1.
THE EVOLUTION OF
TECHNOLOGY IN MARKETING
How audiences use technology and its impact on their lives

2.
THE TREND OF INDIVIDUALS USING THE INTERNET
GROWS EVERY YEAR
The growth of internet users increasing year upon year is a clear indication of a world going
online along bring a change of approach when it comes to marketing and its importance.
ITU

3.
DIGITAL DEVICES USED BY PEOPLE
With 5G increasingly available mobile phone usage has seen a dramatically compared to the tra-
ditional desktop. A 53% share in traffic during 2019 compared to 16.2% in 2013
across the world population.

4.
HOW PEOPLE USE SEARCH ENGINES
AND SEARCH ENGINE OPTIMISATION
The first google.com domain was registered on the date of 15th September 1997 by Stanford students. The name itself comes from the play on
words of ‘googol’, it’s a mathematical terminology for the number one which is followed by 100 zeros thereafter. The exact science of how search
engines work is still
a secret. But we do
know they all work in
a similar way. Today
they use something
called Web Crawlers
or Spider bots, they
search the world wide
web in order to index
content, then, after
indexing they catago-
rise this content
and rank what they
have found in order
of usefulness. This
could be determined
by key words, image
titles, other website
links and freshness of
content.
Channels used to
access information
online varies, from
social media to the
desktop.
Research, Shopping and Entertainment. People search, compare and then act. Mobile phone usage is
increasing and with the use of social media, marketing in this field is becoming increasingly effective.
Google’s expansion everyyear is an indication that online convenience plays a role in our behavior.
TechCrunch.com

5.
A combination of entertainment products comes out the winner online, where as perishable products,
furniture and homeware, household appliances where personal observation is needed with a tactile
approach is more desired in store.
statista.com
WHAT CONSUMERS BUY ONLINE

6.
ONLINE VIDEO CONSUMPTION
Age is proving an important factor when it comes to online video consumption. In particular with the
18-34 (Millennials). The generation more comfortable with technology.
statista.com

7.
CONSUMER TRENDS
Here we can say chatting, shopping and entertainment takes the bulk of online activities. Smart phones
are becoming a key device. Videos and movies are consumed more, while Facebook still the preferred
social media platform. Pricing is very important when deciding to buy online.
mrmw.net
3500 participants from Brazil,
Germany, India, Indonesia,
Mexico, Nigeria, Russia, Sau-
di Arabia, South Africa, and
the UAE were selected for the
survey. 2019

8.
MARKETING
CONTENT
ETING
CONTENT
Digital Marketing is ever changing along with society and technology.
As technology improves, making purchasing more convenient so does marketing.
Evidence shows that entertainment and shopping is increasingly moving online and expanding,
moreover, it’s moving to mobile phones.
So is social media usage moving to mobile phones which provides
more opportunities to sell and promote products.

9.
SOURCES
• https://itu.foleon.com/itu/measuring-digital-development/internet-use/
• https://techcrunch.com/2013/09/26/google-improves-knowledge-graph-with-comparisons-
and-filters-brings-cards-to-mobile-search-adds-cross-platform-notifications/
• https://www.statista.com/chart/1715/online-video-consumption/
• https://www.statista.com/chart/10292/shopping-online-and-in-store/
• https://mrmw.net/mapping-digital-consumer-trends-making-sense-digital-consumer-be
haviour/