Inbound marketing strategies focus on attracting new leads through compelling content rather than paid advertising or cold calls. The presentation discusses creating content like blogs and landing pages, optimizing it for search and social media, and converting visitors through forms and downloads. It also emphasizes nurturing leads with email marketing, segmentation, and customer support to turn them into long-term customers. Analytics and user feedback are important to measure success and improve the inbound strategy over time through testing and reacting to new trends. The goal of inbound marketing is to generate high-quality leads in a cost-effective way through helpful, relevant content.

1. Inbound
Strategies for 2015
MarketingAn introduction to generating high quality leads through inbound
marketing in todays competitive market.
Folsom Creativewww.folsomcreative.com

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Brandon KiddCEO of Folsom Creative
Founder of Folsom Creative, Web Developer,
Marketing Consultant.
Meet
@SmashBrando
Brandon Kidd
I started my first business (Rentech Motorsports) when I was 18. I got
my start in web development by creating an ecommerce site for my
business, which I eventually sold off.
After starting my first business, I obtained a degree in IT and Web Design
while working at Hewlett Packard.
Fast forward a few years…
In 2013 I started Folsom Creative with the goal of bringing excellent
customer service and an excellent experience from discovery, design,
development, and marketing.
In the future I plan to create more products and tools that help
businesses automate their marketing efforts without restricting the
platform they use to publish content.

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What We’ll Talk About
What is Inbound
Marketing?
Closing and Nurturing
Leads.
Convert Your Visitors
Faster.
Creating the Right
Content.
How to Use Signals
and Insights.
Let’s Wrap This
Presentation Up.
You Got Questions? I
Might Have Answers.

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What Is
Inbound Marketing?Inbound marketing starts with getting the users attention and attracting
prospective clients without actively asking for their attention. Here are a few
traits of inbound marketing:
NO Cold Calling
Resource Intensive
No Paid Advertising
Time Intensive
In short, Inbound Marketing is the activity of attracting new leads by creating compelling content that gets potential leads to contact you.

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Creating the Right ContentCompelling content is just the beginning of a great inbound marketing campaign.
Create compelling content that targets your ideal customer. Blog articles should
be resourceful in order to keep visitors coming back.
Blogging
Search is the dominant force that drives organic traffic. Make sure that titles and
descriptions are compelling. Be sure to research others to truly stand out.
SEO
There is no better way to target a potential lead, than creating a target landing
page. Ensure landing pages offer value and target a specific audience.
Landing Pages
Be sure to target users with content that is specifically prepared for social media.
Don’t just dump links to your blog, offer real value and get your followers talking.
Social Media

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Convert Your Visitors FasterGet your visitors to act.
Sales
Give your visitors more than one way
to convert. Various forms, features, and
tools can help you connect to you
visitors faster.
Newsletters
On-Site Chat
Lead Forms
Downloads
Bounce Detection Product Demos

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Closing and Nurturing Leads
Once you have a new lead, you must nurture it like in Tommy Boy.
Lead Segmentation
Segmenting leads by demographic, time on site, and
conversion helps identify serious leads faster
Email Drip Marketing
Email drip marketing ensures that you stay in constant
contact with your leads.
Sales Workflow
Ensuring your sales workflow is convenient and low
resistance will help keep leads on the “line”.
Customer Support
Don’t leave your customers hanging. Create brand
ambassadors and keep your customers coming back.

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How to Use Signals & InsightsHow do you know when you’re inbound marketing strategy is working and how to improve?
Analytics
Measure results and conversion funnels with
analytics software (Google Analytics, MixPanel, etc…)
User Feedback
Measure user feedback and act on
repetitive “issues”.
Social Signals
Track what types of users are following your
company to identify new targets.
React
Stay up to date on your industry and react to
new trends. Don’t be the last one to the party.
Test
Always test your strategy. Using A/B testing
often helps you verify campaigns faster.

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ConclusionWhat have we learned?
Inbound Marketing is though but offers the best quality leads and is the most effective long term marketing strategy. You need to create great content, give your
visitors a way to reach you, and you must meet the expectation of those visitors. Once you have a great inbound marketing strategy you should focus on making it
better through testing, analytics, and feedback.

10. Got a Question?
Discussion Time

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Get in Touch
We would be happy to hear from you. If you’re
interested in hiring Folsom Creative please give us a
call or keep up to date with us on our blog, or
Facebook.
2834 S. College Ave (C), Fort
Collins, Colorado, 80525
Folsom Creative
www.folsomcreative.com
(970) 224-1494

12. Thank
YouFor
Attending