3. Brand Evolution: New Logo
Based on original logo, the new logo has been simplified so it works across
different media
The word “Sustainable” makes it immediately clear what space we occupy
The font is Ryman Eco – the world’s first eco font which claims to use a third
less ink and toner than Arial, Times New Roman, Georgia and Verdana
Visually the font is reminiscent of Maori art and carving which gives the logo a
slightly New Zealand/Northland flavour
13. High-Level Activities
Phase One - Kiwi Innovator Workshops
Press release “Ranui Sustainability Brings Kiwi Innovators to Northland”
o Pitch interviews with regional (Advocate) and communities (Whangarei Report & Whangarei Leader) to explain
objectives of the workshop and introduce sustainability themes
Media profiles
o Pitch profile pieces with guest speakers to regional and communities
o Invite media to Kiwi Innovator events
Community notices
o Place event notices on print and online noticeboards
o Send or place hard copy notices – schools, local libraries, North Tec, Youth Community Centres
Personal Invites
o Build database of key influencers and invite personally i.e. Mayor, IT lecturers, chamber of commerce, local
tech businesses
14. High-Level Activities
Phase Two – “Ranui Sustainable” Meet the Press
Media Tour
o Pitch relationship briefings to introduce Ranui Sustainable to key identified media including:
• All Northland communities
• Northland radio
• National radio
• National business
• National tech