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International Food and Information Council 2018 Food & Health Survey

More than one in three U.S. consumers are following a specific diet or eating pattern, and they are increasingly averse to carbohydrates and sugar, according to the 13th Annual Food and Health Survey, released today by the International Food Information Council (IFIC) Foundation.

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International Food and Information Council 2018 Food & Health Survey

  1. 1. Vegetables Vitamins & Minerals Fruits 2018 FOOD & HEALTH Consumers Follow Diets1/3 Protein 10% 80% 59% 7% 5% 4% 2017 2018 There is a lot of conflicting information about what foods to eat or avoid Conflicting information makes us doubt our food choices 2018 2018 Food Values/ Labels Factor in Consumers’ Decision-Making They are increasingly averse to carbohydrates and sugar By The International Food Information Council (IFIC) Foundation 7% 4% 33% 25% 16% 3% 17% 3% 5% 5% 14% 36% Top Desired Benefit Top Diets Protein was most frequently identified 16% Americans are following a carbohydrate- restricted diet Consumers 18-34years of age were more likely to follow a specific eating pattern or diet Paleo 10% Low-carb Whole30 Ketogenic/High-FatHigh-Protein Intermittent Fasting Sugars ProteinAll sources Carbohydrates Fats Nutrient Blamed For Weight Gain But Consumers Don’t Know How To Achieve It Cardiovascular Health Is The Top Desired Benefit @foodinsight @Foodinsight / @FACTSfollowers Foodinsight.org 2017 2018 2017 2018 Energy 14% 13% Weight Management 18% 32% Cardiovascular Health 20% 16% 10% 16% 29% 25% Natural Foods & Beverages Organic Foods & Beverages 33% 59% 50% 27% 37% 31% Sustainable Foods Production Affordable Food Supply Less Pesticides Food

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