 3 Copyright 2014 FUJITSU The age of the connected vehicle is truly with us…
  5. 5. 4 Copyright 2014 FUJITSU The challenges for the market are common
  6. 6. 5 Copyright 2014 FUJITSU The Need for agility has not been fully addressed • Profile • virtual car • Music • Navigation • Phone • Personal favourites Agility
  7. 7. 6 Copyright 2014 FUJITSU A very personal connection
  8. 8. 7 Copyright 2014 FUJITSU The Personalised Experience of the virtual Car…
  9. 9. 8 Copyright 2014 FUJITSU Users (Drivers) will demand greater flexibility Digital mobility and the way it is managed has progressed rapidly over the past few years with the user demanding greater flexibility and device choice. Managed mobility and the security associated with personal data is at the very centre of this revolution giving the user the assurance they need to operate in a safe and protected environment. This level of managed mobility is a key consideration for the OEM’s if they want to offer real flexibility using their devices in a shared and collaborative world. The OEM’s who start to see the car as a virtual vehicle that can be used with any device will in our opinion emerge as the winners in this competitive landscape. The emergence of the virtual car as a secure environment which offers the ability to move a users profile between vehicles will be a key feature in the agility needs of the connected vehicle revolution.
  10. 10. 9 Copyright 2014 FUJITSU Managed Mobility will be a key enabler to the next generation vehicles… • Profile • virtual car • Music • Navigation • Phone • Personal favourites Biometric Security Managed Mobility Personal Profile Personal Connection
  11. 11. 10 Copyright 2014 FUJITSU Technology is only part of the challenge  Greater collaboration required  A change in culture within the market  Commercial models will evolve  New entrants will play a key role Technology  Tariff based contracts  New channels to market Consumer driven change
  12. 12. 11 Copyright 2014 FUJITSU