Franchise Generation explains the importance of social media, search engine optimization and pay per click strategies to generate franchise development leads.

1. FRANCHISE
GENERATION
203-293-8806 FRANCHISE
Copyright © 2012 FranchiseGeneration.com GENERATION

2. FRANCHISE GENERATION
Our mission is help franchisors generate leads through innovative digital
marketing strategies. Pioneers in the field, Franchise Generation is the only
marketing firm dedicated to lead generation specifically for franchise
concepts.
Franchise Generation has developed solutions for virtually every type of
business concept in the franchise sector. We offer services to B2B and B2C
concepts such as:
Automotive Businesses
Business Opportunities
Children’s Franchises
Cleaning Franchises
Restaurant Franchises
Health and Fitness Franchises
Senior Care Franchises
Home Based Businesses
Mobile Franchises
Personnel and Staffing Businesses
Pet Franchises
Retail Franchises
Sports Franchises
Franchise Generation has worked with franchise coaching, business coaching,
expense reduction, marketing, decorating and child identification franchises to
generate in-house franchise development leads.
Franchise Generation takes advantage of the most powerful search engines on
the internet today; Google, Yahoo, Bing and Ask.
Franchise Generation utilizes numerous Social Media networks to improve
search engine rankings and to build a stronger awareness around your brand.
Franchise Generation has developed successful Pay Per Click strategies to
generate leads quickly and efficiently.
Using a multifaceted approach, Franchise Generation has been able to
generate leads for our clients at lower costs than traditional marketing
strategies.
203-293-8806 FRANCHISE
Copyright © 2012 FranchiseGeneration.com GENERATION

3. IS YOUR BRAND PROMINENT ON
THE FIRST PAGE OF GOOGLE?
IS YOUR BRAND UTILIZING SOCIAL
MEDIA AND PAY PER CLICK?
DIGITAL MARKETING STATISTICS
65% 62% 72%
Improvements in Search 62% of search engine users 72% of marketers said Social
Engine ranking in 65% of select a site listed on the first Media helped in closing
marketers devoting 6 hours page of results. deals.
per week.
203-293-8806 FRANCHISE
Copyright © 2012 FranchiseGeneration.com GENERATION

4. HOW IT WORKS
After you’ve described your digital goals, our research team will conduct a thorough analysis of your digital
presence on the search engines and in social media. Depending upon your in-house resources, we consult with
your team on how to properly optimize your brand’s website. If you don’t have in-house resources, we will work
with you to complete the optimization process.
Secondly, we’ll coordinate with your team or work for you to create, optimize and promote your brand’s social
media profiles.
Depending on your budget and urgency for leads, we may introduce a powerful pay per click strategy.
HOW LONG IT TAKES
Franchise Generation strongly recommends an engagement term of 3 months or longer. Often times you will see
results much sooner however, it takes time to ensure the changes stick.
This is because Google as well as the other major search engines use longevity of presence to determine whether
the changes have value. They want to ensure the new terms reflect a genuine shift in the results, not just a
temporary bump. With these factors in mind, we need to dedicate enough time to create the changes and make
them last. Google considers any trend lasting less than a few months to be temporary, so we see the best results
following 3 months of work.
WHAT IT COSTS
Contact us to find out how Franchise Generation can help you generate leads. www.FranchiseGeneration.com
203-293-8806 FRANCHISE
Copyright © 2012 FranchiseGeneration.com GENERATION