1.
Which Console will take over?Which Console will take over?

2.
HypothesisHypothesis
My hypothesis is that in the near future
Sony’s PS3 will surpass Microsoft’s Xbox
360’s in the amount of units sold

3.
Research method & Sample SizeResearch method & Sample Size
Research Method-Exploratory and
Descriptive
Sample size-200
Total respondents-88
Target demographic-Males and Females
from the ages of18-45 (according to the
ESA the bulk of “gamers” are in this age
range. )

4.
Key QuestionsKey Questions
How willing are these users to adapt to new
technological advances?
What is the demographic profile of these “console”
players?
How frequently do they play?
Is price a factor when it comes to online gaming?
What improvements should be made regarding Xbox
360 or PS3?
 How long have they been playing video games?
 What are the benefits of each game console?
 What type of games do they prefer?
 How much would they be willing to pay for online
gaming?

5.
PricingPricing
$199.99 for Xbox
360 4GB Console
$249.99 for Sony
PlayStation 3
160GB (40 times
more memory)

6.
Comparison in Sales FiguresComparison in Sales Figures
Xbox 360 PS3
Sales figures - 65.8
million units sold as of 12
January 2012
Sales Figures - 62
million units sold as of 31
December 2011

7.
Strengths of Xbox 360Strengths of Xbox 360
Exclusive titles such
as Halo, Gears of
War
The Xbox 360's
online is very
organized, very
presentable, and has
many features such
as online messaging
through MSN
messenger.

8.
Weaknesses of Xbox 360Weaknesses of Xbox 360
System failure rates
Cost of online
gaming
Games are on dual-
layer DVD’s (with a
maximum storage
capacity of 7.95GB)
Does not come with
rechargeable
controller

9.
Strengths of PS3Strengths of PS3
Online gaming is Free
Games on Dual Layer
Blu-Ray disc which
holds up to 50gbs
(which is about six
times larger than Xbox
360’s dual-layer
DVD’s)
Comes with a wireless
controller and charger
Much lower system
failure rate.

10.
Weaknesses of PS3Weaknesses of PS3
Questions about
security of its online
network
Less organized online
network

11.
Statistics on gamingStatistics on gaming
According to a study released by the ESA
(Entertainment Software Association) in 2011
72% of American households play computer or
video games
Eighty-two percent of gamers are 18 years of age
or older.
Of the most frequent game purchasers, 52% are
male and 48% are female
Forty-two percent of all players are women.
12 is the average number of years adult gamers
have been playing computer or video games

12.
Survey QuestionsSurvey Questions

13.
How long have you been playingHow long have you been playing
video games?video games?

14.
Graphic quality played a big role inGraphic quality played a big role in
the purchase of your game consolethe purchase of your game console

15.
Price plays a factor in thePrice plays a factor in the
purchasing of a game consolepurchasing of a game console

16.
The Xbox 360 is a reliable consoleThe Xbox 360 is a reliable console

17.
The PS3 is a reliable consoleThe PS3 is a reliable console

18.
Xbox 360 has a reliable onlineXbox 360 has a reliable online
gaming networkgaming network

19.
The PS3 has a reliable online gamingThe PS3 has a reliable online gaming
networknetwork

20.
I use my gaming console for otherI use my gaming console for other
things besides playing video gamesthings besides playing video games

21.
On PS3 online gaming is Free, ThisOn PS3 online gaming is Free, This
influenced my decision to purchase thisinfluenced my decision to purchase this
consoleconsole

22.
How much are you willing to playHow much are you willing to play
for online gamingfor online gaming

23.
Exclusive titles were a big factor inExclusive titles were a big factor in
my purchasemy purchase

24.
X box 360’s “red rings of death”X box 360’s “red rings of death”
discouraged me from purchasing a X boxdiscouraged me from purchasing a X box
360360

25.
The Hacking of the PS3 online networkThe Hacking of the PS3 online network
discouraged me from purchasing a PS3discouraged me from purchasing a PS3

26.
What Genre of Games do you play most?What Genre of Games do you play most?
(if more than one check the one that(if more than one check the one that
applies the most)applies the most)

27.
DemographicsDemographics

28.
Current marital status:Current marital status:

29.
Total household Income (beforeTotal household Income (before
taxes) for the past 12 monthstaxes) for the past 12 months

30.
Your ethnicity:Your ethnicity:

31.
Your education:Your education:

32.
Key FindingsKey Findings
 65% of the respondents have been playing video games for over 15 years
 A majority believe PS3 is a more reliable game console (which shows that
there is a negative perception of Xbox 360)
 A majority of the respondents believe that Xbox 360 has a more reliable
online gaming network (which gives PS3 something to improve in)
 A majority of respondents are willing to pay 20-50 dollars for online
gaming services (which means they value it and that free isn’t always
better)
 Exclusive titles were a major factor in the purchase of these consoles
 Demographics
 Over half of the respondents had a household income ranging from under
$15,000 to $24,999
 All of the respondents were single/never married and over half of the
respondents had an education level of at least some college

33.
ConclusionConclusion
Being PS3 isn’t so far behind Xbox 360 in
sales figures I believe that people viewing
PS3 as a more Reliable console will be
one of the factors that end up pushing it
past Xbox 360 in sales figures

34.
BibliographyBibliography
 "Earnings Release FY12 Q2". Microsoft. Retrieved March 11, 2012. (
http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/SegmentResults/EntertainmentAn
)
 "PlayStation®3 Worldwide Hardware Unit Sales (Unit: million)". Sony Computer Entertainment
Inc.. Retrieved 2012-04-03. (http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html)
 http://unrealitymag.com/index.php/2009/10/28/a-gallery-of-pictures-featuring-the-red-ring-of-death/
 The 2011 Essential Facts About the Computer and Video Game Industry
http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf