3. METHODS OF PRESENTING
Often when brands promote commercial videos it’s done online as it can
reach a large audience in a short amount of time. Established brands such
as Berghaus already have a large social media presence so promoting on
platforms such as Instagram, Twitter and TikTok. As I am collaborating with
a brand a PR package could also be possible including a product and other
branded items. Promoting my video through a bigger brand such as
Berghaus can attract attention to my video so using clothing will further
I believe Instagram has the best features in place for advertisement in
social media so posting my advertisement on here was my first and
original idea. After researching I found that at least 80% of people
followed a business account and 72% of people have purchased
something they’ve seen on these pages. With numbers as impressive as
this I feel Instagram was a no brainer for my video to be distributed on. I
made a cover and a poster for my reel on Instagram as I couldn’t gain
permission for it to be posted on the official LDNP Instagram.
5. PR PACKAGE
PR packages are an amazing way to reach out to loyal customers and
influencers to promote products. These are then relayed onto the internet
via these people, and it means easy marketing to a wider audience. This
example package was one Berghaus released as a bundle to promote a
new range of camping gear which went out to creators in hopes of
reaching a wider audience. These packages can also be sent out for review
so people and influencers can decide if they like or recommend the
product which comes as useful feedback to the brand. I think it would
benefit using such a promotional method as camping, outwear and hiking
is a niche audience which would benefit from a wider range of people.
The lake district and Berghaus are already similar, but the lake district is a
hiker's place which results in brands such as Berghaus being very popular
as it is a hiking brand. An example of another successful collab like this
would be The North Face x Supreme New York which while a very niche
location sold very well as it was fashionable and stylish. As it was exclusive
to the Supreme store in New York it was a limited-edition item which is
what I wish to do with my brand. If marketed right, an already in demand
brand such as Berghaus combined with a location where the product is
exclusively available would result in an influx of people coming up to the
lake district to purchase the brand.
7. ADVERTISEMENT SHOWINGS
Showing my project in front of a large audience during the project
showing allowed me to display the brand and the idea to a diverse
audience. The commercial I shot was intended to show off the lakes in all
of its natural beauty but not forcing the brand onto people. Its artistic and
niche approach showed people were very invested in my video and said
they would purchase my product.
TikTok is another very popular social media platform with a
lot of opportunities to market on. Its short video style
formal makes it easy to display and market products to a
wide variety of people in a short amount of time.
A website that displays my video and the products available is a good way
of marketing my video and my products as nearly everyone has access to
the internet. They could find this website via social media and have access
to shopping and the trailer in the background.
10. BILLBOARDS AND REAL WORLD
Promoting my product and video in public spaces such as billboards, bus
stops and banners is a good way to gain recognition to the brand and
promote attention to my trailer and video. Times square is an example
where a lot of big-name brands promote their videos and posters and
because so many people see it they have a chance to be attracted to it and
potentially buy it.
11. MARKETING WITH THEME
As my video contains poetry and video aspects, I could choose to market it
through creation of posters and social media posts related to the brand
and through events in my video. Examples include posters or social media
posts with quotes from the poem on. In doing this, both brands benefit
from the promotion which in tern sells more of the desired product.