Discover how Schema.org structured data can help you to : - skyrocket your SEO and web traffic - dramatically improve your content visibility in search results It's never been so easy to implement !

1. [semantic]Marker
How to Boost Your SEO
Using Structured Data Markup
[semantic]Marker

2. [semantic]Marker
Structured data markup is a standard way to annotate
your content so machines can understand it.
Google can use that data to :
• index your content better,
• present it more prominently in search results,
• surface it in new search experiences.
Source text : https://developers.google.com/structured-data/

3. [semantic]Marker
OK… But WHY should I use Structured data ?
Reason #1
To skyrocket your
SEO and Web Traffic
Reason #2
It’s never been so easy
to implement !
Screenshots courtesy of Jarno Van Driel, A Website's Structured Data Success Story

4. [semantic]Marker
Semantic Marker provides automated and reliable
structured data markup of your content, so that
search engines can really understand it.
What does Semantic Marker?
Would you eat Coackroach or Cricket chips ?
Cricket : Sangakkara confirms retirement
You should try Cricket cell phones
Entity: Cricket (insect)
Type : Theme / Insect
Entity: Cricket
Type : Theme / Sport
Entity: Cricket Wireless
Type : Company / Telecommunication

5. [semantic]Marker
How it works – 1/ Article submission
SEO : How to avoid the Panda and Penguin effect ?
Google has released its latest algorithmic filter
yesterday, a search feature meant to stop sites with
poor quality content from working their way into
Google’s top search results…
«
»

6. [semantic]Marker
How it works – 2/ Content Analysis
Semantic Marker identifies named entities, disambiguates
them through advanced contextual analysis and connects
them to reference pages (Wikipedia / Wikidata).
SEO => Thing => https://en.wikipedia.org/wiki/Search_engine_optimization
Panda => Thing => https://en.wikipedia.org/wiki/Panda_(Google)
Penguin => Thing => https://en.wikipedia.org/wiki/Penguin_(Google)
Google => Company => https://en.wikipedia.org/wiki/Google
Algorithmic => Thing => https://en.wikipedia.org/wiki/Algorithm
Quality => Theme => https://en.wikipedia.org/wiki/Information_quality

7. [semantic]Marker
How it works – 3/ End result
JSON-LD Structured Data File
<script type="application/ld+json">{"@context":"http://schema.org","@type":
« Article","@id":"#main","mainEntityOfPage":"http://semanticmarker.com/pages/example.html","headline":"SEO :
How to avoid the Panda and Penguin effect","description":"","about":[{"@type": "Thing","name": "Seo","sameAs":
["https://en.wikipedia.org/wiki/Search_engine_optimization", "https://www.wikidata.org/wiki/Q180711"],
"additionalType": "https://en.wikipedia.org/wiki/Category:Internet_marketing"},{"@type": "Thing","name":
"Panda","sameAs": ["https://en.wikipedia.org/wiki/Google_Panda", "https://www.wikidata.org/wiki/Q4115750"]},
{"@type": "Thing","name": "Penguin","sameAs": ["https://en.wikipedia.org/wiki/Google_Penguin",
"https://www.wikidata.org/wiki/Q1537688"]},{"@type": "Corporation","name": "Google","sameAs":
["https://en.wikipedia.org/wiki/Google", "https://www.wikidata.org/wiki/Q95"]},{"@type": "Thing","name":
"algorithm","sameAs": ["https://en.wikipedia.org/wiki/Algorithm",
"https://www.wikidata.org/wiki/Q8366"]}],"author":{"@type":"Organization","sameAs":"http://semanticmarker.com/
"},"datePublished":"2015-09-14"},{"__comment":"Structured data by SemanticMarker.com | en-8e"}</script>
Invisible to humans, File size: 1 - 2 Ko

8. [semantic]Marker
How it works – 4/ Implementation
API call is submitted when page is first displayed
<?php
require_once('SemanticMarkup.inc.php') ;
$request = new SemanticMarkup('http://semanticmarker.com/api?api_key=your_key&url=your_url
$request->execute();
$json_file= $request->getResponseBody() ;
?>
You save the JSON-LD file on your server

9. [semantic]Marker
Semantic Marker – Key figures
- 3 millions entities managed
(persons, companies & organizations, places, events, products, news themes, ….)
- 90 billions elements for contextual analysis
- 1.8 millions web pages analyzed
- 4 years of development
- 2 languages: English + French

10. [semantic]Marker
Contact
Fred LAURENT
fred@semanticmarker.com
Tel. +33 (0)6 17 99 32 21
http://semanticmarker.com/en

11. [semantic]Marker
More information on Structured Data…
The Future of SEO - Structured Markup - Builtvisible
https://builtvisible.com/the-future-of-seo-structured-markup/
Pages with Schema markup rank 4 positions higher in search results
http://searchenginewatch.com/sew/study/2341710/pages-with-schema-markup-rank-4-positions-
higher-in-search-results-study
A Website's Structured Data Success Story - SEO Skeptic
www.seoskeptic.com/a-websites-structured-data-success-story/