Mark's talk at ePhilanthropy

How individual supporters are using social media to raise funds for their favorite charities Mark Sutton, CEO, Firstgiving

Grass Roots Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Individual Fundraising with Social Media ,[object Object],[object Object],[object Object],[object Object]

Web 2.0 & Social Media you’re not the center of the world 1.0 2.0

Why does it matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],User Contribution ,[object Object],[object Object],[object Object],[object Object],[object Object],Open & Decentralized ,[object Object],[object Object],[object Object],[object Object],Social Interactions

User-Contribution ,[object Object],Author Controlled Content User Augmented Content User Created Content Your Website?

Different Perspectives and Opinions

Blogs – The post is just the beginning

Breaking News Discussed not ‘Consumed’

Marketplaces vs Stores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ebay: the modern bazaar Commercial marketplace and community People buying and selling stuff… … and people just talking about buying and selling stuff… … and people leaving feedback and ranking other buyers and sellers…

Open / Decentralization ,[object Object],[object Object],[object Object],[object Object]

What all this means for you as a fundraiser

What hasn’t changed - It’s still about the “ask” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Catalysts & Connectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

…each one recruiting donors…

Donors Nationwide Hey, stuff that starts in Iowa really can go nationwide!

Viral Effect Graham Donated to Erin’s page Graham Built a Page, Which Blaine Donated to Blaine Built a Page and Raised >$1,400

Even Chickens can Fundraise Online ,[object Object],[object Object],[object Object]

Aaron the Asker $16,000 + Raised - Over 150 donations - How’d he do it? ~30% of emails sent are answered with a donation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boston Marathon Post-Event ,[object Object],[object Object],[object Object],Firstgiving Boston Marathon Donation totals by week as of 5/15 (Marathon was 4/21)

Your Community’s Sensibilities

Appealing to communities Family and close friends Other friends/ Co-workers Acquaintances people from the past or far away Broader Community

Appealing to broader communities Broader Community ,[object Object],[object Object],[object Object],Some supporters will have access to powerful communities

Blogger case Study 1… ,[object Object],[object Object],[object Object],[object Object],CQ readers, fellow bloggers, and friends…

Blogger – Case Study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],My personal message: Every year, Food Bloggers from all over the world join together for a fundraising campaign. We call it 'Menu for Hope'. Last year, we raised $60,925.12 for the UN World Food Programme. This year Menu for Hope 4 again raises funds to support the WFP. Specifically, the amount we raise will go to support the school lunch program in Lesotho, Africa….

YouTube to Promote Fundraising YouTube videos are helping to communicate the fundraiser’s message and reach donors

Case Study – The possibilities… Richard Hammond “ Get well Soon Hamster” £ 200,000 Raised for YAA

Supporters Bring Fundraising to Facebook

Extra Reach Results in $$ 5 of the 6 donors linked directly from FaceBook to the donation page.

Pages for “people” in your community

Non-Profits of any size ,[object Object],[object Object]

Reputation is the new Authority ,[object Object],“… most of the times you need to ignore your customers because the goal is to get your customers to talk to each other. And you need to listen to what they [customers] are saying to each other." -- SETH GODIN

Myth: People contribute only when they’re negative ,[object Object]

How to put this to work for you today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you from the Firstgiving Team ,[object Object],[object Object],[object Object]

Mark's talk at ePhilanthropy

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