1. There’s an App for that!A look into mobile applications for restaurants

2. Fishbowl Cocktail Facts 10 years old, 130+ employees- Alexandria, VA based The leading provider of on-demand marketing software and services to the restaurant industry Serving over 40,000 restaurant locations Managing an opt-in member database of over 50 million guests More than 1.5 billion email messages distributed annually Technology and services designed specifically for the restaurant industry Chosen partner of leading organizations in the restaurant industry…

4. How Consumers are using apps

5. Search, Social, Sharing

6. Mobile Commerce

7. Yes, Email is Mobile too

8. QR Codes- Huh?

10. The Third Screen US Mobile Marketplace Projected 120 Million Smartphone users by end of 2015 50% of Mobile Phones owned at that time will be a smartphone device Mobile Devices will outsell PC’s in 2012 accounting for the largest segment of consumer electronic devices sold By 2013, more people will access the internet from a mobile device than a PC Resources- eMarketer, Nielson, Gartner and Morgan Stanley

11. Building an online audience is key for any brand US consumers now spend more hours online than watching TV or any other leisure activity

12. Mobile Adaptation 80% of retailers will launch a mobile/social strategy by 2013 46% of businesses plan to launch with a Location based marketing app Over 250 Restaurant “themed” app’s in iTunes store today Mobile advertising to reach over $7.5 billion by 2012 Source- eMarketer, comScore, Gartner

13. One Stop Shop SOCIAL EMAIL PURCHASE SHARE TEXT/SMS INTERACT SEARCH

14. Search Nearly 97% of consumers now use the internet to search for local businesses Google mobile search volume has increased 500 percent over the past two years and continues to accelerate YouTube is the second largest search engine behind Google Over 2.5 Million consumers access Yelp on a mobile device per month *Sources- The Kelsey Group, Ad Age, Google, Yelp

15. Not your Dad’s Yellow Pages

17. 182% increase in number of Twitter mobile users over the past year.

18. There are more than 200 million active users currently accessing Facebook through their mobile devices. 50% login on any given day

19. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

21. Location based Marketing trends

22. Foursquare Launched March 2009 Over 6 Million users Over 1 million “Check In’s” per day over 380M total Mobile Social Networking with “Gaming Component” Restaurants offer Specials and events to engage users

23. Foursquare Now simple to use campaign/promotion tool for restaurants to reward app users

24. Online Ordering

25. Got Pizza? Pizza Hut iPhone app is responsible for $7M in sales

26. Online Reservations

27. Daily Deals on the Go

28. At the table survey’s Collect real time feedback and insight from your guests at the table Offer “Green” survey solution Add guests to email club

31. More reasons 70 million mobile users access email through mobile device 43 million check their email via mobile every day 31% of mobile users check their email 4+ times per day on a mobile device Sources- ComScore,Merkle

32. Building your Email List- Mobile Encourage guests both online and offline to join your e-club through easy to use mobile join forms and QR codes

33. So What is a QR Code?

34. “Quick Response” Codes QR Codes allow user to quickly scan and be taken to more information 70 Million smartphone users have installed a “QR Code Reader” app Use in online (web, email, social) and offline (POS materials, print ads) marketing Turn standard restaurant items into marketing devices (napkins, receipts, to-go bags, menus, etc.) Restaurants can use to offer incentives & promotions Sign up for email and loyalty clubs easily & effectively Link to additional descriptions of menu items, nutritional information or chef demos of dish

35. Loyalty / On-Site Payment App

36. Questions?

37. THANK YOU! Twitter.com/fishbowljoe Facebook.com/fishbowljoe jgabriel@fishbowl.com Stop by Booth #114 for more info Show Special- FREE Custom Template