Filmteractive 2013 Conference presentation. Renaud Fuchs presenting the Second Screen Society Report

1. 2nd screen market and trends
25th September, 2013
Renaud Fuchs
Director, Digital Transformation, Alvarez and Marsal
Director, 2nd Screen Society
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2. Agenda
•Companion app basics
•App downloads and customer engagement
•Business models
•Revenues
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3. Companion app basics
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TV Companion screen
Second screen as a companion application

4. Companion app basics
•60-80% of people use a second screen (laptop, tablet smartphone) while
they watching TV
•46% of smartphone users are engaging in daily 2nd-screen activity
•300+ companion apps
•
Source: 2nd Screen Society 4

5. Companion app basics
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To control
To enhance
To discover
To share
To multi-task

6. Tens of millions of downloads
Broadcasters
and pay TV
Start ups
Other sectors
5m+ 3m+ 4m+
17m 250m
0.3m2.1m+ 1.1m+ 0.5m+
27m
21m500m
Source: 2nd Screen Society 6

7. Customer engagement: making viewers lean forward
1.1m daily active
users
Viewers 20% more
engaged with
companion app
2/3 of American adults
(under 44) likely to
search and shop for a
product seen on TV
800m data points
1.6m check-in for
season 3 of Game of
Thrones
1.1m downloads
18m claps
1.9m video views
6m “open apps” on
MLB opening day
Source: 2nd Screen Society 7

8. Business models
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Engagement and
customer experience
Retention Revenue
Pay TV Operator
CE and console manufacturer
Studio/Movie Companion
Apps Sports League
Broadcaster
Broadcasters
3rd Party App
E-Commerce

9. $6bn in 2017 coming from advertising and ecommerce
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0
1000
2000
3000
4000
5000
6000
7000
2012 2017
Companion apps market size US$, m
CBS: sold for $10-
12m worth of 2nd
screen ad during
2013 Superbowl
Viggle 9-month
revenue $9.3m
Source: 2nd Screen Society
MLB “at Bat”
revenues estimated
at $90m for 2012

10. Read the detailed report
•Versions to fit your needs:
25-page Executive Summary
95-page Market Starter Pack
252-page Full Detailed Report
Enterprise licensing available
•More Details:
www.2ndscreensociety.com/researc
h/
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11. Thank you
Renaud Fuchs
rfuchs@alvarezandmarsal.com
+44 789 613 2614
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