This presentation talks about the definition of what design is. It also touches on the basics of design thinking. It showcases different types of design and concludes with how you can become and designer and what you would need to study design.

1. What is design?

2. Is design is just to make things look pretty?
Its one aspect of it.
Definition of design is: a decorative pattern.

3. When you think of design, what are your first thoughts?
Do you think of a billboard or a logo?

4. How about the chair you are sitting on?
Were these chairs designed just to look pretty?
Or were they designed to be functional and comfortable as well?

5. What do you think is the primary purpose of this “chair”?

6. Does this have the same purpose as the last chair?

7. Consider an office chair.
It needs to be customizable because
people are all different. It needs to
accommodate many different body
shapes and sizes. People also spend
the majority of their day in these chairs,
so comfort is important.
Besides for the obvious purpose an office chair
can showcase power or position as well as
allowing for mobility.

8. What about these?
What do think their function is.
Are they chairs or are they art?

9. Hi, I am a digital designer

10. “Digital design is like
painting, except the paint
never dries.”
Neville Brody

12. I help create designs like these – the Standard bank app

13. Here is another example of some
app design I did.
This is what the current app looks like.
On the next page you will see my
re-design

15. Design is not just about making things pretty

20. “Socrates said, “Know thyself.”
I say, “Know thy users.”
And guess what?
They don’t think like you do.”
Joshua Brewer
Design thinking is about noticing how people interact with
object and designs. Noticing details. Noting the emotions that
accompany the interaction and wanting to improve things.

21. Careers in design

22. Careers in design:
Advertising – print and digital
Branding
Packaging
Print
Photography
Film + animation
Digital
Web – UI + UX + CX
Interaction design
Product design

23. Advertising (above the line)

24. Advertising (above the line)
Billboard

26. Logo design and Branding

27. Packaging design

28. Packaging design

29. Illustrations, poster design,
business cards

30. Photography

32. Website
design

33. App design

34. Website design

35. Where can you study design?

39. What do you need to study design?

41. Draw a tree

42. Draw a tree
This is an example of design thinking. Everyone will draw a different type or view of a tree. This is because our
experiences and background influence our thinking. All the different drawings are not wrong. Similarly there may
be many solutions to a thing, but it doesn’t make it wrong.

43. “It’s through mistakes that you actually can grow.
You have to get bad in order to get good.”
Paula Scher
Practice makes perfect. Design is a lot of hard work and long
hours. But nothing beats seeing your design on a t-shirt or
billboard or being used by a user on their phone.