3. For Complex Inquiries, People Want a Live
Agent
16%
Simple Inquiry
What’s my balance?
Where is my shipment?
More
than
double!
Live Agent
Face-to-Face
Web / Email
Online Chat
Automated Voice
Social Media
Text Message
Complex Inquiry
I want to return a product.
I need product assistance.
Live Agent
Face-to-Face
Web / Email
Online Chat
Automated Voice
Social Media
Text Message
38%