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 La Silla Vacía: an example of Online Creativity vs. Offline          Monopolies              	  
La Silla Vacía (The empty chair) , anindependent media that tells how power is           exercised in Colombia  320.000 un...
The starting point                     	  2 national newspapers1 national magazine2 TV channels3 Radio News Networks0 nati...
Who owns the media?                                   	  The largest newspaper is owned by billionaire # 1, who owns thema...
What do we do? We disrupt the ¨manufactured        consent¨ of traditional media
Examples of disruption: Santos’s phantom users
This land will be negotiated with Farc?
The corruption crusader?
The independence of traditional media?
h#p://prezi.com/rqc2amsio9yc/proyecto-­‐rosa/	  
The impact: the third most influential media for               opinion leaders
Ciberac9vism	  and	  La	  Silla	                                        	  –  Talking	  from	  power	  vs.	  conversa9on	 ...
     We make a small difference•  Rosa gets protection and volunteers•  The Minister of Agriculture recognizes it has   no...
How	  do	  we	  survive?	  –  We	  conceive	  ourselves	  as	  a	  laboratory	  of	       experimenta9on.	  We	  try	  eve...
Can	  crea9vity	  beat	  monopolies?	  We	  have	  done	  it	  for	  three	  years	  	  
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La Silla Vacía: an example of online creativity vs. offline monopolies

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"La Silla Vacía: an example of online creativity vs. offline monopolies" - Presentation by Juanita Leon at FoME 2012 Symposium in Berlin. http://forum-medien-entwicklung.de

(c) Juanita Leon, 2012
CC 2.0 BY NC (de)

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La Silla Vacía: an example of online creativity vs. offline monopolies

  1. 1.  La Silla Vacía: an example of Online Creativity vs. Offline Monopolies  
  2. 2. La Silla Vacía (The empty chair) , anindependent media that tells how power is exercised in Colombia 320.000 unique users, 100.000 twitter followers
  3. 3. The starting point  2 national newspapers1 national magazine2 TV channels3 Radio News Networks0 native digital media7 million Facebook users
  4. 4. Who owns the media?  The largest newspaper is owned by billionaire # 1, who owns themajority of banksThe other newspaper is owned by billionaire # 2, who owns the largestTV channel and the third radio networkOne TV channel is owned by billionaire #3 who owns the largestbeverage company, and the second largest radio network and TVchannelThe third radio network is owned by Prisa, the Spanish conglomerate.The national magazine is owned by the son and grandson of formerPresidents and its director is the nephew of current President Santos.The largest newspaper used to be owned by Santos family.
  5. 5. What do we do? We disrupt the ¨manufactured consent¨ of traditional media
  6. 6. Examples of disruption: Santos’s phantom users
  7. 7. This land will be negotiated with Farc?
  8. 8. The corruption crusader?
  9. 9. The independence of traditional media?
  10. 10. h#p://prezi.com/rqc2amsio9yc/proyecto-­‐rosa/  
  11. 11. The impact: the third most influential media for opinion leaders
  12. 12. Ciberac9vism  and  La  Silla    –  Talking  from  power  vs.  conversa9on  with  equals  –  Lack  of  plural  representa9on  in  tradi9onal  media   vs.  working  with  disenfranchised  groups  –  Represen9ng  economic  interests  vs.  expressing   the  view  of  the  ordinary  ci9zen  –  Violence  in  off-­‐line  space  vs.  security  online  –  Centricity  vs.  connec9ng  to  global  issues  –  Final  product  vs.  an  experiment  
  13. 13.   We make a small difference•  Rosa gets protection and volunteers•  The Minister of Agriculture recognizes it has not yet restored any land to victims•  The director of a media that published sold articles resigns•  Government prohibits oil exploration near Islands•  The Supreme Court opens an investigation for pork barrel corruption of 8 congressmen
  14. 14. How  do  we  survive?  –  We  conceive  ourselves  as  a  laboratory  of   experimenta9on.  We  try  everything:     •  50  %:  Grants   •  20  %:  Adver9sing   •  20  %:  Consul9ng   •  5%:  Training   •  5  %:  Super  Friends  
  15. 15. Can  crea9vity  beat  monopolies?  We  have  done  it  for  three  years    

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