6. Seriously?
You tell this
to me now?
But you can be very persuasive âŠ
without going over to the Dark Side.
7. Youâll be surprised how
quickly you can see
improvements, by applying
these principles.
My name is Fred Then and Iâll share my
â10 Secret Rules of Effective Persuasionâ
9. I wish I knew how
to talk to her.
I wish he would
say what I
wanted to hear.
The real secret to being an effective
persuader is knowing what (not who)
you are talking to and in what language.
10. My goodness R2,
it does seem
impressive doesnât it? The Winner!
A laptop processes 100,000,000
instructions per second.
Our brain processes 10,000,000,000,000,000
(Thatâs 10 Quadrillion!)
instructions per second.
Our Conscious Mind can receive :
2,000 Bits of data per second.
Our Subconscious Mind can receive :
400,000,000 Bits of data per second.
So guess whoâs really the boss?
11. Isnât that a
little obvious?
The common denominator is :
Everyone has a brain!
12. Whether you are talking to an
audience of 1 or 1,000, the way to
reach everyone is by âspeakingâ
the language of the
brain, specifically, the subconscious
mind.
Did you know, the Rebel Steve Jobs
was an expert at the language of
the brain?
13. Ready to do your
B.E.S.?
Fredâs 10 Rules can be divided into 3 Categories :
Brain | Emotions | Stories
14. Fredâs Rules For : Brain | Emotions | Stories
1. The subconscious rules, the rest follows.
2. Convince the brain, not the person.
3. Emotion is the secret language of the brain.
4. People remember upto 4 new facts.
15. Fredâs Rules For : Brain | Emotions | Stories
5. People choose emotionally & justify logically.
6. Facts alone donât convince.
7. Dis-arm before persuading.
16. Fredâs Rules For : Brain | Emotions | Stories
8. Whatever you have to say, say it in a story.
9. The best stories are personal ones.
10. Your audience always wants to know
âWhatâs In It For Me?â.
17. Uh. Itâs looks complicated.
Do I need a droid?
Well, that was entertaining.
But what does it all mean?
And how do I apply it?
18. I think Iâm being manipulated âŠ
I have you now âŠ
Fredâs Rule #1 :
The subconscious rules,
the rest follows.
19. Fredâs Rule #1 :
The subconscious rules, the rest follows.
Imperial research has shown that our
brilliant, logical, conscious decisions actually
originate from our unseen subconscious mind.
Other research has shown that our subconscious
brain activates microseconds before our conscious
brain, and not the other way around.
The power of persuasion comes from how you can
influence the subconscious
mind of your audience. True it is!
20. Yes, My Master.
Fredâs Rule #2 :
Convince the brain, not the person.
21. Fredâs Rule #2 :
Convince the brain, not the person.
The secret to a persuasive conversation to 1 or 1,000
people, is that you appeal to your audienceâs
subconscious rather than their conscious mind.
Watch the iPhone 4 or the Tiffany & Co ads.
Notice that there are no mentions of the product
features. (Gee, how do you sell without feature
dropping?) Instead the ads tell the story in a language
that your subconscious resonates with - in
the language of emotions.
Mmm. Wise
these words are.
22. Uh. Be my date or Iâll pay Oh Darth, you sure know
you a compliment! how to persuade a Sith Lady
Fredâs Rule #3 :
Emotion is the secret language of the brain.
23. Fredâs Rule #3 :
Emotion is the secret language of the brain.
The conscious mind thinks in language, logic and
sequence, whereas the subconscious mind thinks in
emotions, music and colours.
The power to influence comes from our ability to firstly
evoke an emotional connection and direct the
subsequent response from the subconscious mind.
Beware! Both Jedi Masters & Sith Lords use the power
of emotions in their speech to subtly ignite the
audienceâs motivation
When persuading, speak in
to take action. emotional terms you must.
24. Fredâs Rule #3 :
Emotion is the secret language of the brain.
In 1972, the Rebel Psychologist Dr. Paul Ekman
defined 6 basic emotions that all humans react to :
Happiness, Surprise, Disgust, Sadness
, Fear and Anger
When persuading, couching your argument in these
terms ensures an instinctive response, bypassing
the critical logical portion of your brain.
Never
underestimate the
Power of Emotions!
25. Oh damn it. I should
have taken notes.
Fredâs Rule #4 :
People remember only upto 4 new facts.
26. Fredâs Rule #4 :
People remember only upto 4 new facts
Imperial studies have shown that our short term
memory holds a maximum of 4 new facts per session.
Unless they get transferred to our long term memory, we
can easily forget. Thatâs why if Lord Vader asks you to get
6 items from the store, you may forget 1-2 items.
What if you have 9 facts to present? Simple!
Break them into 3 major themes and have 3 sub-points
for each theme. Itâs an old Jedi mind trick.
Thatâs also why itâs easier to remember
long numbers if you break them up!
27. Yes Lord Vader, it is absolutely
necessary for me to have
these Pom-Poms for our
assault. They âŠuh ⊠boost
trooper morale!
Fredâs Rule #5 :
People choose emotionally & justify logically.
28. Fredâs Rule #5 :
People choose emotionally & justify logically.
Doesnât this adage perfectly describe human decision
making? You see a new Stormtrooper armour that you
like. You think it looks good on you. (You are already
emotionally sold at this point).
Suddenly you noticed itâs on 30% discount and you
coincidently remembered that your only other armour is
looking ratty. It is time to get a replacement. Yes! It
makes logical sense.
Itâs easy for people to
When you persuade, like us. We first scare
the c**p out of them.
FIRSTLY address your
audienceâs emotional needs.
29. Luke, I am your Father! Noooooo!
It canât be!
Fredâs Rule #6 :
Facts alone do not convince.
30. Fredâs Rule #6 :
Facts alone do not convince
When a fast talking Jawa starts selling you the fantastic
specifications of that speeder you were looking at.
Guess what happens?
Typically, start folding your arms and youâre actively
judging him. Your default setting is distrust. And that
makes persuasion very hard.
Facts are the domain of the Conscious Brain, which
rationalizes, evaluates and judges things. Subsequently
without an emotional buy-in, Not moved is
anyone will remain unmoved your audience by
by impressive facts. a thousand facts
31. Raaaaaooooow! I think you should have
applied Rule #7.
Fredâs Rule #7 :
Dis-arm before persuading
32. Fredâs Rule #7 :
Dis-arm before persuading
During the conversation or presentation, people may
challenge you. If you rebutt too quickly, your audience
will assume that you didnât âhearâ their point of view.
This results in people yelling in order to be heard.
A simple way to dis-arm this situation is by
acknowledging (not necessarily agreeing with) the
questioner. Just say : âI understand how you feel âŠâ or
âI think youâre right to raise that point âŠ.â.
People can live without be right, You dare
they canât stand being ignored! ignore me?
33. ⊠and thatâs how Darth Vader
saved me and why I really love
to serve the Empire.
Awwwww.
TK421, thatâs so
sweet itâs fogging
up my helmet.
Fredâs Rule #8 :
Whatever you have to say, say it in a story.
34. Fredâs Rule #8 :
Whatever you have to say, say it in a story.
Every human society tells stories.
Every human child learns to trust stories.
As adults, we carry the same belief system. Thatâs why
when someone tells a story, weâre likely to suspend our
judgment and instinctively trust them.
Very persuasive people never rattle off facts and
features of a product/service. They tell you stories of
how people (like you) struggled & triumphed over odds.
And that you can too! Iâm telling you kid. A blaster
Persuasive isnât it? and good story can get you
out of any jam.
35. ⊠and thatâs when I
realised that we can never
trust those Rebel scum!
Iâm convinced! I totally agree! Thatâs righteous!
Fredâs Rule #9 :
The best stories are personal ones
36. Fredâs Rule #9 :
The best stories are personal ones.
Already telling stories but it doesnât seem to work as
well? This tip can change you from an average
persuader to a superstar persuader.
The secret is that people react to the authenticity of your
story. If you relate a personal story, your story will be filled
with delicious details that gives it a sincere flavour. The
authenticity (and persuasiveness) will also manifest in
your tone and body language,
which accounts for 70% Maybe Iâll lose the
of human communication. helmet & make
eye contact.
37. Iâm here.
Make it worth my time,
Or Iâll Death Star your ass!
Fredâs Rule #10 :
Your Audience always wants to know
âWhatâs In It For Me?â
38. Fredâs Rule #10 :
You audience always wants to know
âWhatâs In It For Me?â
2 things you must realise. Firstly, your audience is mostly
interested in themselves and they are most attentive
during the first 10 minutes.
So keep them interested by answering the WIIFM
question. Couch what you have to say in terms of a
problem that affects them.
If the problem doesnât directly affect them, ask them to
step into the shoes of the person facing the issue. Ask
them to empathise. Use phases like âImagine if âŠâ or
âLetâs step into the shoes of âŠâ
40. ⊠or perhaps itâs that one
important conversation
that you want to have with
someone ...
41. ⊠or maybe you just want to get your
message out, hoping for a big response!
TK 422 receives fan mail for his âSave Alderaanâ Campaign
42. Maybe TK423
should have paid
more attention.
Just remember Fredâs
10 Rules Of Effective Persuasion
and you wouldnât lose your head.
43. Transmission Terminated
We hope you enjoyed watching this
Imperial-sanctioned transmission
because it will be your last!
Muhahahahahaha!
44. What Kind Of Persuader Are You?
Rebel Persuader Evil Persuader Newbie Persuader
Enjoyed this free fun lesson?
Let me know what you think about it!
FaceBook :
www.facebook.com/Effective.Persuasion
Email :
persuader@think.com.sg
Regular Persuader Loyal Persuader Maverick Persuader Photo Credits
http://www.flickr.com/photos/bossong/4391907088/
http://www.flickr.com/photos/balakov/sets/72157603412185394/
http://www.poac-nova.org/news_uploads/1846/LEGO11-3.jpg
Tim Rice Photos
May The (Persuasive) Force
Raaoow! Persuader Master Persuader Whiny Persuader Be With You!
45. ** Rebel Priority Transmission **
To download of all the data schematics,
get your R2 unit to click on this link.
Click here to download
Do this quickly, we have to leave the system with
the Princess. Vader knows about us.