Nancy Kinder at Vircomm14 - 'Building engagement within internal communities'
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Nancy Kinder at Vircomm14 - 'Building engagement within internal communities'
- 1. Building Engagement within Internal Communities Nancy Kinder www.feverbee.com nancy@feverbee.com
- 3. What is the magic Formula? People = + Process + Technology Engaged Knowledge Sharing Communities
- 6. • Identify 2 groups • Key members • Sample of wider audience Identify People • Personal introduction • Research people • Why their knowledge is important • Describe community as: • Community of Experts • Community of Practice • Network of Knowledge
- 7. • Interview a small group • 10-15 people • Ask their opinions Interview • What key topics do you spend most time discussing? • What discussions or content would get you participating? • Share the draft objectives • Listen and build real relationships
- 8. • Simple and Easy Survey • Maximum of 10 questions • Survey Monkey • What is your biggest challenge? • Where do you go to find knowledge? • How long do you spend trying to solve your challenges?
- 9. • Collate feedback Charter • Define the purpose of the community (and value created) • Include common objectives, deliverables and milestones
- 10. • Make personal introductions: Introductions • Welcome on platform • Kick off community call • Face to face event • Invite members to describe what elements of the community interests them most
- 11. • Identify 2 most influential members to start Something to learn, somethi ng to share • Ask them to share with the group 2 things: 1. Something they are really proud of, a project, product 2. Something they need help on
- 13. Objectives • Ask members to build community goals into their annual personal objectives • Examples include: • Before starting anything new, can the community help? • Answer community questions within 24 hours • Publicly thank another member within community for
- 14. • Connect common challenges Collaborate • Agree to work on shared knowledge assets • Create a ‘safe’ environment
- 15. • Celebrate progress made Communicat e • Recognize both individuals and groups • Make it personable • Identify stakeholder groups • • Leader – elevator pitch Groups – newsletter
- 16. • Connect with a new community leader Mentor • Invite them to observe your community engagement • Coach them on engaging people
- 19. So remember…… Build your internal communities like the CHRISTMAS LECTURES® and focus on your people to build strong engaged communities