Presentatie Peter Warman tijdens CIOnet event "Game in the City"

1. Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

2. is our work all
pleasure?
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

6. hidden object
quiz
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

8. back to
business
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

14. Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
meer tijd besteed aan games vergeleken met 2009
Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011

15. Newzoo Market Data Clients
50% EU, 30% US, 20% Asia
meer tijd besteed aan games vergeleken met 2009
Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011

16. Media time spent.
2011 versus 2009. Netherlands.
12.00
10.00
8.00
Axis Title
6.00
4.00
2.00
0.00
Time spent reading
Time spent listining Time spent watching Time spent using
newspapers and Time spent Gaming
radio TV internet
magazine
Male 1.88 5.79 9.19 5.78 10.56
Female 1.87 5.52 9.76 3.81 9.54
Total 1.87 5.66 9.48 4.79 10.05
versus +65% +10%
2009
-33% -12% -9%
Time spent per head ofMarket Data Clients
Newzoo population| Netherlands
50% EU, 30% US, 20% Asia

17. so what is
happening
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

21. Segmentation
Newzoo work in progress based on 200 variables of 20,000
gamers
Factor Analysis: Visualisation platforms & size across 200+ topics
1
0.8
Social
Casual
0.6
Factor1
0.4
Mobile
MMOs
0.2
PC Download
Consoles
0 PC Boxed
-0.2 0 0.2 0.4 0.6 0.8 1
-0.2
Factor2

22. Ways out
Mobile is on route to the new TV
Visualisatie platforms factoren en platform grootte
1
Platform: X-Platform / Mobile
0.8
Social
Casual
online
0.6
TV
Factor1
0.4
cloud Mobile
MMOs
0.2
PC Download
apps
Consoles
0 PC Boxed
-0.2 0 0.2 0.4 0.6 0.8 1
-0.2
Factor2

24. who are we
to say so
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

25. US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea
Global & Local Market Intelligence. Global & Local Clients.
All platforms / bizz models
Specifically Market Data Clients
Newzoo MMO & Mobile
50% EU, 30% US, 20% Asia

26. why is this a
revolution
Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

27. Game In The Newzoo Market Data24 Nov 2011
City. Peter Warman. Clients
50% EU, 30% US, 20% Asia

28. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia

29. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia

30. And bigger than yours.

31. shop
Coming next to your shop.

33. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia

35. CoD Map packs: $270M

36. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia

38. Games are:
Brands
Services
Global
Free
Newzoo Market Data Clients
50% EU, 30% US, 20% Asia

39. NL35kiPad
NL85kiPhone
NL70%ingame
only 25% of iPad and 20% of iPhone/iPod revenues
of top 200 games is for Paid Games (US)
36% and 30% for EU
Rest is spent in-game

40. Smurfs village: top 3 grossing iOS game.

41. Free to play boxed game. Data Clients
Newzoo Market Koch Media.
50% EU, 30% US, 20% Asia

42. Games go mobile & Market Long live retail!
Newzoo online. Data Clients
50% EU, 30% US, 20% Asia

43. Newzoo Market Data Clients
Coming to Holland. QinQo.
50% EU, 30% US, 20% Asia

45. hidden object
quiz
Sizing & Profiling OnlineMarket Data Clients Globe
Newzoo Gaming Across The
50% EU, 30% US, 20% Asia

49. Newzoo Market Data Clients
peter@newzoo.com | www.newzoo.com
50% EU, 30% US, 20% Asia