Richard Banfield, CEO & Co Founder of Fresh TIlled Soil, presented UX For Strategic Advantage during a Designing Revenue Fresh TIllled Soil Lab on October 15, 2012.
UX As A Strategic Advantage: Designing Revenue | Fresh Tilled Soil Labs
1. How to Make User
Experience Your Company's
Strategic Advantage
2. 1 How UX is used as a strategic
advantage by companies like Apple
2 How to blend UX planning into
your vision and strategic planning
3 How to lead the UX vision in your
organization/startup
3. Q
when you see this symbol
make a note of the question
4. 1
How UX is used as a strategic
advantage by companies like Apple
6. Everyone is a designer
&
every experience is designed
7. “Design is not just
visual, design is
efficiency. Design is
making something simple.
Design is epic. Design is
making it easy for a user
to get from point A to
point B.”
Jack Dorsey
33. High Motivation
Make it
motivating
Make it
Low Motivation
easy to do
Hard to Do Easy to Do
34. High Motivation
Emotional Credible
Concrete
Story
Telling
Low Motivation
Unexpected
Simple
Hard to Do Easy to Do
35. “credibility plays a
particularly critical
role in the early stages
of an encounter, when
we, in a matter of
seconds, conclude
whether to invest
additional energy or
bluntly move on”
bj fogg
36. Q
how will your user
travel through your
experience?
39. “These two selves are
very, very different,
acting almost as
opposites... and
...all decisions are made
by our remembering
self. Our experiencing
self has no vote
whatsoever.”
Daniel Kahneman
67. UX/UI Expert Insights & Best Practice
Identify Tech Opportunities & Efficiencies
Dovetail Design & Development Plans
Front-end Development Tech
Design Process and Methodology
Cut Through Jargon and Hype
68. “simplicity is
extremely hard to
execute. It takes
discipline, team
alignment and strong
management to truly
remain focused on
the core essence.”
Daniel Kahneman
69. Q
is your strategy
designing a company
or a product?
73. best practice
Use of specific
personas &
related data
confirms
connections -
“this data
matters
because...”
Our frontal
cortex seeks
to find
relationships
between
images & /
50
74. best practice
Other’s stories
reduce anxiety
and provide
credibility to
unknown
situations
Acceptance
and
community is
one of the
strongest
emotional
drivers /
50
75. best practice
For multiple
personas in
simple
interactions
use context
related images
to explain
usage patterns
Subtle context
and images
reduce clutter
and increase
learning speed 75
/
50
76. best practice
For complex
tools or
interactions
“how to” video
and imagery is
used
Combinations
of hands,
context and
symbology
speeds up
learning and
reduces
anxiety /
50
80. New Story:
Woman often feel insecure
and have low self esteem
when they are out of shape.
Personal training is more
about support,
companionship and
collaboration than
fitness.