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Competitive Analysis

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What a competitive analysis is and how to carry out it properly.

Although performing a competitive analysis isn’t rocket science,
it does go beyond the few simple Google searches needed to identify and categorize your competitors

Don’t start in what you don’t know: learn your industry and your competition before you start.

Condensed summary: http://www.filipposcorza.com/growth-hacking/competitive-analysis/

Free template: http://bit.ly/2yp9UCr

Veröffentlicht in: Business
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Competitive Analysis

  1. 1. CompetitiveAnalysis
  2. 2. Filippo Scorza #Start-ups #Growth Hacking #Digital Transformation and Innovation Consultant #Digital Volunteer in Africa
  3. 3. I’mnotamarketer
  4. 4. I’mnotaprofessor
  5. 5. I’mamaker24/7inbeta (andIenjoyGHmindset)
  6. 6. FacebookGroup CompetitiveAnalysis
  7. 7. Downloadtheframework: http://bit.ly/2yp9UCr
  8. 8. Rules 1. Staylean 2.Becurious 3.Makeyourhandsdirty 4.Havefun!
  9. 9. WhatisCompetition?
  10. 10. 3min. topostonFBgroup
  11. 11. Nature
  12. 12. Sport
  13. 13. Space
  14. 14. Biology
  15. 15. Relations
  16. 16. Business
  17. 17. Andwhydowe compete?
  18. 18. 3min. topostonFBgroup
  19. 19. Food
  20. 20. Attention
  21. 21. Money
  22. 22. Survive
  23. 23. Sell
  24. 24. Win
  25. 25. Education
  26. 26. Election
  27. 27. Egoism
  28. 28. Buildbetterproduct
  29. 29. Howwecompete?
  30. 30. 3min. topostonFBgroup
  31. 31. Pricing
  32. 32. Fighting
  33. 33. Diversifying
  34. 34. Visibility
  35. 35. Innovate
  36. 36. Value
  37. 37. Competitionis,ingeneral,acontestorrivalry betweentwoormoreentities,organisms, animals,individuals,economicgroupsorsocial groupsforterritory,aniche,for scarceresources,goods,formates, forprestige,recognition,forawards,forgroup orsocialstatus,orforleadershipandprofit.
  38. 38. Althoughperformingacompetitiveanalysis isn’trocketscience, itdoesgobeyondthefewsimpleGoogle searchesneededtoidentify andcategoriseyourcompetitors
  39. 39. Don’tstartinwhatyoudon’tknow: learn your industry and your competition before you start
  40. 40. Canwesaycompetition driveinnovation?
  41. 41. DirectCompetition
  42. 42. 3min. topostonFBgroup
  43. 43. Direct competition is a situation in which two or more businesses offer products or services that are essentially the same
  44. 44. IndirectCompetition
  45. 45. 3min. topostonFBgroup
  46. 46. Indirect competition is a situation in which two or more businesses offer products or services that, although different, might fulfil the same consumer need
  47. 47. BudgetCompetition
  48. 48. Budget competition
  49. 49. MoreVideos (abouthow toconductacompetitveanalysis)
  50. 50. How to Conduct Competitive Analysis
  51. 51. How to conduct a competitive analysis - part 1
  52. 52. How to conduct a competitive analysis - part 2
  53. 53. 8 ways to conduct market research
  54. 54. How to develop competitive advantage
  55. 55. Nonc'èaffarecome l'affaredellaconoscenza: deviconoscerelatua industria,azienda,prodotto,servizio, cliente,econcorrenzamegliodi chiunquealtro
  56. 56. Anyquestion? Shoot!
  57. 57. Webanalysis
  58. 58. Semrush
  59. 59. Similarweb
  60. 60. Moat
  61. 61. Keywordtool
  62. 62. Ubersuggest
  63. 63. TrackMaven
  64. 64. Quantast
  65. 65. Spyfu
  66. 66. Anyquestion? Shoot!
  67. 67. Socialanalysis
  68. 68. Klear
  69. 69. FanpageKarma
  70. 70. Likealyzer
  71. 71. Twitonomy
  72. 72. Anyquestion? Shoot!
  73. 73. Suggestions
  74. 74. Swot Analysis
  75. 75. Starbucks
  76. 76. Xtensio
  77. 77. Downloadtheframework: http://bit.ly/2yp9UCr
  78. 78. That’sall! hello@filipposcorza.com

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