1.
The creation of an interactive
experience for HBO's
"Game of Thrones"

2.
Productions
PerformingArts
Experience
StageDirection// Production// Playwright// Acting// Teaching

3.
ProductManager // SeniorCreativeConsultant// Project Leader
Experience
Fields
Software // Mobile Apps // Audiovisual Production// VFX // Consultancy

4.
Place the audience at the centre

5.
Ruled by
broadcasting
Ruledbyaudience
participation

6.
Episodes are just another piece
•More entry points
•More engagement levels

7.
Social
Media
Online
events
Live events
A new world awaits…
https://www.youtube.com/watch?v=X8HpCyIJqxI

8.
Community
Live events
Blog
Social game and web
Webseries
Brand Integration

9.
Experiencegoal

10.
Perceptionisreality

11.
Firsttouchpoint-Performance
http://www.youtube.com/watch?v=rfrgpVx6kDY

12.
Webseries

13.
Fans meeting Edwyck

14.
19 Realms

15.
Touchpoints
Fort
Town Square
Battlefield

16.
Battlefield

17.
Training Actions

18.
Profile

19.
PhysicalExploration
EJKL6

20.
Online Exploration
Forest
Brothel
Militar Camp

21.
Online geocaching

22.
Town SquareActivities

23.
Potions
SpecialItems

24.
Universo
CombatActions

25.
Badges

26.
WarActions

27.
6 BattlesMonday, 21:30, foronehour, rightbeforetheshowFromMay5th to9th June16th June -Coronation

28.
http://19reinos.canalplus.es/Coronacion.html

29.
UserGeneratedContent

30.
PersonalizedConversation
https://www.youtube.com/watch?v=6LE6QeXsGdc

31.
Engagement

32.
Content and conversation

33.
Content co-creation

34.
Storyco-writers

35.
•+5600 players
•126,500 messages on Twitter
•3200 tweets per battle
•Final battle: 123 tweets per minute
•36,000 attacks
•1300 seductions
•5400 betrayals
•6000 coin exchanges
•155 kingslayers
•82 kings during the game
•More than 1000 people in Callao at the coronation

36.
AUDIENCE DATABASE
CONTENTDATABASE
GAME LOGIC
SOCIAL MEDIA, EMAIL
TELEPHONE
NETWORKS
DATA
LOG
PLAYER
INCLUDES:
•POINTS
•BADGES
•INVENTORY
AS WELL AS
•MESSAGES
•POSTS
•STATUS UPDATES

37.
•Customer engagement platform that
–lives in the cloud (invisible, scalable, reliable, secure)
–orchestrates customer experiences across multiple platforms (social media, email, SMS, phone calls, personal data, real world data and corporate data)
–“gamifies” loyalty schemes

38.
Twitter ChatBack
Personal Content Locker
SMS Voting
Behavioral targeting
Facebook
responses
Taxi request
Loyalty scheme

39.
Social media
Experience
Designer
SMS & Voice calls
Email
Mobile Apps
Websites
Corporate Systems
Customer
invisible to audience
Gaming and Interactive Story Engine
Content Management System
Audience Management
Metrics & Reporting
SaaS
Publishing
System
Event Monitoring
Collaborative Authoring Environment
Private
Data
Public Data

40.
Individual
Group 1
Group 2
Group 3
Team 1
Team 2
Everyone

41.
Content Management System
Customer Relationship Management
System
Storytelling & Gaming
Engine
the simplified version
secure
reliable
scalable

42.
•Taking the audience on an emotional journey beyond the movie
•A journey that goes from moment to moment in someone’s life

43.
BelénSanta-Olalla
Senior Creative Consultant
@Belén_Santa
Email: belen@tstoryteller.com
Web: http://www.conducttr.com
Pervasive Entertainment Platform
Conducttr