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A Step-by-Step Guide to Creating a Winning Digital Strategy

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Digital transformation may seem daunting, but this session will help customers to understand how to create a compelling vision for the future, and a strategy that is accepted by all stakeholders and one that can then be split into smaller logical, iterative steps. Using our learning and experience, and our proprietary XpressWay approach, we will highlight how your organization can reduce the risks on the way to project completion, can increase uptake and use of new solutions, thus maximizing value delivery.
Patrick Smith

Veröffentlicht in: Technologie

A Step-by-Step Guide to Creating a Winning Digital Strategy

  1. 1. 0 Copyright 2016 FUJITSU Fujitsu Forum 2016 #FujitsuForum
  2. 2. 1 Copyright 2016 FUJITSU A Step-by-Step Guide to Creating a Winning Digital Strategy Patrick Smith Head of Strategic Consulting, EMEIA @Mr_Enabler
  3. 3. 2 Copyright 2016 FUJITSU Before we start… Business Data Applications Technology CIO Digital ?
  4. 4. 3 Copyright 2016 FUJITSU Digital disruption is happening in waves… Online consumer business Hyperconnected World A huge impact to every industry 1st Wave The Internet Connected, online 2nd Wave The Mobile Internet Real-time, anywhere 3rd Wave The Internet of Things Convergence of physical & digital 4th Wave AI and Robotics Knowledge & automation
  5. 5. 4 Copyright 2016 FUJITSU Digital is different things to different people Transforming customer & user experience Digitalizing business operations Product leadership & innovation Business-model transformation
  6. 6. 5 Copyright 2016 FUJITSU Digital creates value… Digital Value Increased Revenue New Markets or Channels New Services New Customers New Pricing Models Increased Efficiency Increased agility Increased Process Efficiency Improved Asset Utilisation New Cost Models
  7. 7. 6 Copyright 2016 FUJITSU Digital creates challenges… Organizations face difficult challenges in shifting to digital Leadership & Talent Security Complexity Adoption
  8. 8. 7 Copyright 2016 FUJITSU Digital must be more than pixel thin… Digital Front End Digital Back End
  9. 9. 8 Copyright 2016 FUJITSU Digital transformation at 3 levels…  Apply digital to a function or a product and service Digital Project  Apply digital to the heart of business Digital Business  Co-create greater value with partners Digital Arenas Idea Evaluation Trial PrototypeDigital Technology Digital Business Platform Digitalized Product or Service Operation Marketing Customer Interface Mobile IoT Cloud Security AI Analytics Mobility Quality of Life Safety
  10. 10. 9 Copyright 2016 FUJITSU There are many myths about digital… Digital is a technology problem Digital is a passing technology phase, and there is nothing new There is a “standard” method for digital transformation Leadership have all the answers Digitalization is possible through lots of standalone initiatives
  11. 11. 10 Copyright 2016 FUJITSU Let’s come back to my client… Business Data Applications Technology CIO Digital ? Digital Digital strategy CEO CMO COO Customer Experience Customer Engagement CustomerJourney
  12. 12. 11 Copyright 2016 FUJITSU Design the very best customer experience Create new market opportunities Fight for operational effectiveness Unlock the power of data Step 1. Identifying the business outcome… … to fulfill the compelling purpose:
  13. 13. 12 Copyright 2016 FUJITSU Using design thinking to think like a customer… Empathize Define Idea co-create Prototype Test
  14. 14. 13 Copyright 2016 FUJITSU Accelerating digital in an established business… OutcomesResponseSituation • New operating model being established • Stakeholders supportive and demand building • Knowledge transferred into new organisation • Establish the compelling purpose for the work • Co-create a new operating model using new technology as the base • Engage heavily with staff and stakeholders throughout • Well-established large scale government department with multiple approaches to digitalisation and use of cloud • Need to establish control and consistency over cloud services to maximise benefit
  15. 15. 14 Copyright 2016 FUJITSU Step 2. Increasing buy-in… Employees are central to your transformation Invested employees will contribute and enable – not block Develop a clear expression of purpose – just why are we here? Check and validate the purpose across the organisation at an early stage to create trust Don’t throw away your heritage
  16. 16. 15 Copyright 2016 FUJITSU Accelerating stakeholder engagement “The level of service provided by the current delivery team is outstanding – they’ve worked hard with all of HS2 (not just the IT department) to better understand working needs.“ James Findlay, CIO – High Speed 2 Ltd #7 Top 100 CIOs 2015
  17. 17. 16 Copyright 2016 FUJITSU An iterative approach will make you faster Development by creativity and testing, not by committee Adaption by learning and experiment Harvesting talent from across the business Step 3. Adopting an iterative approach… Business evolved: survival of the fittest three quarters (71%) need to innovate faster in order to stay relevant* * Source: Fujitsu Digital Disruption Research 2016
  18. 18. 17 Copyright 2016 FUJITSU Agile and industrialised process using proven tools and automation in order to drive rapid outcomes, helping achieve your vision Modular 4 stage approach – join the journey where you want to – leave where you want to Each stage is made up of XpressBlocks – tightly defined packages of work that are market priced, and have clearly defined inputs, deliverables and outcomes Blend of business and technical capabilities, fused to deliver the range of outcomes sought Each component separately costed to facilitate selection of only those elements required Standard, simple commercial framework, ensuring efficient and smooth engagement An example iterative approach…
  19. 19. 19 Copyright 2016 FUJITSU Our capability in digital… Engagement & Incubation Strategic Consulting Digital Applied Technologies Digital Business Solutions Internet of Things Analytics Software as a Service Digital Industry Solutions RetailFinancial ServicesTransport
  20. 20. 20 Copyright 2016 FUJITSU As one business, create the compelling purpose, around the customer experience Engage with staff and stakeholders Create the right culture and adopt an iterative approach Your checklist… P P P
  21. 21. 21 Copyright 2016 FUJITSU
  22. 22. 22 Copyright 2016 FUJITSU MetaArc – digitalize with confidence MetaArc helps you to deliver new services at speed and optimize existing system with seamless integration of Fast IT and Robust IT:  MetaArc Services – simplifying the adoption, deployment and integration of Fujitsu and partner digital and cloud solutions alongside existing IT systems.  MetaArc Digital Solutions – making it faster and easier for our clients to deliver new digital initiatives and leverage the value locked in existing IT investments.  MetaArc Cloud Solutions – delivering choice to our clients based on the most open, compatible and agile cloud platform in the market today. MetaArc Digital Solutions PRIMEFLEX for Cloud (Private Cloud Product) OtherClouds FujitsuGroupClouds Mobility Big Data IOT AI Security Global WAN Fujitsu Cloud Service K5 (IaaS and PaaS) MetaArc Services Orchestration, Hybrid Cloud Management, Managed Services MetaArc Cloud Solutions MetaArc is our comprehensive portfolio which comprises cutting edge technologies, infrastructure and managed services to realize digital transformation.
  23. 23. 23 Copyright 2016 FUJITSU Avoid Failure at all costs Traditional vs digital culture… ■ Waterfall ■ Silos assumed ■ Answers ‘in here’ ■ (Dissenting) voices unheard ■ What’s right for our business model? ■ People are constrained ■ Agile - prototyping ■ Collaboration expected ■ Answers are anywhere ■ All voices heard ■ What’s right for our customer? ■ People are human beings! Delusion vs Truth Freedom to learn through thoughtful experiment
  24. 24. 24 Copyright 2016 FUJITSU Our vision for digital… Human Centric Innovation Driving Digital Transformation 24 IoT Mobile Cloud SDCI Analytics AI Security Integrated Computing Human Centric Innovation Copyright 2016 FUJITSU
  25. 25. 25 Copyright 2016 FUJITSU There are new technology opportunities… Code ModernisationData and apps consolidation Cloud Mobile Process optimisation  New Websites 