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Mobile internet




Trends &opportunities
J.Boye | March 13th 2012 | Floor van Riet
About me
Floor van Riet
Creative director Sabel Online


Specialised in online
concepts and user experience

Our focus: internet, intranet,
mobile and service

Twitter @floorvanriet
Sabel Online
Our services                        Our clients

Research & Strategy                 Consumer& retail
Vision & strategy
Various types of research
                                    Governance
Usability tests                     Education
Content strategy
                                    Financials
Concept & Creation
Online concepts and art direction
                                    NGO’s
Interaction and UX design           Transport & mobility
Webdesign
Development
TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION
TRENDS

SOME FACTS & FIGURES
Global Unit Shipments
 Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E



                                               2011:
                                           mobile is the
                                            new leader




Note: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research.
Data and Estimates as of 2/11
Mobile vs. Desktop (global)
 2011




                        Rise of Mobile
                        2011 6,09%
                        2010 2,49%
                        2009 1,02%



Source: StatCounter
Pageviews from mobile devices
 Global




Source: mobiThinking & StatCounter
43%
                                                                                        of the Dutch population




Source: InSites Consulting, onderzoek “Social Media Around The World”, september 2011
Mobile operating systems (OS)
 Denmark




                             iOS&And
                               roid
                             are leading

Source: StatCounter
Mobile operating systems (OS)
 The Netherlands




                             iOS&And
                               roid
                             are leading

Source: StatCounter
Global mobile data traffic(by type)
 2008 – 2015E




Cisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015
Average time spent (per day)
 on various mobile functions

                                                              New
                                                            activities
                                                            (smartphones)




Source: AppsFire, 1/11.
Note that Android users show a higher % browsing activity
Average time spent (per day)
 Mobile Apps versus Web consumption (U.S.)




                                             MOBILE
                                             > WEB
Source:comScore, Alexa, Flurry Analytics
Mobile accelerates usage of
social media


                                We are
                              connected




 Social networking
 more popular on
 mobile than desktop
TRENDS

SITES, APPS AND MARKETS
Mobile sites versus Apps




Apps are (in most cases) more expensive to build and deploy
TRENDS

MOBILE INTRANET
2012: The rise of mobile intranet
Research of Sabel Online and Frankwatching
• Mobile intranet is new
  (only 6% uses mobile intranet)

• Amount of organisations that distributes
  smartphones and tablets rises

• Getting mobile-ready
  (work culture and technical infrastructure)

• First steps towards mobile intranet are made in
  2012
2012: The rise of mobile intranet
Usage of intranet The Netherlands




              Desktop        Desktop        Mobile       Mobile
              (internal)   (everywhere)   (internal)   (everywhere)
2012: The rise of mobile intranet
Top 5 mobile intranet tasks




 1.   Find a colleague
 2.   Internal news
                              Connected
 3.   Calendar                  Socialtasks more
                              popularon mobile than
 4.   Search                    desktop intranet
 5.   Social media tools
TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION
Characteristics of the medium

                                 Rich media
 Location   Communica              (music,
  based     tion device   Apps
                                  camera,
                                    etc.)
Characteristics of the medium

                                 Rich media
 Location   Communica              (music,
  based     tion device   Apps
                                  camera,
                                    etc.)
Characteristics of the medium

                                 Rich media
 Location   Communica              (music,
  based     tion device   Apps
                                  camera,
                                    etc.)
Characteristics of the medium

                                 Rich media
 Location   Communica              (music,
  based     tion device   Apps
                                  camera,
                                    etc.)
Characteristics of the medium

                                 Rich media
 Location   Communica              (music,
  based     tion device   Apps
                                  camera,
                                    etc.)
TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION
Responsive web design

• The amount of different screen sizes and type of
  devices (desktop, mobile, etc.) increases

• We can no longer build a website for 1024 x 768
  pixels (standard desktop)

• New techniques (i.e. HTML5) makes new design
  design approaches possible
Mobile Internet - trends & possibilities
Mobile Internet - trends & possibilities
Mobile Internet - trends & possibilities
Responsive web design
Different devices

Different users
(needs and contexts)

Different content
(presentation)

One website
Responsive web design
Our lessons learned so far

We ask ourselves
• In what situation is our target audience visiting the
  website (context)?

• What are the users’ needs in that situation? Which
  tasks do they want to complete?

• What does responsive design mean for our content
  (content choreography)?

• And what is the impact for content management?
Responsive web design
Our lessons learned so far

New approaches and project steps
• More (extensive) research about needs of our
  target audience

• Use cases and scenario’s (including device/context)
  helps us to design the first concept of the sites

•   Learning by doing
Apps

• Apps are designed for a very specific need or task

• Your content + the mobile characteristics

• ‘If we build it, they will come’
TRENDS
POSSIBILITIES
DESIGN APPROACH
EXAMPLES & INSPIRATION
Augmented reality




Gemeente Nijmegen information about art and buildings
Problem solving




New York City NYC Big Apple Reporter
Problem solving




BuitenBeter App
Check-in




Why do we still have waiting lines?
Thankyou




floor@sabelonline.nl     +31(0)882272230
@floorvanriet

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Mobile Internet - trends & possibilities

  • 1. Mobile internet Trends &opportunities J.Boye | March 13th 2012 | Floor van Riet
  • 2. About me Floor van Riet Creative director Sabel Online Specialised in online concepts and user experience Our focus: internet, intranet, mobile and service Twitter @floorvanriet
  • 3. Sabel Online Our services Our clients Research & Strategy Consumer& retail Vision & strategy Various types of research Governance Usability tests Education Content strategy Financials Concept & Creation Online concepts and art direction NGO’s Interaction and UX design Transport & mobility Webdesign Development
  • 6. Global Unit Shipments Desktop PCs + Notebook PCs vs. Smartphones + Tablets, 2005-2013E 2011: mobile is the new leader Note: Notebook PCs include Netbooks. Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research. Data and Estimates as of 2/11
  • 7. Mobile vs. Desktop (global) 2011 Rise of Mobile 2011 6,09% 2010 2,49% 2009 1,02% Source: StatCounter
  • 8. Pageviews from mobile devices Global Source: mobiThinking & StatCounter
  • 9. 43% of the Dutch population Source: InSites Consulting, onderzoek “Social Media Around The World”, september 2011
  • 10. Mobile operating systems (OS) Denmark iOS&And roid are leading Source: StatCounter
  • 11. Mobile operating systems (OS) The Netherlands iOS&And roid are leading Source: StatCounter
  • 12. Global mobile data traffic(by type) 2008 – 2015E Cisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-2015
  • 13. Average time spent (per day) on various mobile functions New activities (smartphones) Source: AppsFire, 1/11. Note that Android users show a higher % browsing activity
  • 14. Average time spent (per day) Mobile Apps versus Web consumption (U.S.) MOBILE > WEB Source:comScore, Alexa, Flurry Analytics
  • 15. Mobile accelerates usage of social media We are connected Social networking more popular on mobile than desktop
  • 17. Mobile sites versus Apps Apps are (in most cases) more expensive to build and deploy
  • 19. 2012: The rise of mobile intranet Research of Sabel Online and Frankwatching • Mobile intranet is new (only 6% uses mobile intranet) • Amount of organisations that distributes smartphones and tablets rises • Getting mobile-ready (work culture and technical infrastructure) • First steps towards mobile intranet are made in 2012
  • 20. 2012: The rise of mobile intranet Usage of intranet The Netherlands Desktop Desktop Mobile Mobile (internal) (everywhere) (internal) (everywhere)
  • 21. 2012: The rise of mobile intranet Top 5 mobile intranet tasks 1. Find a colleague 2. Internal news Connected 3. Calendar Socialtasks more popularon mobile than 4. Search desktop intranet 5. Social media tools
  • 23. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 24. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 25. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 26. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 27. Characteristics of the medium Rich media Location Communica (music, based tion device Apps camera, etc.)
  • 29. Responsive web design • The amount of different screen sizes and type of devices (desktop, mobile, etc.) increases • We can no longer build a website for 1024 x 768 pixels (standard desktop) • New techniques (i.e. HTML5) makes new design design approaches possible
  • 33. Responsive web design Different devices Different users (needs and contexts) Different content (presentation) One website
  • 34. Responsive web design Our lessons learned so far We ask ourselves • In what situation is our target audience visiting the website (context)? • What are the users’ needs in that situation? Which tasks do they want to complete? • What does responsive design mean for our content (content choreography)? • And what is the impact for content management?
  • 35. Responsive web design Our lessons learned so far New approaches and project steps • More (extensive) research about needs of our target audience • Use cases and scenario’s (including device/context) helps us to design the first concept of the sites • Learning by doing
  • 36. Apps • Apps are designed for a very specific need or task • Your content + the mobile characteristics • ‘If we build it, they will come’
  • 38. Augmented reality Gemeente Nijmegen information about art and buildings
  • 39. Problem solving New York City NYC Big Apple Reporter
  • 41. Check-in Why do we still have waiting lines?
  • 42. Thankyou floor@sabelonline.nl +31(0)882272230 @floorvanriet