PERSONAL BRAND EXPLORATION
Francisco Vivas
Project & Portfolio I: Week 1
January 8, 2022

I’m Franvi, a latin singer from the small
Caribbean Island called Puerto Rico. My
brand From the O grew as for many years
I’ve developed the passion of writing and
creating music with my twin brother.
Together we’ve been through everything,
from recording with an apple earphone while
living in my uncle’s house after having to
sell our house to move to the U.S., to
making our own studio in a walk-in closet
when we first got to Florida. I’ve always
felt the need to help others and to spread
joy around the world. I aspire that through
my music I can inspire other people to
follow their dreams and to not focus on
what society might perceive you as. I want
to change the Latin Music Industry’s
saturation and bring back well-built music
with more reason, as it used to be before.
IDENTITY

PROFESSION
Potential Job Titles:
•Vocalist
•Producer
•Chorister
BRAND ARCHETYPE - The
Magician, I tend to be a
visionary and focus on
helping people achieve
their dreams. I have good
social skills and a leader
to the people around me.
Musician and Singer in the Music Industry
Picture Relevant
to Your Industry
Goes Here

Record Label Owners and Producers
TARGET AUDIENCE
Echo (Paul Irizarry)
Outreach Plan:
• I will record 20 songs to have ready to
show him whenever we have our first
meeting.
• I will call Paul and ask him for a
meeting in his office in his studios in
Miami.
• I will try to set up the meeting with him
within two weeks after talking to him.
Producer and CEO of The Lab
Raphy Pina
Outreach Plan:
• I will create a list of the things I’ve
accomplished as a singer with my social
media statistics and reach.
• I will email Raphy and ask if there is a
possibility of having a meeting.
• I will keep emailing to follow up for
further proceedings within a week from
the first email.
PROFILE
PICTURE CEO of Pina Records
Yandel Veguilla
Outreach Plan:
• I will write and record a song with Sour
(Yandel’s son)
• We will present the song to Yandel in
person when we’re in the studio as he is
always there.
• We will follow up with him when we see
him again in the studio and get try to
get him to publish it with his label.
PROFILE
PICTURE
Singer and CEO of Y-
Entertainment

GOALS
Short Term: (Immediately After Graduation, Start
of 2024)
•Have music out to have generated a public that
supports my music.
‣In the next year, I will measure my
social media engagement growth and focus
on reaching at least 100,000 followers by
the end of 2023.
Mid Term: (2025)
•Have enough public credibility to book a tour.
‣I will measure my music’s engagement in
different cities around the world and
promote my brand to have a tour secured
by mid 2025.
Long Term: (2030)
•Have a well-built brand with different branches
other than singing.
‣I will create a Record Label, while
signing other artists and invest my time
collaborating with companies that focus
on other things like clothing in order to
expand my brand by 2030.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Planning Skills
SOFT
HARD
Novice / Adept / Expert
Social Perceptiveness Skills Novice / Adept / Expert
Active Listening Skills Novice / Adept / Expert
Speaking Skills Novice / Adept / Expert
Electronic Mail Software
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Social Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

I help young people accomplish
their goals by inspiring them to
pursue them without the worry of
public perception through my
music.
PROMISE

CREDENTIALS
Work Experience:
•Disney Springs Curl Sales
Associate
•Fielder at Bluewater
Telecommunications
Education:
•High School Diploma from
Windermere High School
•Bachelor’s in Music Business, Full Sail University (Exp. 2023)
Awards:
•Winner of Raphy Pina’s
#tienesunminuto Talent
Competition
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Francisco Vivas
Industry Experience:
• 7 years working along well-
known producers and talents
along the industry while
creating and writing music
Education:
• High School Diploma
• Currently doing a Bachelor’s in Music Business
at Full Sail University
Noteworthy Experience:
• Worked with different talents and have lead
different groups of artists in the creation of
music
• Worked with well-known producers in the
industry
• Taken vocal lessons with a well-known Vocal
Coach
• Winner of Raphy Pina’s #tienesunminuto Talent
Competition
Skills and Proficiencies:
• Very attentive and aware of what happens in my
business
• Social and uplifting
• Focused and an active listener
Javier Vivas
Overall Online Presence:
• Not very active on LinkedIn, however the
account is up to date with a professional
headshot and a detailed bio. Active on other
social media platforms such as Instagram,
generating high engagement and reach.
• Grade: Average, 70 out of 100
HEADSHOT
Industry Experience:
• 7 years writing and creating
music, working with many well-
known producers and artists in
the industry
Education:
• High School Diploma
• Currently attending Full Sail for his
Bachelor’s in Music Production
Noteworthy Experience:
• Has worked with high ranked producers in the
industry
• Won Raphy Pina’s #tienesunminuto Talent
Competition
• Has worked with different Record Labels such
as Pina Records and Y-Entertainment
• Vocal lessons
Skills and Proficiencies:
• Social and charismatic
• Good communication and well-spoken
• Social media expert
Overall Online Presence:
• Not very active on LinkedIn but is very active
on other social media platforms such as
Instagram and TikTok. He generates high
engagement with a high reach. He also has a
professional headshot on his accounts. Grade:
Superior, 80 out of 100

COMPETITION
Francisco Vivas
Noteworthy Experience:
• Worked with different talents and have lead
different groups of artists in the creation of
music
• Worked with well-known producers in the
industry
• Taken vocal lessons with a well-known Vocal
Coach
• Winner of Raphy Pina’s #tienesunminuto Talent
Competition
Ricardo Merced
HEADSHOT HEADSHOT
Industry Experience:
• 7 years working along well-
known producers and talents
along the industry while
creating and writing music
Education:
• High School Diploma
• Currently doing a Bachelor’s in Music Business
at Full Sail University
Skills and Proficiencies:
• Very attentive and aware of what happens in my
business
• Social and uplifting
• Focused and an active listener
Overall Online Presence:
• Not very active on LinkedIn, however the
account is up to date with a professional
headshot and a detailed bio. Active on other
social media platforms such as Instagram,
generating high engagement and reach.
• Grade: Average, 70 out of 100
Industry Experience:
• 4 years making music and
working with other talents in
the industry
Education:
• High School Diploma
• Bachelor’s in Business Administration
• Master’s Degree student in Entertainment
Business at Full Sail
Leadership Experience:
• Has experience leading composition camps with
other artists
• Has experience in the manager role in other
industries
Skills and Proficiencies:
• Leadership
• Event planning and organization
• Good negotiation skills
Overall Online Presence:
• Ricardo has 142 connections in his LinkedIn.
His banner image is customized as it says
looking for work. He features a professional
headshot. He is also active in other social
media platforms such as Instagram and
Soundcloud.
• Grade: Average 65 out of 100

BRAND POSITION
For young people who want to achieve
their dreams, I provide INSPIRATION
AND FREEDOM WITH MY MUSIC because
BEING WHO YOU ARE AND DOING WHAT YOU
LIKE IS LOOKED UPON IN TODAY’S
SOCIETY.
FROM THE O

NETWORKING & MARKETING
Industry Events & Organizations
• Music in the Metaverse | Jai Yoko Entertainment and
Eventbrite
‣ January 10 | West Orlando Suites
• The Latin Music Hub
‣ April 2023 | Hollywood, CA
• The Latin Music Hub
‣ July 2023 | Santo Domingo, Dominican Republic
Digital Marketing
• Primary Content: Inspiring music and videos that show
my true-self and inspires others to be themselves in
a world that stigmatizes that.
• Primary Tools: I will use social media platforms as
TikTok and Instagram to promote my music and my brand
in the form of videos, music previews, dances, etc.
on a day to day basis.
• Website: I will create a website for my brand in
which I will display my different social media
platforms and their recent posts. I will also provide
links to my recent songs as well as different behind
the scenes vip type of experience in which fans can
see what goes on behind the creation of the music.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I seek for a mentor that knows the music
industry well, knows how to deal with other
artists and knows how to deal with their music
as a brand or business. I hope to establish
this partnership by the end of this year.
Formal Education
• Current Bachelor’s in Music Business (December
2023)
• Aspiring Master’s in Entertainment Business
(2024)
Technical Skills
• Improvement Seeking Skills
• Planning Skills
• Monitoring Skills
• I will work on these skills while working
inside the industry with different people from
the record labels before mentioned.
Soft Skills
• Communication Skills
• Speaking in front of audience Skills
• Leadership skills
• I will develop and try to transfer these skills
to the people that work alongside me such as
people from different record labels and
talents.

Francisco
You know how to chase your
dreams? Well, what I do is
music that inspires others to
chase their dreams. In fact, kids all over
the world have felt inspired with my music
and has lead them to pursue and start their
dreams of becoming musicians and singers.
“

REFERENCES
Music conference: The latin music hub. My Site. (n.d.).
Retrieved January 8, 2023, from https://
www.latinmusichub.com/
Music in the metaverse: How nfts are shifting the industry.
AllEvents.in. (n.d.). Retrieved January 8, 2023, from
https://allevents.in/orlando/music-in-the-metaverse-how-
nfts-are-shifting-the-industry/10000466027740517
Ricardo Merced - Logistics supervisor - Syserco, inc. | linkedin.
(n.d.). Retrieved January 9, 2023, from https://
www.linkedin.com/in/ricardo-merced-50531a184
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.).
Retrieved January 8, 2023, from https://
www.onetonline.org/link/summary/27-2042.00
Instagram Los Gemeloz. (n.d.). Retrieved January 8, 2023, from
https://www.instagram.com/?hl=en