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Behind most K-12 students is a mom: providing direction on everything from what their little students wear to school to what goes in those crumply brown bag lunches. And while they're a force at-retail 365 days a year, moms hold particular sway and importance during the critical Back-to-School shopping season. Field Agent surveyed 500 moms of K-12 students, to explore their thoughts on back-to-school planning, shopping and spending. Here are 10 fast and important insights to help your company "make the grade" this Back-to-School shopping season.
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