Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010. Are you looking to take advantage of the endless possibilities of the social web for your business? Richard will cover the strategic decisions that are imperative to integrate social networks such as Facebook, Twitter, and LinkedIn, blogging, media sharing, and social bookmarking with traditional marketing. He'll explain how to use your social web presence for profit and demonstrate how social media can be used to drive sales opportunities. The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.