Neil Chapman, SVP Industries, and Daniel Raskin, SVP Product Management, ForgeRock - You still need to protect employees in the digital age, but the real opportunity for digital transformation lies in using identity not just to protect employees, but to get to know, interact with, and connect to prospects and customers across any channel–whether cloud, social, mobile, or the Internet of Things (IoT). Customer Identity Management requires going above and beyond a secure login. From a security perspective, you need continuous security that follows the user throughout their entire session. And as customers share data, from demographics to preferences to buying habits, you can use it to create authentic, engaging customer experiences that lead to lasting customer relationships. Better yet, you can earn customer trust while meeting privacy regulations like GDPR, by giving customers control over who has access to their data and for how long.

1. © 2017 ForgeRock. All rights reserved.
Identity Platforms
Beyond the Backend
AN OPPORTUNITY TO MONETIZE
DIGITAL CUSTOMER
RELATIONSHIPS
Or … where is the Value in Identity

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3. © 2017 ForgeRock. All rights reserved.

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Re-defining the scope of Identity
Identity
Persons Things

5. © 2017 ForgeRock. All rights reserved.
Re-defining the scope of Identity
Identity
Persons Things
Humans
Corporates
Physical
Virtual

6. © 2017 ForgeRock. All rights reserved.
Identity value: To enable a Person’s actions or
preferences to result in valuable Digital or Physical
outcomes

7. © 2017 ForgeRock. All rights reserved.
Identity value: To enable a Person’s actions or
preferences to result in valuable Digital or Physical
outcomes by providing a common framework for the
secure assertion of personal authority towards other
persons or physical and virtual things

8. © 2017 ForgeRock. All rights reserved.
Alexa …
$100 …
Identity value: To enable a Person’s actions or
preferences to result in valuable Digital or Physical
outcomes by providing a common framework for the
secure assertion of personal authority towards other
persons or physical and virtual things

9. © 2017 ForgeRock. All rights reserved.
Identity value: To enable a Person’s actions or
preferences to result in valuable Digital or Physical
outcomes by providing a common framework for the
secure assertion of personal authority towards other
persons or physical and virtual things

10. © 2017 ForgeRock. All rights reserved.
Identity value: To enable a Person’s actions or
preferences to result in valuable Digital or Physical
outcomes by providing a common framework for the
secure assertion of personal authority towards other
persons or physical and virtual things

11. © 2017 ForgeRock. All rights reserved.
1. Define common language – taxonomy
2. Establish the right scope
3. Identify the valuable outcomes

12. © 2017 ForgeRock. All rights reserved.
Thank You!