Recommended
Recommended
More Related Content
Similar to FrontalRain logo story
Similar to FrontalRain logo story (20)
Recently uploaded
Recently uploaded (20)
FrontalRain logo story
- 2. What we wanted to do Create a company to Develop Software For Food and Agribusinesses In the area of Supply Chain Management
- 3. We wanted Logo To explain our idea In a subtle way To be relevant today and tomorrow and for many years
- 4. We did not want Logo To limit us in future ( Eg, Salesforce.com name limits the company to Sales CRM etc ) To limit us to a technology area ( Eg, Cloud computing will go out of fashion after a while etc )
- 5. How did we start … We Wanted A Blue logo With some green With Cloud and Rain
- 6. Why Blue … We did not want Red and Green Also, not the traditional Blue
- 7. Some green and movement … Green for agribusiness Green swoosh to indicate movement, speed, flow of agricultural goods, supply chain etc End of green swoosh shows benefits due to flow of goods, trade * Swoosh design http://elbowroomdesign.com/musings/357/swoosh-abuse-the-compendium/
- 8. Cloud and Rain … Cloud .. Cloud Computing Rain .. Source of life Rain .. Essential for Plants Rain .. Technology not an end in itself .. Focus on benefits of technology
- 9. How long it took, who did, cost … Design time - Two hours Designed by - Printo, Bangalore Cost - 1500 Rs ( about 30 US$ ) Edges of letters look like rain droplets * Text written in Tekton Pro font * Actual design took two hours but we thought about it for long
- 10. What does FrontalRain mean … Type of Rainfall The name frontal rainfall is derived from the fact that the rainfall occurs when the masses of warm and cold air meet which causes a front Intense rain falls over a wide area * Source wikipedia.org
- 11. What does FrontalRain mean to us … Individuals with different skill sets work together to Innovate Which brings benefit for a large population With great intensity
- 12. What else is there in the logo … Happy people Flowering plants
- 13. What else is there in the logo … What this means to us Strive to make people happy Spread new ideas Trigger growth
- 15. INTERMISSION * Google Translate - Hindi -> English - Movie continues my friend ..
- 16. FrontalRain Software … When the usage increased Users started addressing the software in many different ways .. Your software, FrontalRain Software, Web Software, Internet software etc
- 17. FrontalRain Software ... We realized that it was not easy to say – FrontalRain Software We felt the need to separate the name of the Company and the name of the software
- 18. Purpose of FrontalRain Software Help Agribusinesses Agribusinesses in every stage of supply chain
- 19. Logo for the product We wanted to retain some elements of the parent logo TM To show the collaborative element of the supply chain Rain from FrontalRain and + to indicate collaborative nature .. became Rain+ Note: Rain+ Trademark of FrontalRain Technologies
- 20. Software for every stage in the Agri supply chain Help Agribusiness to grow by following the strategy of their Growing choice Processing One product – grow by building core Stocking competency Trading Combination of products – Grow by Serving way of forward or backward integration Combination of products – Grow by networking with different players
- 21. Purpose of FrontalRain Software Came up with simple Growing - Grow Easy to remember Processing - Make Short words Stocking - Move To show the stage of the supply Trading - Trade chain Serving - Serve
- 22. Birth of the Rain+ family of Products
- 23. "What's in a name? That which we call a rose By any other name would smell as sweet.“ Shakespeare, Romeo and Juliet * Google Translate - Hindi -> English - Movie continues my friend ..