Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation of an interactive experience for HBO's Game of Thrones.
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Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation of an interactive experience for HBO's Game of Thrones.
- 1. The creation of an interactive experience for HBO's "Game of Thrones"
- 2. Productions PerformingArts Experience StageDirection// Production// Playwright// Acting// Teaching
- 3. ProductManager // SeniorCreativeConsultant// Project Leader Experience Fields Software // Mobile Apps // Audiovisual Production// VFX // Consultancy
- 4. Place the audience at the centre
- 7. Ruled by broadcasting Ruledbyaudience participation
- 8. Episodes are just another piece •More entry points •More engagement levels
- 10. Social Media Online events Live events A new world awaits… https://www.youtube.com/watch?v=X8HpCyIJqxI
- 11. Community Live events Blog Social game and web Webseries Brand Integration
- 12. Experiencegoal
- 20. Webseries
- 22. 19 Realms
- 23. Touchpoints Fort Town Square Battlefield
- 24. Battlefield
- 25. Training Actions
- 26. Profile
- 28. Online Exploration Forest Brothel Militar Camp
- 36. Badges
- 37. WarActions
- 38. 6 BattlesMonday, 21:30, foronehour, rightbeforetheshowFromMay5th to9th June16th June -Coronation
- 47. Engagement
- 55. Storyco-writers
- 56. •+5600 players •126,500 messages on Twitter •3200 tweets per battle •Final battle: 123 tweets per minute •36,000 attacks •1300 seductions •5400 betrayals •6000 coin exchanges •155 kingslayers •82 kings during the game •More than 1000 people in Callao at the coronation
- 59. AUDIENCE DATABASE CONTENTDATABASE GAME LOGIC SOCIAL MEDIA, EMAIL TELEPHONE NETWORKS DATA LOG PLAYER INCLUDES: •POINTS •BADGES •INVENTORY AS WELL AS •MESSAGES •POSTS •STATUS UPDATES
- 60. •Customer engagement platform that –lives in the cloud (invisible, scalable, reliable, secure) –orchestrates customer experiences across multiple platforms (social media, email, SMS, phone calls, personal data, real world data and corporate data) –“gamifies” loyalty schemes
- 61. Twitter ChatBack Personal Content Locker SMS Voting Behavioral targeting Facebook responses Taxi request Loyalty scheme
- 62. Social media Experience Designer SMS & Voice calls Email Mobile Apps Websites Corporate Systems Customer invisible to audience Gaming and Interactive Story Engine Content Management System Audience Management Metrics & Reporting SaaS Publishing System Event Monitoring Collaborative Authoring Environment Private Data Public Data
- 63. Individual Group 1 Group 2 Group 3 Team 1 Team 2 Everyone
- 65. Content Management System Customer Relationship Management System Storytelling & Gaming Engine the simplified version secure reliable scalable
- 68. •Taking the audience on an emotional journey beyond the movie •A journey that goes from moment to moment in someone’s life
- 70. BelénSanta-Olalla Senior Creative Consultant @Belén_Santa Email: belen@tstoryteller.com Web: http://www.conducttr.com Pervasive Entertainment Platform Conducttr