25
Restaurant
Marketing
Resources

Restaurant marketing is not
tough at all when you’re
fortunate to have great
resources.
We’ve scoured the Internet and come
across 25 amazing resources to help
you market like a pro.

1)5 Reasons Your Restaurant Needs
a Local Social Media Strategy
TBy Victoria Devine. You may not believe it, but social media is
important to local restaurants. Why? Many customers connect with
local restaurants over social media. Victoria gives us the skinny on
what we need to know.

2)Restaurant Marketing
Academy
Shannon shares videos on YouTube about marketing your restaurant. I
couldn’t pick out just one, and I recommend that you view them all, but
some stand outs include Best Way to Market My Restaurant and How
Do I Get More Customers.

3)Help With Yelp For Business:
Responding to Negative Reviews
By Kathryn Cudemo. If you have a restaurant, you’ll eventually
encounter a negative review. How you respond determines whether
you can successfully bounce back and impress your customers with
stellar customer service.

4)
By AJ Kumar. Love it or hate it, Yelp is definitely important to local
business, especially service-oriented ones, such as restaurants. Use
AJ’s guide to help your business rank on Yelp.
5 Steps to Getting Your Business
Ranked on Yelp

5)How to Start an Account on
Yelp (For Businesses)
Yelp is crucial to your online marketing strategy. Not only can you
accurately share your restaurant information, you can interact with
your customers. Follow this guide to start a Yelp account.

6)Neilsen Study Says Yelp Is
Most Influential
If you needed one more reason to sign up for a business account on
Yelp, this is it. Yelp scores higher than popular sites like Angie’s List
and Tripadvisor. Yelp is consider the highest quality review site.

7)Facebook Marketing Plan: How to
Grow Your Business With Facebook
By Michael Stelzner. Yelp can’t have all of the fun. Facebook is an
important part of your marketing strategy. In this plan, Michael takes
you step by step into engaging with your customers over Facebook.

8)50 Facebook Pages of
Restaurants to Learn Tips From
By Pat Parkinson. Pat takes you through all 50 states to shop you
different restaurants on Facebook. He includes a screenshot, and
explains what works and whate doesn’t.

9)How 6 Restaurants Use
Online Marketing
By Blaise Lucey. Anyone interested in a case study? Download
Constant Contact’s free guide on the matter. You’ll learn how real
restaurants, like yours, grew subscribers and expanded their network.

10)How to Use Pinterest for
Restaurant Marketing
By Corey Eridon. Pinterest and restaurants are a match made in
heaven. Because Pinterest is a visual medium, post photographs of
your food and pin them to your boards. It’s a delicious, yet indirect,
way to sell your foods.

11)14 Restaurant Marketing Tips
for Success Online and Off
By Laura Briere. Laura’s advice features some of the most actionable
information, such as retooling your menu to show that you’re cutting
edge. My favorite tip is #4, where you ask local food bloggers to
review your restaurant in exchange for a free meal.

12)Restaurant Promotion Ideas- How
to Attract New Customers
It’s easy to will attention is which a discount. Provide a discount of
20%.That way, you still make a profit, and customer feels like they’re
getting a deal.

13)10 Integrated Content Marketing
Ideas for Restaurants
By Susan Burns. Susan shares a great list of marketing ideas, but my
favorite is the chef in action. Take a video of your chef making a
popular dish. It’s all about connecting with your audience on a human
level.

14)10 Ways YouTube Helps You
With Local SEO
By MatthewY. Video marketing is just starting to take off. Here’s a list
of ways that you can leverage YouTube to help you market your local
restaurant.

15)10 Ways Restaurants Can
Use Social Media to Grow
By Mike Gingerich. Mike gives you options on how to make the most of
your social media platform. Use social media to ask for feedback.

16)Add A Menu to Facebook and 6 Other
Local Restaurant Marketing Ideas
By Ramon Ray. Ramon gives us a short and sweet overview of how to
successfully interact with your Facebook page.

17)Social Media Marketing for
Restaurants: 21 Tips
By Krista Bunskoek. Krista takes a look at Facebook, Instagram, and
Twitter, and details how to use certain strategies to drive more traffic
to your restaurant.

18)Setting Goals for Your Restaurant
Social Media Marketing
By Brandon Hull. Brandon gives amazing insight into this social media
marketing. For example, simply visiting your restaurant should not be
your call-to-action. Brandon goes over what you need to know in
setting results-oriented goals.

19)Four Tips for Conducting Your
Own Restaurant Marketing
By Guy Holmes. Guy discusses the four basic ingredients that a restaurant
owner needs to develop their own marketing plan.

20)Turn Up the Local SEO Heat for Your
Restaurant Marketing Summer Strategy
By Tyler Barnes. Did you know that 33% of people search more
restaurants on their mobile device? Visit Tyler’s article for more amazing
insights about restaurant marketing.

21) Restaurant Marketing Ideas:
Getting More Reviews
Not enough reviews? Train your staff to identify and ask highly
satisfied customers for their review. Use this strategy to get positive
reviews on third party sites, like Yelp and Google+.

22)
10 Excellent
Restaurant
Marketing Ideas
General tips but good ones, especially staying current with your
marketing plan. You need to keep an eye on your competitors, as well.

23)Why Restaurants Can No Longer
Ignore Getting Google+ Reviews
By Kathy. Google+ is here to stay, and it’s just good practice to
embrace it. Customers who use the Google search engine will definitely
see Google reviews, so Kathy shares how to maximize this to your
advantage.

24)9 Ways to Stretch Your
Restaurant’s Marketing Dollars
Most local restaurants face a tight (or non-existent) marketing budget.
This article shows you how to make the most of the amount you have,
and stretch a dime into a dollar.

25)10 Facts About Using Twitter For
Restaurant Marketing
By Vee Popat. Facebook and Yelp aren’t the only social media
platforms you need to focus on. Take a serious look at Twitter. In this
article, Vee shares the reasons why restaurants use Twitter, and how it
can improve their marketing efforts.

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this presentation.
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FitSmallBusiness Guide TO
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