Ways Small And Midsize Companies Fail In Asia. You work hard on due diligence, visit, and decide on which country where you want to expand. There are huge markets, great need for your product, and a great team to expand into that market. So now that you’ve decided, turn them loose, right? Not so fast. Knowing where you want to expand is certainly important, but approaching a different market requires different tools than what your team probably has.....