Or: "The 7 'C's Of Digital Marketing" This presentation begins with the story of Harley-Davidson and how it beat the most significant challenges any business has had to face, and remain one of the most powerful brands in the world 100 years since its inception. I go on to talk about some of the macro and micro trends in the marketing industry, then finish with 7 vital elements that any business must master in order to succeed in tomorrow's environment. Enquiries about this presentation or speaking bookings can be sent to marketing@wwc.co.za

4. HOW TO SUCCEED IN
THE NEW DIGITAL
ECONOMY
@Fred_Roed

8. FACEBOOK REVENUE
BY SOURCE
2012 2013 2014 2015
MOBILE ADS
PAYMENTS
& OTHERDESKTOP
ADS
Source: Facebook

9. TOP MOBILE APPS
BY USAGE

10. TOP MOBILE APPS
BY USAGE

11. SMART
PHONES
PEOPLE
ONLINE
201420001994
BILLIONS OF PEOPLE ONLINE
Source: ITU, a16z, Andreesen Horowitz

22. 2014
2015
THE WORLD
in 2020
Source: World Bank, GSMA, a16z, Andreesen Horowitz

23. Source: Ericson, World Bank, Andreesen Horowitz
WHAT ABOUT AFRICA?

24. Source: Erricson, World Bank, Andreesen Horowitz
WHAT ABOUT AFRICA?
2020

25. SMARTPHONE USE IN SA
3.5
4.8
1.4 1.6 0.3
19
7.4
other TOTAL
Source: World Wide Worx

26. TOTAL
Source: World Wide Worx
23.5m in 2015SMARTPHONE USE IN SA

28. NOT
King
is
!

29. 1. COMMUNITY

30. 2. CONTENT

31. 3. CONNECTION

32. 4. CREATIVITY

33. 5. CONVENIENCE

34. 6. CREDIBILITY

35. 7. CAUSE

37. NEVER TRUST A
SKINNY CHEF
Thank you. Questions / Enquiries to @Fred_Roed