2. 2Formstack Marketing Field Guide • formstack.com
Tips for Growing
Your Email List
So you’ve started marketing via email and have
created a few successful campaigns. What’s next?
Now is the time to expand your database of
email addresses.
BacktoContents
3. 3Formstack Marketing Field Guide • formstack.com
Here are a few tips for growing your email list:
Tips for Growing
Your Email List
Signup forms, signup forms and more signup forms!
Put an email signup form on everything you do. Place it on every page of your website above the
fold so it gets noticed the most. Also, don’t forget to place a signup form on your Facebook page
or other social media outlets. You can even include a QR code to link back to your signup on any
print advertising. The email addresses you obtain from this method are all from people seeking
your information and make for a great marketing audience. If you use Formstack’s Email tool,
you can quickly turn those email addresses into a generated list.
Offer your audience something for signing up.
This could be a prize of some sort or a discount on your goods or services. You could also offer
a downloadable guide or e-book. This can quickly drive up your database if it’s something people
want. If signing up for an e-mail list can guarantee 20 percent off a purchase, there is a good
chance the customer will give you the information you want. This also guarantees a valid email
address if you send the offer to the customer via email. Prizes and discounts are some of the
quickest ways to expand any email list.
1
2
BacktoContents
4. 4Formstack Marketing Field Guide • formstack.com
Promote your company and your emails.
There are lots of free ways to promote your company and your email list. Write a blog for a site
that has a similar target audience and include a link to your email list signup form. Take on
speaking engagements and leave behind a card with your web address or a landing page for your
email list. Go to events in your community where people who might be interested in your emails
will be, and hand out cards with QR codes taking them to a signup landing page. Just be creative
and tell everyone – don’t be shy!
Make sure email content is valuable to the clients you’re targeting.
Nothing can stop your growth like a drawn-out sales pitch or too many emails in one week. If
your clients are getting the information they want, they won’t unsubscribe from your lists. Make
sure you tell your subscribers exactly what they will be receiving from you, or let them choose
the content and how frequently they want to get emails from you. Truly great emails can take you
to that next level because people will forward them on or suggest it to friends. Think about the
last time you received an email and felt like other people just had to know about it. Keep these
things in mind when you are creating your own content.
3
4
In the end, there are many ways to promote your company and your
emails. Try different methods and monitor the results.
Tips for Growing
Your Email List
BacktoContents
5. 5Formstack Marketing Field Guide • formstack.com
Love Your Forms
At Formstack, we love forms and all they can do for our clients’
businesses and organizations. This portion of the complete
Formstack Marketing Field Guide should provide you with a strong
foundation of ways to make your forms work for you. We also
know you might have more questions. Maybe you need more
support on a particular topic. Fortunately, we have answers. From
our blog to our support team, we’re here for you if and when you
need us. Happy form building!
Want to learn more?
Download the complete Formstack Marketing Field Guide.
BacktoContents
