25. BEST PRACTICES FOR BRANDS
Expect failure
Understand your
potential users
Clarify your goal
Identify correct use
case scenarios
Choose the right bot
development platform
Connect the relevant
systems required
Lucid conversation
Tone of chat
33. AS VIRTUAL ASSISTANTS GAIN MAINSTREAM
MOMENTUM, CONSUMERS WILL GET MORE
COMFORTABLE RELYING ON VOICE AS AN
INTERFACE FOR SEARCH AND DISCOVERY.
34. WHAT VIRTUAL AGENTS STILL NEED TO PROVIDE
→ A unique and true personalized experience for each consumer
→ A human-level comprehension of context, input, and intent
→ The possibility for users to voice random open-ended Q&As
→ A wider variety of functionalities
→ Bot-to-bot sharing of information protocol