Due to popular request, the slides of my presentation at Up Front, March 8th. The slides were only a small part of te presentation so it's probably not worth looking at unless you were there.

1. HELLO.
I’M FLORIS DEKKER
Monday, March 14, 2011

2. SOMETHING ABOUT US
• WE STARTED 1,5 YEARS AGO
• WE BARELY KNEW ANYONE IN BERLIN
• WE WERE 21, 23 AND 24 WHEN WE STARTED
• WE ARE PROFITABLE
Monday, March 14, 2011

3. WE WORKED FOR:
• RAMMSTEIN • KIDS RIGHTS
• ETSY • APASSIONATA
• RED CROSS • BRIGHT MAGAZINE
• DUTCH GOVERNMENT • SCHINDLER PARENT
• PALOMAR5 • AND MANY MORE...
Monday, March 14, 2011

4. LET’S GET STARTED.
Monday, March 14, 2011

5. THESE ARE OUR
LEARNINGS.
Monday, March 14, 2011

6. WHEN YOU’RE IN A PLANE,
MAKE SURE THE PILOT IS
THE PERSON FLYING IT.
Monday, March 14, 2011

7. THE INGREDIENTS
• A MULTIDISCIPLINARY TEAM
• A NOTARY
• AN ACCOUNTANT
• AN OFFICE
• HARDWARE
Monday, March 14, 2011

8. GETTING STARTED...
...JUST DO IT ©
Monday, March 14, 2011

9. HOUSE RULES
• HAVE STRICT HOURLY/DAILY RATES
• ONLY WORK WITH PEOPLE BETTER THEN US (THIS
ALSO GOES FOR CLIENTS IF POSSIBLE)
• HAVE A MINIMUM PROJECT SIZE
• ALWAYS PAY OTHERS / DON’T WORK FOR FREE
• BE HONEST
Monday, March 14, 2011

10. AMPLIFY YOUR PRESENCE
• GET OUT THERE
• GIVE A LOT OF TALKS
• DO A LOT OF BLOGGING
• PUT EFFORT IN MEDIA ATTENTION
• GET NICE BUSINESS CARDS
• WHATEVER HELPS...
Monday, March 14, 2011

11. GET A LOT OF DIFFERENT
KIND OF
CLIENTS.
Monday, March 14, 2011

12. DO YOUR OWN PROJECTS
AND DO THEM WELL.
Monday, March 14, 2011

13. SOME OF OUR PROJECTS:
• COGNITIVE CITIES CONFERENCE
• CITY CRAWLERS
• LITTLE BIG DETAILS
• FAIL CONFERENCE
• AND MANY SMALL ONES.
Monday, March 14, 2011

14. BE A NAYSAYER.
Monday, March 14, 2011

15. IF YOU DON’T KNOW WHAT
TO CHARGE FOR IT YOU
PROBABLY DON’T KNOW
HOW TO DO IT.
Monday, March 14, 2011

16. YOU’RE PROVIDING A
SERVICE, NOT A PRODUCT.
ACT LIKE IT.
Monday, March 14, 2011

17. BE A SPECIALIST.
Monday, March 14, 2011

18. DON’T SELL PIXELS.
Monday, March 14, 2011

19. HAVE A BRAND AND TREAT
IT LIKE ONE, BUT BE
INDIVIDUALS.
Monday, March 14, 2011

20. PORTFOLIO ???
Monday, March 14, 2011

21. BE YOUR OWN EMPLOYEE.
Monday, March 14, 2011

22. DON’T REINVENT THE
WHEEL, BUT ASK OTHERS
HOW THE WHEEL WAS
INVENTED.
Monday, March 14, 2011

23. GIVE, AND YOU SHALL
RECEIVE.
Monday, March 14, 2011

24. MEETINGS DON’T HAVE TO
BE A BAD THING.
Monday, March 14, 2011

25. HAVE PLAY TIME
TOGETHER.
Monday, March 14, 2011

26. HAVE GOOD
OFFICE
SECURITY.
Monday, March 14, 2011

27. THERE’S GOOD NEWS TOO!
WHICH WILL BE
ANNOUNCED IN APRIL...
Monday, March 14, 2011