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The ALS Ice Bucket Challenge has taken the web by storm, raising multiple millions of dollars for the ALS Association and populating your newsfeeds. If your brand has been challenged to participate in this movement, don't shy away! It's a great opportunity to share brand culture and contribute to a positive cause.
The Formstack team participated in the challenge this morning. See our tips on how your team can execute the ALS Ice Bucket Challenge as well! Pro tip: Bring towels and dry clothing!