Presentation about mobile internet: trends and possibilities anno 2012 given for J.Boye on March 13th 2012 for Danish web and intranet managers and experts.
For more information, please visit www.sabelonline.nl (Dutch).
2. About me
Floor van Riet
Creative director Sabel Online
Specialised in online
concepts and user experience
Our focus: internet, intranet,
mobile and service
Twitter @floorvanriet
3. Sabel Online
Our services Our clients
Research & Strategy Consumer& retail
Vision & strategy
Various types of research
Governance
Usability tests Education
Content strategy
Financials
Concept & Creation
Online concepts and art direction
NGO’s
Interaction and UX design Transport & mobility
Webdesign
Development
6. Global Unit Shipments
Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E
2011:
mobile is the
new leader
Note: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.
Data and Estimates as of 2/11
7. Mobile vs. Desktop (global)
2011
Rise of Mobile
2011 6,09%
2010 2,49%
2009 1,02%
Source: StatCounter
12. Global mobile data traffic(by type)
2008 – 2015E
Cisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015
13. Average time spent (per day)
on various mobile functions
New
activities
(smartphones)
Source: AppsFire, 1/11.
Note that Android users show a higher % browsing activity
14. Average time spent (per day)
Mobile Apps versus Web consumption (U.S.)
MOBILE
> WEB
Source:comScore, Alexa, Flurry Analytics
15. Mobile accelerates usage of
social media
We are
connected
Social networking
more popular on
mobile than desktop
19. 2012: The rise of mobile intranet
Research of Sabel Online and Frankwatching
• Mobile intranet is new
(only 6% uses mobile intranet)
• Amount of organisations that distributes
smartphones and tablets rises
• Getting mobile-ready
(work culture and technical infrastructure)
• First steps towards mobile intranet are made in
2012
20. 2012: The rise of mobile intranet
Usage of intranet The Netherlands
Desktop Desktop Mobile Mobile
(internal) (everywhere) (internal) (everywhere)
21. 2012: The rise of mobile intranet
Top 5 mobile intranet tasks
1. Find a colleague
2. Internal news
Connected
3. Calendar Socialtasks more
popularon mobile than
4. Search desktop intranet
5. Social media tools
29. Responsive web design
• The amount of different screen sizes and type of
devices (desktop, mobile, etc.) increases
• We can no longer build a website for 1024 x 768
pixels (standard desktop)
• New techniques (i.e. HTML5) makes new design
design approaches possible
34. Responsive web design
Our lessons learned so far
We ask ourselves
• In what situation is our target audience visiting the
website (context)?
• What are the users’ needs in that situation? Which
tasks do they want to complete?
• What does responsive design mean for our content
(content choreography)?
• And what is the impact for content management?
35. Responsive web design
Our lessons learned so far
New approaches and project steps
• More (extensive) research about needs of our
target audience
• Use cases and scenario’s (including device/context)
helps us to design the first concept of the sites
• Learning by doing
36. Apps
• Apps are designed for a very specific need or task
• Your content + the mobile characteristics
• ‘If we build it, they will come’