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Copyright 2014 FUJITSU 
Human Centric 
Innovation 
Fujitsu Forum 2014 
ICM Munich 19th – 20th November
2 
Copyright 2014 FUJITSU 
The human-centric workplace: happiness and efficiency got married 
Christian Bock 
Director, Cl...
3 
Fujitsu Forum | Copyright 2014 FUJITSU 
Let’s Talk About… 
1. Market trends 
2. Turn challenges into opportunities 
3. ...
4 
Fujitsu Forum | Copyright 2014 FUJITSU 
Let’s Talk About… 
1. Market trends 
2. Turn challenges into opportunities 
3. ...
5 
Fujitsu Forum | Copyright 2014 FUJITSU 
Is this your office? 
‘The Apartment’, 1960, The Mirisch Company
6 
Fujitsu Forum | Copyright 2014 FUJITSU 
Workplace of today (in successful companies) 
Evolution of Workplaces 
Latest I...
7 
Fujitsu Forum | Copyright 2014 FUJITSU 
Evolution of computing 
From 1980s 
Increase productivity 
Computer-centric 
Fr...
8 
Fujitsu Forum | Copyright 2014 FUJITSU 
Let’s Talk About… 
1. Market trends 
2. Turn challenges into opportunities 
3. ...
9 
Fujitsu Forum | Copyright 2014 FUJITSU 
Taming BYOD 
How Fujitsu helps 
Human Centric Workplace 
Empowerment technologi...
10 
Fujitsu Forum | Copyright 2014 FUJITSU 
Growing Consumerization 
Over the last years user IT added … 
… more to produc...
11 
Fujitsu Forum | Copyright 2014 FUJITSU 
FOR BYOD 
Freedom of choice – users get what they want 
Workforce is more pr...
12 
Fujitsu Forum | Copyright 2014 FUJITSU 
Stuck in BYOD?  Not Really 
COPE 
Corporate Owned Personally Enabled 
Devices...
13 
Fujitsu Forum | Copyright 2014 FUJITSU 
BYOD 
BYOD – What Fujitsu Can Do For You 
Customers 
The truth lies in betwee...
14 
Fujitsu Forum | Copyright 2014 FUJITSU 
Be Prepared for BYOD and its Flavors – Products that People Desire and Meet IT...
15 
Fujitsu Forum | Copyright 2014 FUJITSU 
Workplace Services “Mobile” (Managed Mobile) 
Mobile Device Management 
Secure...
16 
Fujitsu Forum | Copyright 2014 FUJITSU 
Generation Y is Changing Everything 
Human Centric Workplace 
Taming BYOD 
Uni...
17 
Fujitsu Forum | Copyright 2014 FUJITSU 
Gen Y – the context 
Children of the Great Depression and WWII 
Early marria...
Fujitsu Forum | Copyright 2014 FUJITSU 
Reputation for leaving jobs after 1 or 2 years but 
Having strong financial safet...
Fujitsu Forum | Copyright 2014 FUJITSU 
Disloyal 
Instant gratification 
Selfish 
Gen Y – The Myths 
Lazy 
GEN Y is … 
Cop...
20 
Fujitsu Forum | Copyright 2014 FUJITSU 
Looking for the "why" behind a task and like to find new, better and faster wa...
21 
Fujitsu Forum | Copyright 2014 FUJITSU 
Gen Y – Challenges for Organizations 
Intergenerational workforces 
Rising dem...
22 
Fujitsu Forum | Copyright 2014 FUJITSU 
From Theory to Reality 
Gen Y 
Gen Y – What Fujitsu Can Do For You 
Customers ...
23 
Fujitsu Forum | Copyright 2014 FUJITSU 
Be Prepared for the Generation Y – Form Factors that Meet Dynamic Work Styles ...
24 
Fujitsu Forum | Copyright 2014 FUJITSU 
Unified Communications and Collaboration 
Human Centric Workplace 
Taming BYOD...
25 
Fujitsu Forum | Copyright 2014 FUJITSU 
Future-Unified 
Multiple support teams 
Disparate strategies 
Evolution of C...
26 
Fujitsu Forum | Copyright 2014 FUJITSU 
From Theory to Reality 
UC&C 
UC&C – What Fujitsu Can Do For You 
Customers 
...
27 
Fujitsu Forum | Copyright 2014 FUJITSU 
LIFEBOOK and STYLISTIC Notebooks and Tablets 
Be Prepared for the Future, Toda...
28 
Fujitsu Forum | Copyright 2014 FUJITSU 
Human Centric Workplace 
Information Security in a Mobile Age 
Taming BYOD 
Un...
29 
Fujitsu Forum | Copyright 2014 FUJITSU 
New dimensions of security risks through mobile IT usage 
Chongqing's 'mobile ...
Fujitsu Forum | Copyright 2014 FUJITSU 
Workplace Security Context 
30 
Over 99% of all new data created today is stored e...
31 
Fujitsu Forum | Copyright 2014 FUJITSU 
From Theory to Reality 
Security 
What Fujitsu Can Do For You 
Customers 
Mor...
32 Fujitsu Forum | Copyright 2014 FUJITSU 
Be Prepared for Security – 
Managing Security From the Core 
Workstation Power ...
33 
Fujitsu Forum | Copyright 2014 FUJITSU 
Patch, Patch, PATCH! 
Choose strong password 
Protect sensitive data 
Use 
dri...
34 
Fujitsu Forum | Copyright 2014 FUJITSU 
Let’s Talk About… 
1. Market trends 
2. Turn challenges into opportunities 
3....
35 
Fujitsu Forum | Copyright 2014 FUJITSU 
What is the opportunity for apps in today’s workplace? 
CLOUD 
CONTENT 
COLLAB...
36 
Fujitsu Forum | Copyright 2014 FUJITSU 
Introducing Project Siena. 
Increase the value of a Human-Centric Workplace wi...
37 
Fujitsu Forum | Copyright 2014 FUJITSU 
Let’s talk about… 
1. Market Trends 
2. Turn challenges into opportunities 
3....
Fujitsu Forum | Copyright 2014 FUJITSU 
Happiness and efficiency got married 
Autonomy to work how users want to work 
Cr...
39 
Fujitsu Forum | Copyright 2014 FUJITSU 
Workplaces are evolving – have a human-centric IT strategy 
Generation Y and B...
40 
Fujitsu Forum | Copyright 2014 FUJITSU 
Perspectives 
source: mapsdownunder.com.au 
Let’s start changing the perspecti...
41 
Fujitsu Forum | Copyright 2014 FUJITSU
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The human-centric workplace: Joy and efficiency got married

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A successful workplace IT strategy is all about people. Generation Y and BYOD drive a new understanding of workplace IT, one that puts the user at the center and embraces individuality. Progressive companies realize that this new thinking boosts both productivity and employee satisfaction. Fujitsu shares best practices that empower users to achieve their full potential.

Speakers:

Mr. Christian Bock (Fujitsu)
Mr. Markus Seifart (Fujitsu)
Mr. Jeffrey Shomper (Microsoft)

Veröffentlicht in: Technologie
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The human-centric workplace: Joy and efficiency got married

  1. 1. 1 Copyright 2014 FUJITSU Human Centric Innovation Fujitsu Forum 2014 ICM Munich 19th – 20th November
  2. 2. 2 Copyright 2014 FUJITSU The human-centric workplace: happiness and efficiency got married Christian Bock Director, Clients & Retail Marketing Programs, Global Marketing, Fujitsu Product Marketing Manager, Tablets and VDI Solutions, Global Product Marketing Client Computing Devices, Fujitsu Senior Marketing Manager Windows, Microsoft Markus Seifart Jeffrey Shomper
  3. 3. 3 Fujitsu Forum | Copyright 2014 FUJITSU Let’s Talk About… 1. Market trends 2. Turn challenges into opportunities 3. Enterprise apps in 5 minutes
  4. 4. 4 Fujitsu Forum | Copyright 2014 FUJITSU Let’s Talk About… 1. Market trends 2. Turn challenges into opportunities 3. Enterprise apps in 5 minutes
  5. 5. 5 Fujitsu Forum | Copyright 2014 FUJITSU Is this your office? ‘The Apartment’, 1960, The Mirisch Company
  6. 6. 6 Fujitsu Forum | Copyright 2014 FUJITSU Workplace of today (in successful companies) Evolution of Workplaces Latest IT technologies in offices Easy usability and inter- operability everywhere Workplace of the past (or today?)
  7. 7. 7 Fujitsu Forum | Copyright 2014 FUJITSU Evolution of computing From 1980s Increase productivity Computer-centric From 2000 Increase flexibility Network-centric Fujitsu at the forefront Support of human-centric ICT Now Increase Human Centric individuality Enablement - Keeping IT alive Empowerment Priorities
  8. 8. 8 Fujitsu Forum | Copyright 2014 FUJITSU Let’s Talk About… 1. Market trends 2. Turn challenges into opportunities 3. Enterprise apps in 5 minutes
  9. 9. 9 Fujitsu Forum | Copyright 2014 FUJITSU Taming BYOD How Fujitsu helps Human Centric Workplace Empowerment technologies Balance the needs of employees and business The new workplace reality Unified Communications and Collaboration Information Security in a Mobile Age Generation Y is Changing Everything Taming BYOD Realizing the benefits of empowerment within a business structure
  10. 10. 10 Fujitsu Forum | Copyright 2014 FUJITSU Growing Consumerization Over the last years user IT added … … more to productivity than corporate IT •1980-2005: Corporate IT driving innovation “you do it our way” •2005-2014: Users driving innovation “no, I don’t” •From 2015 – let’s cooperate
  11. 11. 11 Fujitsu Forum | Copyright 2014 FUJITSU FOR BYOD Freedom of choice – users get what they want Workforce is more productive Rapid adoption to new technologies Improved work/life balance Attract the best talent Reduced corporate admin (first view) Hard to stop anyway Security concerns Apps for multiple operating systems Manageability challenges (deployment, upgrades, software versions) Reimbursement conflicts Division of personal vs corporate data Legal issues – misuse of device AGAINST BYOD The Challenges of BYOD
  12. 12. 12 Fujitsu Forum | Copyright 2014 FUJITSU Stuck in BYOD?  Not Really COPE Corporate Owned Personally Enabled Devices + Apps (e.g. healthcare, sales force automation, PC) CYOD Chose Your Own Device Pre-selected basket, company-tested and -managed BYOD Bring Your Own Device Purchased pri- vately, company providing some containerized apps S Submarines Employee- owned without corporate awareness Understanding user needs, usage scenarios and your BYOD readiness is key. FUJITSU CAN HELP YOU.
  13. 13. 13 Fujitsu Forum | Copyright 2014 FUJITSU BYOD BYOD – What Fujitsu Can Do For You Customers The truth lies in between – CYOD and BYOD Start small and expand – No big bang Services Solutions Managed Mobile – MDM and MAM from one source VDI and VCS – Your desktop from the Cloud Workplace Security Solutions – Hardware and Software Vertical Solutions – Government, health care, retail, education Products Desirable – Delivering a new user experience Manageable – Every policy in the market Secure – Embedded palm vein sensor From Theory to Reality
  14. 14. 14 Fujitsu Forum | Copyright 2014 FUJITSU Be Prepared for BYOD and its Flavors – Products that People Desire and Meet IT Requirements Toughest Performer Innovative usability features and full performance provide ultimate user experience, in all surroundings, in and outside the office Smartphone Ready Display IPS panel with vivid colors, deep contrast and wide viewing angle, frameless ultra-slim design with front glass STYLISTIC Q704 Display X23T-1 LIFEBOOK E Series 6 Devices, 1 Port Replicator Same port replicator across the entire LIFEBOOK E Series (13.3-inch to 15.6- inch) and mobile workstation
  15. 15. 15 Fujitsu Forum | Copyright 2014 FUJITSU Workplace Services “Mobile” (Managed Mobile) Mobile Device Management Secure Mail & Intranet Access Secure Data & Share- point Access Mobile Appli- cation Wrapping Customer Benefits Centralized Managed Service, powered by Citrix Technology No operational risk Increased user productivity BYOD-Ready (Separation between corporate and private) Integrates into existing workplace strategies Fujitsu has the better Concept Proven solution: quick onboarding, no tedious transition Global:24/7 coverage, world-wide incl. Service Desk Flexible: Pay-as-you-use price model ISO 27001 / 9001 certified Secure, scalable and reliable through cloud infrastructure The usability your IT-users want, combined with the flexibility and security your business needs !
  16. 16. 16 Fujitsu Forum | Copyright 2014 FUJITSU Generation Y is Changing Everything Human Centric Workplace Taming BYOD Unified Communications and Collaboration Information Security in a mobile age Generation Y is Changing Everything Enabling the work styles of Generation Y while optimizing control
  17. 17. 17 Fujitsu Forum | Copyright 2014 FUJITSU Gen Y – the context Children of the Great Depression and WWII Early marriage Conformists Climbs career ladder over time 1925 – 1942 Silent Generation Father knows best family order Full-time moms Seeking inner life, self-perfection and deeper meaning Women movement 1943 – 1960 Baby Boomer Era of failing school and marriages Latchkey kids New, hardening pragmatism Learned early to distrust institutions Tech-interested 1961 – 1981 Generation X Stigmatization of hands- off parental styles Climb of percentage of "wanted children" Grow up when high value on children Helicopter parents Tech-savvy/dependent 1982 – 2005 Generation Y
  18. 18. Fujitsu Forum | Copyright 2014 FUJITSU Reputation for leaving jobs after 1 or 2 years but Having strong financial safety net and being aware of other options ... They want to have "relevant work experience"  want to care about their work, have frequent communication from mgmt. and experience job progression When certain requirements are met they are loyal long-term employees Disloyal Majority places high priority on family and friends Volunteering in record rates Want good relationships w co-workers and employees Prefer to work in teams Believe in social causes Want to work for companies contributing to society Instant gratification Desire to excel & make a contribution – BUT Work needs to be meaningful and interesting Want their assignment linked to a higher goal When tackling new tasks, thinking about how to do it betters and faster Selfish Gen Y – The Myths Lazy It's their DNA Grown up where speed is not a virtue, but a way of life (Fast Food, IM, Online shopping, cable/ satellite television) Tech accustomed them to get what they need quick and easy (Smart Phone, Tablet, Social Media) GEN Y is … Copyright 2014 FUJITSU 18
  19. 19. Fujitsu Forum | Copyright 2014 FUJITSU Disloyal Instant gratification Selfish Gen Y – The Myths Lazy GEN Y is … Copyright 2014 FUJITSU 19
  20. 20. 20 Fujitsu Forum | Copyright 2014 FUJITSU Looking for the "why" behind a task and like to find new, better and faster ways to do things Never knew a world without PC Internet If they don't know they know how to get "Super" informed Making buying decisions from their Toddler age Entrepreneurial Understanding the global marketplace Tech Savvy Gen Y – Your Benefits GEN Y is …
  21. 21. 21 Fujitsu Forum | Copyright 2014 FUJITSU Gen Y – Challenges for Organizations Intergenerational workforces Rising demand for flexibility … In "where" your people are working … When they are working Of office environments Of organizations Velocity Technology as enabler
  22. 22. 22 Fujitsu Forum | Copyright 2014 FUJITSU From Theory to Reality Gen Y Gen Y – What Fujitsu Can Do For You Customers Embrace It – Or it happens without you Think holistic – Not just devices Services Solutions Unified Workspace – Workplace Anywhere Workplace of the future – Cooperation with leading institution Cool ID Devices 2 in 1 computing – Flexibility of a tablet, performance of a notebook Style – Thin, light, appealing Highly adaptable – 100% fit for purpose Comfortable user experience – Touch display options, backlit keyboards Convenience – Port replicators & cradles for full desktop experience Securely manageable - PalmSecure™ and TPM
  23. 23. 23 Fujitsu Forum | Copyright 2014 FUJITSU Be Prepared for the Generation Y – Form Factors that Meet Dynamic Work Styles Highly Adaptable Slim Tablet Ultimate convenience due to ultra-thin and light design and optional keyboard or cradle Versatility and Mobility Combined Unique super slim and lightweight convertible Ultrabook™, only 1.6 kg, 17 mm height Stylish, 24 Hour Performer Combining ultimate mobility with no compromise and appealing design STYLISTIC Q584 LIFEBOOK T904 LIFEBOOK S904
  24. 24. 24 Fujitsu Forum | Copyright 2014 FUJITSU Unified Communications and Collaboration Human Centric Workplace Taming BYOD Unified Communications and Collaboration Information Security in a mobile age Generation Y is changing everything Transforming the way enterprises do business
  25. 25. 25 Fujitsu Forum | Copyright 2014 FUJITSU Future-Unified Multiple support teams Disparate strategies Evolution of Communication Technology Video conferencing Web conferencing Voice mail Email & biz apps Stationary telephony Mobile phoning Audio conferencing Instant messaging Email & BizApps Inte- gration Unified Messaging Instant Messaging Multimedia Conferenc- ing Enriched Telephony & Mobility Simplified User Experience Streamlines Support Team Consistent Development Road Integrated user experience Communication islands … Multiple devices Individual roadmaps Today-Split
  26. 26. 26 Fujitsu Forum | Copyright 2014 FUJITSU From Theory to Reality UC&C UC&C – What Fujitsu Can Do For You Customers Depending on company size – But it happens Variety of approaches – Scale is key Services Solutions Enterprise Communication Service – Integrated, flexible and tailored Partnership – Solutions based on leading Microsoft products Products Optimized – Low Power Active Mode Replacing the desk phone – Integrated functionality Accessories – Certified for UC&C
  27. 27. 27 Fujitsu Forum | Copyright 2014 FUJITSU LIFEBOOK and STYLISTIC Notebooks and Tablets Be Prepared for the Future, Today – Innovative Fujitsu Devices Designed for UC&C Clean Desk Environment Innovative all in one PC enriches UC&C environments Expandable Thin Client Flexible workplace combined with UC&C capabilities Modern Workplace Exclusive and space-saving PC supporting low power active mode for VoIP telephony ESPRIMO X923/ X923-T FUTRO S920 ESPRIMO Q520/ Q920
  28. 28. 28 Fujitsu Forum | Copyright 2014 FUJITSU Human Centric Workplace Information Security in a Mobile Age Taming BYOD Unified Communications and Collaboration Information Security in a Mobile Age Generation Y is changing everything Keeping business information secure and ensure compliance
  29. 29. 29 Fujitsu Forum | Copyright 2014 FUJITSU New dimensions of security risks through mobile IT usage Chongqing's 'mobile lane‘ source: Huffington Post
  30. 30. Fujitsu Forum | Copyright 2014 FUJITSU Workplace Security Context 30 Over 99% of all new data created today is stored electronically Security is one of the CIO’s top concerns BYOD / Consumerization creates new levels of security challenges Rather than clamp down on everyone and everything IT should make users under- stand the "risk continuum" Poor securi- ty can lead to da- mage to balance sheet, share price, reputation and cus-tomer confiden- ce
  31. 31. 31 Fujitsu Forum | Copyright 2014 FUJITSU From Theory to Reality Security What Fujitsu Can Do For You Customers More awareness than ever – On top of CIOs agenda Educate the users – Prevent vulnerability Services Solutions Workplace security solutions – Manageable endpoint security Managed Mobile – Sandboxed applications, lock & wipe Security assessment services – Let us help you Products Ultimate security embedded – Palm vein sensor, contactless SmartCard PalmSecure ID Match – 2 factor authentication Flexible – Match all policies
  32. 32. 32 Fujitsu Forum | Copyright 2014 FUJITSU Be Prepared for Security – Managing Security From the Core Workstation Power on the Go Industry’s first workstation with embedded PalmSecure technology Most Secure Authentication Cutting edge technology based on Fujitsu’s PalmSecure technology with incomparable authentication accuracy; enabling use cases in access control and ePayment Designed for Professionals Slimmest in its class! Industry’s first notebook with embedded PalmSecure technology CELSIUS H730 PalmSecure ID Match LIFEBOOK U904
  33. 33. 33 Fujitsu Forum | Copyright 2014 FUJITSU Patch, Patch, PATCH! Choose strong password Protect sensitive data Use drive encryption Most importantly: Stay informed! Top 10 Safe Computing Tips for Your Workplace 1 Unique with Fujitsu Client Computing Devices DeskUpdate Text Fujitsu EraseDisk Fujitsu Workplace Protect/ BitLocker Fujitsu PalmSecure1, SmartCard, Fingerprint Install protective software McAfee Control access to your machine Fujitsu Workplace Protect Solution Backup, Backup, BACKUP! Fujitsu CELVIN NAS Server Use the internet safely ID|GARD Web Privacy service Protect your system against theft Advanced Theft Protection
  34. 34. 34 Fujitsu Forum | Copyright 2014 FUJITSU Let’s Talk About… 1. Market trends 2. Turn challenges into opportunities 3. Enterprise apps in 5 minutes  Project Siena by Microsoft
  35. 35. 35 Fujitsu Forum | Copyright 2014 FUJITSU What is the opportunity for apps in today’s workplace? CLOUD CONTENT COLLABORATION BIG DATA DEVICES MOBILE OFFICE EMPLOYEES (GEN Y) AUTONOMY IT MGMT STRUCTURE
  36. 36. 36 Fujitsu Forum | Copyright 2014 FUJITSU Introducing Project Siena. Increase the value of a Human-Centric Workplace with a new way to develop mobile apps.
  37. 37. 37 Fujitsu Forum | Copyright 2014 FUJITSU Let’s talk about… 1. Market Trends 2. Turn challenges into opportunities 3. Enterprise apps in 5 minutes 4. Summary
  38. 38. Fujitsu Forum | Copyright 2014 FUJITSU Happiness and efficiency got married Autonomy to work how users want to work Creativity Freedom Innovation Energy Structure that supports the needs of business Cost control Structure Security Order Fujitsu client computing devices & solutions help businesses balance two competing forces VS 38
  39. 39. 39 Fujitsu Forum | Copyright 2014 FUJITSU Workplaces are evolving – have a human-centric IT strategy Generation Y and BYOD are re-defining the game – see this as opportunity, not as threat Empowerment AND enablement are key Bringing the CIO back into the driver seat Fujitsu is here to support - with client computing devices, services & solutions THE HUMAN-CENTRIC WORKPLACE Take home messages
  40. 40. 40 Fujitsu Forum | Copyright 2014 FUJITSU Perspectives source: mapsdownunder.com.au Let’s start changing the perspective…
  41. 41. 41 Fujitsu Forum | Copyright 2014 FUJITSU

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