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SEO & the future of search
#BAC2105
Fili Wiese
SEO Consultant
Former Google Support Engineer
Former Google Search Quality Analyst
SearchBrothers.com
Former Go...
User Experience Marketing
- the ultimate search ranking strategy
Focus on Users
Be Multi-Platform
Be Fast
Support Bots
Progressive Enhancement
"Progressive enhancement uses web
technologies in a layered fashion that
allows everyone to access...
Progressive Enhancement
Progressive Enhancement
http://adaptivewebdesign.info/
Progressive Enhancement
https://developers.google.com/structured-data/
Progressive Enhancement
https://developers.google.com/schemas/now/cards
User Experience Marketing
- How about Content?
Solve User's Problems
Don't Spam
Unique Sales Proposition
Manage User Expectations
Exceed Expectations
User Experience Marketing
- How about Links?
Always Be Linking
Since 1989...
http://www.w3.org/History/1989/proposal.html
Ignore PageRank
Convertible Traffic Links
SearchBrothers.com
Former Googlers for Your SEO
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SEO & the future of search

Delivered at the Berlin Affiliate Conference 2015 on October 24th, 2015.

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SEO & the future of search

  1. 1. SEO & the future of search #BAC2105
  2. 2. Fili Wiese SEO Consultant Former Google Support Engineer Former Google Search Quality Analyst SearchBrothers.com Former Googlers for Your SEO
  3. 3. User Experience Marketing - the ultimate search ranking strategy
  4. 4. Focus on Users
  5. 5. Be Multi-Platform
  6. 6. Be Fast
  7. 7. Support Bots
  8. 8. Progressive Enhancement "Progressive enhancement uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing an enhanced version of the page to those with more advanced browser software or greater bandwidth."
  9. 9. Progressive Enhancement
  10. 10. Progressive Enhancement http://adaptivewebdesign.info/
  11. 11. Progressive Enhancement https://developers.google.com/structured-data/
  12. 12. Progressive Enhancement https://developers.google.com/schemas/now/cards
  13. 13. User Experience Marketing - How about Content?
  14. 14. Solve User's Problems
  15. 15. Don't Spam
  16. 16. Unique Sales Proposition
  17. 17. Manage User Expectations
  18. 18. Exceed Expectations
  19. 19. User Experience Marketing - How about Links?
  20. 20. Always Be Linking
  21. 21. Since 1989... http://www.w3.org/History/1989/proposal.html
  22. 22. Ignore PageRank
  23. 23. Convertible Traffic Links
  24. 24. SearchBrothers.com Former Googlers for Your SEO

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  • WolfgangKhler

    Jan. 14, 2016

Delivered at the Berlin Affiliate Conference 2015 on October 24th, 2015.

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