Become a carpet expert with this highly educational brochure. Information includes choosing the right carpet cushion for your floor, a glossary of carpet types and fibers, and a comprehensive listing of our most popular carpet brands and their individual benefits.
2. cushion
At Flooring Canada®, we understand
the importance of choice. Choosing the Right
Our wide selection of carpet brands gives you Carpet Cushion…
choices you won’t find anywhere else. From renowned
Carpet cushion extends the life of your carpet. By reducing
brand names like Stainmaster® carpet to our pile-height loss and pile crushing, carpet cushion can help keep
superior-quality signature brands, Flooring Canada® a carpet new-looking and thereby stretch its usable life span.
In addition, cushion imparts resiliency and resistance to pressure,
offers style, performance, and value.
which contribute to a carpet’s feeling of luxury. And with cushion,
it’s possible to select the degree of luxury or firmness of tread
Whether you’re looking for carpet that indulges
you desire.
your feet, expresses your personality, or is built to
withstand your family’s active lifestyle while still Additional benefits of carpet cushion:
looking new, Flooring Canada® has the flooring
• Extends carpet life
you need and the selection you deserve.
• Adds comfort and performance
• Reduces impact on floor by one-half
• Absorbs more sound
• Improves overall thermal insulation
• Provides added luxury
There are three types of carpet cushions. Most are available in
varying weights, densities, and thicknesses to accommodate your
desired feeling underfoot and level of traffic.
Foam
PRIME similar to the type of cushion used in furniture, mattresses,
and car seats; recommended for light to moderate traffic
BONDED OR REBOND made from recycled foam; most often
features a surface net for easy installation and improved performance
Rubber
WAFFLED a soft, resilient cushion with a luxurious feel
FLAT a firm, dense cushion often used in large commercial
applications and with loop carpet
Fiber
NATURAL made with felt, animal hair, or jute
SYNTHETIC made with nylon, polyester,
polypropylene, and acrylics
3. carpet
Carpet Types Natural Fibers
PLUSH OR CUT-PILE has loops trimmed WOOL comfortable, durable, naturally beautiful, and
off with yarn bundles standing straight up. generally considered the ‘ultimate’ fiber. Soil-resistant,
Repeated pre-shearing creates a luxurious but set-in stains may be difficult to remove. More
appearance. A great ‘whole house’ carpet, expensive than synthetics.
medium durability. Popular varieties include
saxony plush: short, densely packed tufts;
SISAL made from fiber derived from a cactus plant.
textured plush: decoratively versatile, textured
Stronger and more durable than other natural fibers,
surface helps hide footprints and vacuum
earthy and rough-textured like jute. Sisal carpets usually
marks; velvet plush: lightly twisted cut-piles
contain jute, hemp, sea grass, and coconut fibers.
with a uniform colour and luxurious
appearance that’s ideal for formal areas.
SEA GRASS adds a wonderful natural look and
feel to any room. Can be damaged by chemicals
BERBER LOOP-PILE high level loop with
and is susceptible to mold and insects.
complete yarn loops that stand upright,
creates a nubby, rugged texture that looks
natural and handcrafted. Tight loop texture
helps hide foot and vacuum marks. Uncut COIR extracted from the husks of coconuts, coir is
loops tend to wear better than cut-pile. one of the most environmentally-friendly fibers. Tough,
hardwearing, and versatile, with natural aesthetic appeal.
Rich and bold textures. Often blended with sisal.
BERBER CUT-PILE newer Berber look with
colour and interest of traditional loop Berbers
but the great plush feel of thick, cut-pile
carpet. Very versatile, ideal for casual rooms, Synthetic Fibers
kids rooms, etc. Subtle colour flecks help
NYLON considered the most versatile fiber. Durable, excellent soil
hide soil.
resistance, less costly than wool but one of the most expensive of
synthetics. Can be damaged by prolonged exposure to sunlight.
CUT-AND-LOOP PILE combined cut and
looped fibers provide a variety of surface
POLYESTER softer, slightly less durable, and less expensive than
textures or carved/sculptured effects for
nylon. The softer fiber accepts dyes well, making brilliant colours
medium durability. Multiple colours and levels
possible. Stain resistance superior to other, more popular fibers.
hide dirt and footprints in formal or informal
areas. Also available in solid colours.
POLYPROPYLENE (OLEFIN) extremely durable, colourfast,
absorbs no moisture, with superior stain resistance. Ideal for loop-
COMMERCIAL LOOP versatile styles in a
pile carpets, also made into ribbon-type yarn used in outdoor
durable, long-wearing surface pile engineered
carpet. Low cost, limited colours.
for high-traffic areas. Captivating colour
choices and textured surfaces suitable for
professional and practical installations. ACRYLICS resemble wool more than other
synthetic fibers and resist fading.
Look for this symbol to identify
our earth-friendly products.
AD
4. Constructed with the most exquisite fibers and made by the most One of the oldest and most respected names in the carpet industry,
skilled hands, Bedford Mills™ carpets are the epitome of style, Downs® has been synonymous with superbly constructed, elegant,
design, and elegance. Bedford Mills™ sets a new standard for and uniquely styled carpets for nearly 150 years. Today, the Downs®
carpet luxury through its dedication to the highest standards of tradition of quality, integrity, and unsurpassed luxury continues to be
quality and meticulous workmanship. appreciated and enjoyed by active families who require unbeatable
performance and the best warranty package in the industry.
You’ll discover natural fibers, including exotic grasses, and traditional,
durable nylon choices in rich hues and unparalleled textures. Whether
your floor is a focal point or backdrop, your home will command The Downs® warranty features a 15-year, nonprorated,
attention when you decorate with the Bedford Mills™ Collection. “No Exclusions” Stain-Protection Plan that covers the most
stubborn stains, including:
• Coffee • Apple juice • Bleach • Red wine
• Fruit punch • Grape juice • Acne medication • Lipstick
• Cola • Vomit • Plant food
• Grease • Mustard • Paint
In addition, Downs® carpets carry a Lifetime Installation Warranty
and a 25-year Limited Wear warranty that protects against fiber loss
caused by abrasive wear. Should you sell your home during the term
of the warranty, it is transferable to the new owner.
Downs® carpets boast an extensive line of colours and a broad
range of styling options. Plus, they’ve earned a Five-Star rating
for premium performance.
Serviced by 3M,
Makers of Scotchgard™
Protector
THE CARPET YOU WERE MEANT TO OWN
5. Resista® is the ideal carpet for today’s active households.
It carries a 10-year “No Exclusion” Stain Warranty against all
food and beverages, plus a 30-day Satisfaction Assurance
Replacement Warranty.
Resista’s advanced fiber technology actually repels liquids,
making cleanup a snap! Simply blot away food and
beverage spills like:
• Coffee • Cola • Grape juice • And more!
• Fruit punch • Apple juice • Mustard Visionary designers from the trend-setting studios of Design
Distinctions™ passionately gather the boldest colours, the most
transitional and contemporary patterns, and the most inspiring
Resista® delivers unsurpassed performance and supreme textures to create a unique collection of definitive flooring products.
softness through specially engineered polyester fibers. These
fibers are blended for enhanced colour clarity and offered in a The Design Distinctions™ carpet line includes naturals and woven
fashionable array of bright, rich colours that resist fading. The fibers, in multilevel cut-pile carpets featuring tone-on-tone, animal
same fiber technology ensures long-lasting texture and years prints and bold geometrics. The sophisticated high-design evokes
of enjoyment. exotic locales and motifs — ideal for expressing your personal
style. Put your foot down…on flooring that’s distinctly you!
The most recognized and trusted name in the carpet industry,
Stainmaster® is known for durability, style, and easy cleanup.
Stainmaster® is also a leader in fiber innovations. Designed to
complement your life and your furniture, Stainmaster® offers luxurious
style and incredible colours that stand up to years of everyday living.
Stainmaster® carpet provides excellent resistance to staining, fuzzing,
shedding, matting, and static shock.
6. The Home Craft™ Collection showcases a complete selection of
attractive and affordable carpet suitable for long-wearing
performance in every room. With the needs of the new home buyer
in mind, Home Craft™ offers a Never-Miss-A-Closing guarantee.
Hearth & Home™ carpets represent real style and real value. Perfect
for anyone who’s starting out or starting over, Hearth & Home™ offers
the quality and durability consumers demand at reasonable prices to
suit every lifestyle and every budget. Because Hearth & Home™
carpets are available in a huge selection of colours and patterns
(including plushes, shags, saxonies, and more), finding a product to
suit current furnishings and décor is simple. With Hearth & Home™,
decorating on a budget can be rewarding and beautiful.
Gibraltar™ Commercial Carpets are the perfect solution for many
residential spaces. Constructed of the highest-performance fibers,
they are available in rolls or modular carpet tiles in an array of
patterns, textures and colours. Gibraltar’s modular system combines
versatility, easy care, and extraordinary value with guaranteed
performance. Gibraltar™ means durability and strength for every
commercial need; bring this performance to your home office,
basement, breezeway, media room, play room, or whole house.
In-demand styling suited to tastes from contemporary to traditional,
from lounge to lodge and everything in between, Floorcraft™ carpets
feature only quality materials manufactured to exacting standards
and using the most innovative techniques. Floorcraft’s new
broadloom line highlights cutting-edge designs in patterns,
textures, deeply-etched multilevels, and saxonies. For the most in
value, performance, and style, Floorcraft™ is the right choice for
exceptional quality that’s affordable.
7. Carpet for the Way You Live.
www.flooringcanada.ca
August 2010. FC632.
