The college football season is practically finished! Every Saturday over the regular college football season, Field Agent went on-location with a handful of tailgating parties. Our purpose was, and will be throughout the season, to determine the brands and products fans purchase for tailgating parties. Here’s a glance at the halftime scoreboard, and be sure to watch the video highlights. http://blog.fieldagent.net/which-food-and-beverage-brands-won-football-tailgaters-in-2015 The halftime results below were obtained from an in-the-moment survey of 54 different tailgating parties at 54 different game day venues across the country (see map). Percentages in the graphic represent the proportion of tailgating parties serving the specified brands/products.

1. winning brands
During Football Tailgating FINAL
TOP BEER brands
Bud Light
46%
BUDWEISER
26%
– Of those (86%) serving beer at their tailgating party
– 52 popular beer brands presented
TOP liquor brands
jack daniels
whiskey bacardi rum absolut vodka
25% 18% 14%
– Of those (54%) serving liquor at their tailgating party
– 27 popular liquor brands presented
Coca-Cola
64%
Dr. Pepper
25%
sprite
21%
TOP Soft drink brands
– Of those (90%) serving soft drinks at their tailgating party
– 28 popular soft drink brands presented
tostitos
46%
doritos
42%
lay’s
37%
TOP salty snack brands
– Of those (94%) serving chips/salty snacks at their tailgating party
– 15 popular chip/salty snack brands presented
Chicken
49%
hamburger
38%
HOT DOGS
28%
TOP MEAT / MAIN DISHES
– Of those (91%) serving meat/meat-based foods at their tailgating party
– 16 meats/meat-based foods presented
KETCHUP
63%
MUSTARD
56% 49%
TOP CONDIMENTS
– Of those (89%) serving condiments/sauces at their tailgating party
– 7 condiments/sauces presented
barbecue sauce
WALMART
38%
KROGER
22% 18%
TOP RETAILERS
– Of those (98%) who purchased tailgating supplies from a store
– 27 stores presented
SAM’S CLUB
The Final results above were obtained by surveying attendees of 82 different
tailgating parties at 82 different game day venues across the country. Percentages
demonstrate the proportion of tailgating parties serving the specified brand/product.
Check the Field Agent blog throughout the college football season as we update
results and, ultimately, determine which brands and products are winning tailgaters.
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COORS LIGHT
39%