THoM'STER Class 2015 - Welcome Brochure

1. Discover
The House of Marketing
as your future employer!

2. In an economical environment
where turbulence is the new norm...
... The House of Marketing aims to
accelerate profitable revenue growth.
We provide impactful marketing
at the right moment...
... exceeding clients’ expectations
with high ROI and sustainable results.
We achieve this by recruiting passionate
marketers for whom we create an
inspiring & nurturing environment where
they can develop their full potential.
Mission statement of The House of Marketing

3. At The House of Marketing you work in team or as an individual
on exciting client projects
Client needs
Sustainability
Proposal
Project
Proposal tailored to the
client’s needs
Strategic consulting
&
Implementation services
Team based
Individual assignment Increasing clients’
marketing impact
towards profitable,
sustainable growth
Understanding
the client’s needs
Flow of a project at The House of Marketing

4. THoM’ers with different competences and varying involvement
depending of project stage work together in a team project
Exampleofaset-upinateamproject
Core team set-up
Tailored mix of:
Strategic marketing
Project management
Domain expertise
Consultant support

5. Individual
placement
Counselor & mentor
All other consultants
Knowledge base of The House of Marketing
frameworks and training program
with their specific skills, expertise & experience;
enabled through Fridays @ the office,
internal projects and monthly meetings
client
manager
coaching
sharing
training
Our individual placements are supported by the organizational
structure of The House of Marketing
Exampleofanindividualplacement
Hiring a consultant of The House of Marketing isn’t just hiring a person…

6. All our Junior Consultants benefit from a 2-year development
program, including training and coaching
Coaching
Coaching by
Counselor /
Client
Manager /
Mentor
Training
- Product/Brand management
- Media & Communication
- Finance for marketers
- Strategic Marketing
- Digital Marketing
Marketing skills
Technical skills
Soft skills
- Analytics
- Excel for marketers
- Project management for marketers
- Creativity
- Time management
- Presentation skills
- Meeting techniques
- Self-confidence and personal impact
Aim: Develop marketing talents through
trainings, coaching and on-the-job learning

7. No two assignments are the same at The House of Marketing
Elise is working as an
Online Content Manager
for a leading automotive brand
Thomas is working as a
Project Leader
for a media company
Lise is working as a
Junior Project Manager
for a FMCG brand
Laetitia is working as a
Cash Management Marketer
for a leading bank
Inge is working as a
Consultant on
brand positioning
for a pharmaceutical provider
Maxime is working as an
Innovation Manager
for a premium chocolate brand
Dennis Peeters is working as a
Digital Project Manager
for a leading bank
Caroline is working as a
MarCom Project Leader
for a human resources company

8. ICT & Media
Utilities &
Resources
Health Care &
Public Sector
We have clients from many different sectors
Consumer
Goods & Retail
Finance,
Insurance &
Other services
Transport &
Logistics

9. Your career path at The House of Marketing
9
1-2 years
PARTNER
SENIOR MANAGER
MANAGER
SENIOR CONSULTANT
CONSULTANT
JUNIOR CONSULTANT
+- 2 years
+- 3 years
+- 4 years

10. At The House of Marketing we provide always the necessary
support
Counselor
Mentor
Client
Manager
Trainings
• Guides you through your career
• Min 3x/year: Evaluation/coaching
session
• Helps you manage your
professional/private balance
• Coaches you in your
relationship with the client
THoM
meetings
• Information about The House of
Marketing, interesting speakers,
sandwiches with colleagues…
• Once a month
• Internal / external
• Mandatory / own interest
What does a counselor do?
Pieter Lievyns explains:
“As a counselor I am helping my counselees
to discover their own personal career path.
And then I guide and stimulate them to
progress on this path, sometimes step by step,
sometimes with a giant leap.”
Pieter Lievyns
SENIOR MANAGER
Joined THoM in January 2006

11. What does it look like, working at The House of Marketing?
Internal trainings

12. Testimonial of a Junior Consultant
Nathalie de Biolley,
JUNIOR CONSULTANT
Joined THoM in September 2015
Solvay Brussels School
“After my studies I had one wish: to become a marketer. Since I
am not only passionate about marketing and eager to gain
experience in different areas of marketing, but also strongly
interested in strategic and operational consulting, there was no
better place to go for me than THE marketing consulting firm in
Belgium: The House of Marketing.
From the moment you start, The House of Marketing gives you
deep-dive trainings and a personal counselor to guide you
through your career path. All of this comes with the additional
benefit of working in a warm company with engaging
colleagues.
You immediately get the responsibility to work on your own
projects and see the impact of your work. As a Junior
Marketing Consultant, that is why I really enjoy working on
projects of The House of Marketing.”

13. Generalist Curious about specialization
Creative
Discipline
Hard skills
Down-to-earth
Passionate about Marketing
Analytical
Gut
Soft skills
Conviction
Business driven
Master
degree
Trilingual
(FR/NL/EN)
Driving
license
Computer
literate
(MS Office)
In line with
the THoM
values
We are looking for equilibrist (♀/♂ ) !

14.  Nurturing environment
 2-year training program
Challenging internal and external projects in a consulting firm with
an outstanding reputation in the marketing community
 Engaging and reliable colleagues
 Competitive salary
 Company car, fuel card
 Laptop, comprehensive phone plan
 Group & hospitalization insurance
 20+6 holidays
At The House of Marketing we are result-driven and like to exceed clients’
expectations. We believe that for this focus on high performance, you deserve to be
properly rewarded.
What can you expect from The House of Marketing?

15. Nov ‘15-Feb ‘16 Feb ‘16 Sep ‘16
STEP 1
Ready to take on the
challenge?
Write us a one-page
paper (see next page)
and send it together with
your CV + cover letter to
startcareer@thom.eu !
Deadline: 07/02/2016
STEP 2
Great! You’ve been
invited to our Case Day,
the final step of our
recruitment process.
May the best win!
Case Day will take place
on the 26th of February
2016
From graduate to … marketing consultant ?
STEP 3
Contract is signed!
Congratulations!
You’ll start your career at
The House of Marketing
with a one-week
immersion camp.
In the meantime, don’t
hesitate to ask any
question to your SPOC
and meet your future
colleagues during the
summer’s THoM meetings.

16. We’re looking forward to read your point of view
Guidelines:
 1-pager
 In english
 Feel free to make hypotheses and be sure to integrate your personal perspective
 KPIs: Structure – Creativity – To the point – Marketing savvy
 Show us how passionate you are about marketing!
A famous energy drink company is losing market share
due to increasing competition. The CEO hired you to
come up with a new marketing strategy to make his
company shine again.
 Describe your action plan as a Junior
Consultant on how you would regain market share

17. • For questions on your point of view:
Frederik Sunaert, Junior Consultant
(frederik.Sunaert@thom.eu)
• For your official application:
Send CV, cover letter & paper to startcareer@thom.eu
Park Lane Building C
Culliganlaan 2
B-1831 Diegem
www.thehouseofmarketing.be
Follow us on Facebook: facebook.com/Thehouseofmarketing
Follow us on Twitter: twitter.com/THoM_news
Your point of contact

18. The House of Marketing
Part of the Quanteus Group