Twitter
QuizDo you know
how to use
Twitter for
business?

1) Which age group is the fastest-growing
on Twitter? A) 18-24
B) 34-44
C) 55-64

Answer: C
Twitter is quickly attracting the older crowd and has seen a 79 percent
increase in the 55-64 age range since 2012. This is helpful for small
businesses as it gives them a new way to target and market to this
demographic. (Source)

2) If you tweet at someone and want them to retweet your
message, how much more likely will they do so if you
contain the word “Retweet” spelled out in your message?
A) 2-10x more likely
B) 11-20x more likely
C) 20-30x more likely

Answer: C
It is about 23x more likely if you tweet at someone and spell out retweet in
the tweet than a message without it. Comparatively, since there are only 140
characters in a tweet and you may want to save them some room for them to
add a thought, you increase your chances of a retweet by 10x if you put “RT”
in your message. (Source).

3) What percentage of twitter users view the
site on a mobile device?
A) 40%
B) 50%
C) 60%

Answer: C
Knowing your audience is an essential part of small business marketing. It's
essential to know what percentage of your audience would be viewing your
Twitter page on a mobile device so you can curtail your page design and
tweets accordingly. From Ella Prutting of Reputation Impression.

4) Twitter verified account adds credibility to my
account and is based on the amount of followers that
I have acquired.
A) True
B) False

Answer: B, False.
While the verification adds credibility that the Twitter account legitimately
belongs to you, or your business, it is not directly related to the amount of
followers. Verified accounts will typically be that of celebrities, news reporters,
media stations, politicians, businesses, and the like. From Lynne Marie Roy of
Fearless PR and Marketing.

5) What percentage of users expect brands
to respond to Tweets within an hour?
A) 53%
B) 72%
C) 20%

Answer: A. 53%
While the verification adds credibility that the Twitter account legitimately
belongs to you, or your business, it is not directly related to the amount of
followers. Verified accounts will typically be that of celebrities, news reporters,
media stations, politicians, businesses, and the like. From Lynne Marie Roy of
Fearless PR and Marketing.

6) What is the number of twitter accounts
that have no followers:
A) 241 million
B) 391 million
C) 450 million

Answer: B. 391 millionThe majority of these no follower accounts are from users that created an
account and then abandoned Twitter before they ever sent a tweet. This does
not include bots, human spammers, and fake accounts. Unfortunately, Twitter
has steadfastly refused over the years to give any official indication of user
retention. From Beth Horodnyk of I Think Security.

7) You can send a DM (direct message) to
anyone that you follow.
A) True
B) False

Answer: B) False
Both twitter users must be following each other before sending a direct
message. Users can tweet at each other, reply to each other and favorite
each other's tweets without mutually following but DM'ing is limited to users
that follow each other. Rania Eldekki of Hudson Horizons.

8) How many monthly active users are on
Twitter currently?
A) 15 million
B) 166 million
C) 255 million

Answer: C, 255 MILLION
The correct answer is 255 million monthly active users. Of those users 78%
are on mobile devices and 77% of accounts are outside of the US! From
Caroline Pigott of Flourish Marketing.

9) How many sponsored tweets are shown on
a user’s timeline at any time?
A) One
B) Two
C) Three or more times

Answer: A) One
Promoted tweets are clearly marked as promoted and you are paying to have
a sponsored message be distinguished and separate from others, which
targets the demographics and persona of your target market. From Michael
Juba of EZSolution

10) What is the median number of brands
that user’s follow on Twitter?
A) 6
B) 12
C) More than 12

Answer: A) 6
Twitter users are only following a very small number of brands, so you need
to make sure you’re providing timely, relevant and valuable content in order
to be one of those six brands. Remember, Twitter is not just for promotion.
Interact with users, provide helpful tips and answer questions.

11) How many characters should your tweet
be to maximize engagement?
A) 60 Characters
B) 100 Characters
C) 140 Characters

Answer: B) 100 CharactersWhile Twitter may provide up-to 140 characters, analysis shows a spike in
retweets among those in the 71-100 character range. A 100 character tweet
is long enough for you to say something of value but still short enough for
someone retweeting to add their commentary as well. From Scott Bishop of
Good Metric.

12) Users who engage with a Promoted Tweet
experience this % increase in purchase intent?
A) 19%
B) 31%
C) 53%

Answer: C) 53 %
According to Nielsen. users who engaged with a promoted tweetreported a
53% higher purchase intent and 30% higher brand favorability. (Source).
Kevin Ohashi of Review Signal.

13) Why do people sometimes put a period at
the start of their tweet?
A) Accident
B) Third-party scheduled posts
C) Ensures visibility

Answer: C) Ensures visibility
When someone’s tweet begins with another user handle, the default setting is
that it will be only visible to those lucky followers you both have in common.
This is because Twitter views the tweet as conversational as opposed to being
public. By adding a period before, your tweet evades twitter’s restrictions.
From Connor Storch of Sparxoo.

14) How many ways are there to target users
when running a Twitter campaign?
A) 3
B) 7
C) 11

Answer: C) 11
There are 11 ways to target your audience with a Twitter campaign: Followers,
users like your followers, tailored audiences, keywords in timeline, keywords in
search, interests, TV, geo location, gender, language and device. From Sophie
Bujold of Sophie Bujold

15) You must include a hashtag # before a word for
it to be searchable and become a trending topic.
A) True
B) False

Answer: B) False
Even if you don’t insert a # before Starbucks, your tweet that states, “I love
Starbucks!” can still be seen by anyone searching on twitter and if enough
people are talking about Starbucks (with or without hashtags) it can become
a trending topic. From Connor Storch of Sparxoo.

16) How many accounts can a new account follow
per day without being suspended for aggressive
following?
A) 10
B) 50
C) 100
D) 2000

Answer: B) 50
This will vary depending on how active your account is and how many
retweets, favorites, replies you get. In general, new accounts can get away
with following about 50 users per day without being suspended. From Jason
Simms of Simms PR.

17) Twitter shortens URLs to how many
characters?
A) 18
B) 22
C) 25

Answer: B) 22
Shortened links allow users to share long URLs in a tweet, while still
maintaining the maximum number of characters to convey your message.
From Beth Horodnyk of I Think Security.

18) Which of the following Tweets (in order)
provide the most to least engagement on Twitter?
A) Text, Video, Picture, PowerPoint
B) Video, PowerPoint, Picture, Text
C) Picture, Video, PowerPoint, Text

Answer: B) Video, PowerPoint, Picture, Text
While Pictures and PowerPoint do have a significant amount of engagement,
videos take the cake. Much more powerful than text, videos allow customers
to feel connected to the business or person who posted it. David Ring of
Computer Market Research.

19) Approximately what percentage of people
that you follow will generally follow you back?
A) 11%
B) 37%
C) 28%

Answer: C) 28%
If you follow a targeted group of users (for example, users that follow an
account similar to yours), generally around 28% of those that you follow will
end up following you back. We have tested this extensively with many clients
of Screenpush and see this to be a consistent truth for most accounts on
Twitter. From Joshua Otten of Screenpush.

20) Which of the following Twitter actions get the
highest response rates from other people on Twitter?
A) Hashtags
B) Dm (Direct Messages)
C) Mentions

Answer: C) Mentions
Mentioning a brand or a person on Twitter has a higher chance of response
because it more conversational. Direct Messages may seem like a good
option for a response, but with so many people using auto-responders,
people are less likely to view this as a genuine attempt to connect. From
David Ring of Computer Market Research.

21) What is the average shelf life of a tweet?
A) One Hour
B) Twelve Hours
C) Twenty-Four Hours

Answer: A) One Hour
The shelf life of a post on Twitter is a lot shorter than other networks like
Facebook and LinkedIn. The real-time nature of Twitter, and the short shelf
life of a tweet, makes it extremely important for brands to take into account
time of day for tweets when optimizing their strategy. From David Neuman of
Primevisibility.

22) What is the maximum number of hashtags
you should use in a tweet?
A) 1
B) 3
C) 5

Answer: B) 3
This is a Twitter insight that has been thoroughly researched and reported on
by many marketing and social analytics companies, such as HubSpot. It has
been found that using 1 to 3 hashtags can be beneficial in a tweet, but any
more and you begin to hurt engagement levels! From Joshua Otten of
Screenpush.

23) What happens when you pin a tweet?
A) It automatically posts your tweet to your Pinterest account.
B) It moves the selected tweet to the top of your page until you replace
it with a new pinned tweet (or unpin the tweet).
C) It privately shares the tweet with another Twitter user.

Answer: B) It moves the selected tweet…
As of April, Twitter users can now pin a tweet to the top of their profile page,
prioritizing it over their other Twitter content. This can be a great strategy to
showcase sales and other important company announcements. From David
Neuman of Primevisibility.

24) Twitter allows companies to promote their products
through keyword targeting in all of the following areas,
EXCEPT:
A) Fashion
B) Political Affiliation
C) Gender

Answer: B) Political Affiliation
Twitter does not allow keyword targeting based on political affiliation, race or
etnicity, health, crime, religion, financial hardships and more: http://bit.ly/
1hMZ8v4. FromNatalie Bidnick of Elizabeth, Christian & Associates.

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