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IFIC Foundation Early Childhood Consumer Research

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IFIC Foundation Early Childhood Consumer Research

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Parents of children under 24 months old are quite confident that they are feeding them an age-appropriate and nutritious diet—admitting, in fact, that their children’s diets are more nutritious than their own. But a new survey by the International Food Information Council (IFIC) Foundation also reveals parents’ underlying concerns around issues like what foods to introduce into their kids’ diets and when.

Parents of children under 24 months old are quite confident that they are feeding them an age-appropriate and nutritious diet—admitting, in fact, that their children’s diets are more nutritious than their own. But a new survey by the International Food Information Council (IFIC) Foundation also reveals parents’ underlying concerns around issues like what foods to introduce into their kids’ diets and when.

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IFIC Foundation Early Childhood Consumer Research

  1. 1. Exposure to variety of tastes/flavors 42% Enjoys eating 39% Nutrition 62% 53% 47% 30% 53% Pediatrician Mother/mother-in-law Other family members 55% Choking hazards 38% Allergic reactions 0-24 months BIRTH TO 24 MONTHS: PARENTS’ ATTITUDES & HABITS International Food Information Council (IFIC) Foundation study Parent Concerns Top Source of Information Top Reasons For Not Following Advice Top Factors Impacting Purchasing Habits Expectations vs. Reality Child’s eating habits Disagree w/advice 24% When to introduce 21% What to introduce Parent Satisfaction with nutrition information when introducing solid foods to their children 42% Parents of children 0-24 months Very satisfied 77% Expected to introduce Actually did Baby Food 12+ Months 18 Months 18+ Months Cheese Yogurt 20% 17% 24% 10% 6% 5% @Foodinsight / @FACTSfollowers@foodinsight FoodInsight.org www.foodinsight.org/BirthTo24 Gaps exist between when parents expect to introduce certain foods, and when they actually do

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