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Why VCs/Investors Need
Clear Positioning – Thoughts For
A More Competitive Landscape
Florian Heinemann
European Venture Ma...
AVERAGE VC RETURNS TEND TO BE LOW – IN EUROPE
BUT ALSO IN THE US
1
HOWEVER, EXITS TEND TO BE HIGHLY SKEWED
TOWARDS A SMALL NUMBER OF FIRMS
2
3
AND THE STRONG PERFORMANCE OF ALL TOP FUNDS IS
BASED ON A FEW OUTLIERS
So the key task for VCs is:
Somehow try to systematically get
into outlier deals across Europe (-;3
4
At the same time3
• There is a lot more choice of German and
European VCs
• More VCs from the US (and beyond) are seriousl...
SOME VIABLE POSITIONINGS IN A MORE COMPETITIVE
SPACE – IT IS BECOMING AN “ENTREPRENEURS’” MARKET3
Reputational/
“Sparkle“ ...
Kontaktdaten
Dr. Florian Heinemann
Founding Partner & Managing Director
Project A Ventures GmbH & Co. KG
Julie-Wolfthorn-S...
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Why VCs/Investors Need Clear Positioning – Thoughts For A More Competitive Landscape

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- The European VC market is becoming increasingly competitive.
- Therefore, VCs/investors should think thoroughly about a possible positioning for their investment vehicle towards potential portfolio companies and co-investors.
- The presentation discusses the circumstances leading to a more competitive landscape and at the same time outlines possible viable positionings for VCs

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Why VCs/Investors Need Clear Positioning – Thoughts For A More Competitive Landscape

  1. 1. Why VCs/Investors Need Clear Positioning – Thoughts For A More Competitive Landscape Florian Heinemann European Venture Market, Berlin, June 15th 2016
  2. 2. AVERAGE VC RETURNS TEND TO BE LOW – IN EUROPE BUT ALSO IN THE US 1
  3. 3. HOWEVER, EXITS TEND TO BE HIGHLY SKEWED TOWARDS A SMALL NUMBER OF FIRMS 2
  4. 4. 3 AND THE STRONG PERFORMANCE OF ALL TOP FUNDS IS BASED ON A FEW OUTLIERS
  5. 5. So the key task for VCs is: Somehow try to systematically get into outlier deals across Europe (-;3 4
  6. 6. At the same time3 • There is a lot more choice of German and European VCs • More VCs from the US (and beyond) are seriously looking at deals in Germany/Europe • A more active and potent angel scene • German/European entrepreneurs have become a lot more informed/conscious with regard to investor quality/reputation 5
  7. 7. SOME VIABLE POSITIONINGS IN A MORE COMPETITIVE SPACE – IT IS BECOMING AN “ENTREPRENEURS’” MARKET3 Reputational/ “Sparkle“ VC Focused/ “niche“ VC Operational VC “Deep Pocket“ VC ?
  8. 8. Kontaktdaten Dr. Florian Heinemann Founding Partner & Managing Director Project A Ventures GmbH & Co. KG Julie-Wolfthorn-Straße 1 10115 Berlin / Germany eMail: florian.heinemann@project-a.com Twitter: @fheinemann

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