Leveraging Social Media for     Nonprofit Events
• A link to the slides will be sent after the   webinar • Ask your questions during the webinar by   typing them in the Qu...
Who is FirstGiving?
Peer-to-Peer Fundraising Pages                                                           Online Direct Donations      and ...
Who are we?Ritu Sharma                    Laura ColtrinCo-Founder & Executive Director Product Marketing Managerritu@sm4np...
The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLevera...
Defining Event & Social Media             ROI ROI = Increasing donations    + Raising awareness +    Maximizing ticket sal...
Ticketing Lifecycle                           On average, fundraiser                           tickets go on sale 4-6     ...
The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLevera...
Be ProactiveSet an attendance goal and work backwardsCreate a marketing calendar• 88% of fundraisers sent invites when tic...
Communication & Content         CalendarCreate a communication plan• Work backwards from the date of the event until the  ...
Ticketing LifecycleYou caninfluence theticketinglifecycle!                                12
The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLevera...
Create your Registration Page                                14
Drive Every “Touch” to Registration                            Facebook                                          Twitter  ...
Create a Facebook Event                          16
Further your Facebook PresencePqo Tip: Integrate ticket purchasesin Facebook via apps.                                    ...
Don’t Think of Your Event as Just          as an Event Use the event as a data collection opportunity Consider the long te...
Let 1,000 Flowers BloomInvite all your friends and followers on respectiveplatformsInvite via multiple channels: Email, Li...
Understand the Value of a Share                    1 “Share” =                    $6.00                    in future      ...
Facebook Shares                    pre-                  purchase         post-      40%       purchase         60%   The ...
Promote1. Post regular updates: Pictures, performers, VIPs,auction items, partners and even attendee stories2. Post more p...
The Scoop on #hashtags• Hashtag is a word preceded by  # sign – keep it short! (6 – 8  characters)• Unifies tweets from mu...
Keep the Conversation GoingDuring the event:•   Provide a twitter wall•   Prominently display the #hashtag•   Display the ...
The Conversation Lives OnAfter the event:• Ask for feedback, share a  survey• Create and share recaps• Post event pictures...
The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLevera...
1        Track your Sales Sources                  2• Create unique links for each of  your sales sources• Monitor through...
Productivity Tools:Hootsuite   Automatic scheduling   Mass tweeting (Only when appropriate)   Mass direct messaging (Be ve...
Productivity Tools:Sprout Social   Manage conversations with one tool   Publish and schedule update across multiple social...
Productivity Tools:Simply Measured/RowFeeder/Exportly   Gather data rich worksheets   See who is following you            ...
Wrap Up•   Decide which channels are right for you and your organization•   Incent early ticket purchasing to get the whee...
Be a part of the FirstGiving Community  Facebook: facebook.com/firstgiving        Twitter: @firstgiving      Online Fundra...
Interested in learning more       about FirstGiving?Contact our Online Fundraising         Consultants:Email: sales@firstg...
Lauqa ColtqinProduct Marketing Managerlaura@eventbrite.comEventbriteRitu ShaqmaCo-Founder and ExecutiveDirector ritu@sm4np...
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Leveraging Social Media for Nonprofit Events

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Leveraging Social Media for Nonprofit Events

  1. 1. Leveraging Social Media for Nonprofit Events
  2. 2. • A link to the slides will be sent after the webinar • Ask your questions during the webinar by typing them in the Question box on the right side of your screen • Use the hashtag #fgwebinars to tweet about this webinar @FirstgivingHow this webinar works
  3. 3. Who is FirstGiving?
  4. 4. Peer-to-Peer Fundraising Pages Online Direct Donations and Event Registrations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donorOnline Fundraising Solutions
  5. 5. Who are we?Ritu Sharma Laura ColtrinCo-Founder & Executive Director Product Marketing Managerritu@sm4np.org laura@eventbrite.com@ritusharma1 @lauracoltrinSM4NP.org Eventbrite.com/npo 5
  6. 6. The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLeveraging social media before, during and after youreventTying it all together with data 6
  7. 7. Defining Event & Social Media ROI ROI = Increasing donations + Raising awareness + Maximizing ticket sales 7
  8. 8. Ticketing Lifecycle On average, fundraiser tickets go on sale 4-6 weeks before the event.(Hint: People procrastinate. Don’t let them.) 8
  9. 9. The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLeveraging social media before, during and after youreventTying it all together with data 9
  10. 10. Be ProactiveSet an attendance goal and work backwardsCreate a marketing calendar• 88% of fundraisers sent invites when tickets go on sale, but too many fall silent until the event thereafter• Over 50% of nonprofits say that frontloading ticket sales is important to them 10
  11. 11. Communication & Content CalendarCreate a communication plan• Work backwards from the date of the event until the first invite goes outWhat are the strategic times to email people?• 9-11am, Tuesday-ThursdayWhere to post information?• Your website, Facebook, Twitter, LinkedIn, local community calendars 11
  12. 12. Ticketing LifecycleYou caninfluence theticketinglifecycle! 12
  13. 13. The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLeveraging social media before, during and after youreventTying it all together with data 13
  14. 14. Create your Registration Page 14
  15. 15. Drive Every “Touch” to Registration Facebook Twitter LinkedIn RegistrationPro Tip: Bit.ly is agreat website to helpyou shorten links for Emailposts acrossdifferent socialmedia channels 15
  16. 16. Create a Facebook Event 16
  17. 17. Further your Facebook PresencePqo Tip: Integrate ticket purchasesin Facebook via apps. 17
  18. 18. Don’t Think of Your Event as Just as an Event Use the event as a data collection opportunity Consider the long term vs. short term gains Create direct donation option for non-attendees 18
  19. 19. Let 1,000 Flowers BloomInvite all your friends and followers on respectiveplatformsInvite via multiple channels: Email, LinkedIn,Facebook 19
  20. 20. Understand the Value of a Share 1 “Share” = $6.00 in future donations + 11 views of your event page 20 20
  21. 21. Facebook Shares pre- purchase post- 40% purchase 60% The motivation to share is higher once the purchase has been made. 21
  22. 22. Promote1. Post regular updates: Pictures, performers, VIPs,auction items, partners and even attendee stories2. Post more pictures & videos (cute stuff helps!)3. Invite attendees to RSVP as they register4. Be sure to tag attendees, VIPs, partners, and others 22
  23. 23. The Scoop on #hashtags• Hashtag is a word preceded by # sign – keep it short! (6 – 8 characters)• Unifies tweets from multiple people on same subject #Prouty• Brand all posts about your event with the same hashtag 23
  24. 24. Keep the Conversation GoingDuring the event:• Provide a twitter wall• Prominently display the #hashtag• Display the conversation• Use free services like tweetchat.com or twitterfall.com 24
  25. 25. The Conversation Lives OnAfter the event:• Ask for feedback, share a survey• Create and share recaps• Post event pictures• Use platforms like Storify to summarize event experience• Review your tracking and analytics to know which social channels were most effective 25
  26. 26. The AgendaUnderstanding the event ticketing lifecycleSocial media tips, tricks and time savers to maximizeengagementLeveraging social media before, during and after youreventTying it all together with data 26
  27. 27. 1 Track your Sales Sources 2• Create unique links for each of your sales sources• Monitor throughout the promotion process• Review which sources not only brought in traffic, but ultimately sales and donations 27
  28. 28. Productivity Tools:Hootsuite Automatic scheduling Mass tweeting (Only when appropriate) Mass direct messaging (Be very selective) Do not use for Facebook! 28
  29. 29. Productivity Tools:Sprout Social Manage conversations with one tool Publish and schedule update across multiple social channels Measure efforts with reporting and analytics 29
  30. 30. Productivity Tools:Simply Measured/RowFeeder/Exportly Gather data rich worksheets See who is following you 30
  31. 31. Wrap Up• Decide which channels are right for you and your organization• Incent early ticket purchasing to get the wheel in motion• Collect donations from those who can’t attend• Encourage post-purchase sharing – it is most powerful• Give attendees reason to engage before, during and after your event• Analyze which social media efforts are most effective 31
  32. 32. Be a part of the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: http://blog.firstgiving.com
  33. 33. Interested in learning more about FirstGiving?Contact our Online Fundraising Consultants:Email: sales@firstgiving.comTelephone: 617-542-0010 x 4
  34. 34. Lauqa ColtqinProduct Marketing Managerlaura@eventbrite.comEventbriteRitu ShaqmaCo-Founder and ExecutiveDirector ritu@sm4np.orgSocial Media for Nonprofits 34

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