There are three elements of creating meaningful change -- whether it's developing a new product or transforming a government agency or business function. This presentation highlights how to Dream, Discover and Deliver, and gives you a heads up about practices to embrace and pitfalls to avoid.

1. Lois
Kelly
March
2014
|
@LoisKelly
The
3D’s
of
Change
1

2. 2
Early
1990’s
New
way
to
run
business
with
soDware.
Late
1990’s
Digital
markeHng
beyond
brochure-­‐ware.
Mid
2000’s
The
emergence
of
social
soDware
and
the
connecHon
economy.
Today
Changing
work
to
realize
the
opportuniHes
of
a
changing
world.
When
you
keep
changing
things
you
learn
about
change….

3. DREAM
DISCOVER
DELIVER
3
What’s
possible
What’s
needed?
Making
it
real

4. Don’t
be
Ned
Stark.
Without
right
posiHoning,
sequencing,
relaHonships,
change
ideas
get
killed.)
4

5. Instead,
be
the
Corps
of
Discovery
ExpediGon
Change
is
an
adventure:
prepare
and
expect
the
unexpected.
5

6. DREAM
6

7. 7
Urgent
issues
Get
in
the
way
of
making
Hme
to
do
important
dreaming.

8. Form
unusual
dreaming
teams
“If
we’re
in
an
organizaHon
where
everyone
thinks
in
the
same
way,
everyone
will
get
stuck
in
the
same
place.”
Sco]
Page,
Univ.
of
Michigan
Diversity
Trumps
Ability
8

9. Ask
“wicked”
and
“How
Might
We”
quesGons.
9
FormulaHng
the
right
quesHons
opens
up
thinking,
possibiliHes.

10. ü Go
fast.
ü Have
a
deadline.
ü Let
brains
run
wild.
**
Fun
opens
minds.
10
Run
FedEx
Friday
24-­‐hour
jam
sessions

11. 11
What’s
the
one-­‐liner?
It’s
a
new
magazine
that
combines
the
best
of
Rolling
Stone
and
Harvard
Business
Review….
It’s
an
execuHve
car
service
with
wings…
Framing
your
idea

12. How
will
things
be
different
when
the
dream
comes
true?
12
Paint
a
picture
of
the
future..

13. DISCOVER
External
research
Internal
realiHes
What’s
needed
to
realize
the
dream?
What
might
impede
progress?
What
preparaHon
is
needed?
13

14. Embrace
useful
frameworks,
tools
to
discover
needs
and
opportuniHes.
14

15. Beware
defaulGng
to
simple
soluGons,
best
pracGces
15
Cynefin
Framework

16. 16
What
is
no
longer
relevant?
What
will
you
choose
not
to
do?
What
can
you
stop
doing?

17. 17
Discover
human
characters
vs.
Design
personas

18. 18
Source:
MP
Bumsted
Biocultural
Science
&
Management
What
and
who
will
try
to
stop
you?

19. Overcoming
obstacles
19
¨
Build
relaHonships
¨
Involve
the
hand-­‐raisers
¨
Workshop
the
concepts
¨
Create
WIFM
(what’s
in
it
for
me)
¨
Manage
your
outbox
(communicate
as
much
with
those
who
oppose
your
idea
as
those
who
support
it.)
¨ Take
small
steps
to
prove
value

20. 20
If
we
have
the
willpower
and
passion
we
can
succeed!
“If
you
are
leading
anything
at
any
level,
you
are
driving
some
kind
of
plan
or
agenda,
but
some
kind
of
plan
or
agenda
is
also
driving
you.”
Immunity
to
Change

21. 21
What
assumpHons
might
be
in
the
way
of
real
discovery?
How
might
we
have
to
change?
What
might
we
have
to
give
up?

22. 22
What
do
we
(or
company)
really
have
to
believe
for
this
to
be
successful?

23. 23
Deliver

24. 24
What
will
team
members
be
able
to
put
on
their
resumes??
Gain
discreHonary
energy.
Provide
direcHon.
Focus
on
outcomes.

25. 25
Adopt
a
responsive
OS
mindset
Process
as
quality
assurance
Process
as
iteraGve
improvement
Products
built
to
last
Products
built
to
evolve

26. Involve
the
hand
raisers.
Work
out
loud!
Discover
faster.
Let
MVPs
(minimally
viable
products)
live.
26

27. 27
What
moHvates
people
the
most
day-­‐to-­‐day
is
making
progress
on
meaningful
work.

28. What
will
help
us
stay
focused?
Not
be
pulled
in
the
wrong
–
or
too
many
–
direcGons?
28

29. 29
Self-­‐care
during
adventure
• GraGtude:
what
is
going
well
and
why?
Write
down
3
things
that
went
well
each
week,
share
with
team.
• Penalty
boxes:
if
you
end
up
in
the
penalty
box
for
pushing
boundaries
with
good
intenHons,
know
you’ll
recover.
• Friendships:
friends
outside
of
work
=
priceless
to
sanity
• “Marathon”
fitness:
all
adventures
are
easier
when
you
you’re
healthy,
fit,
rested.
Hold
the
pizza.

30. DREAM
DISCOVER
DELIVER
30
Change
is
an
not
a
linear
adventure.
Changing
condiHons
require
change
and
adapHon.

31. 31
www.Foghound.com
www.RebelsAtWork.com
@Lois
Kelly
My
Lab
Maia
is
adventurous
and
has
good
insHncts
for
what’s
worth
chasing
aDer.